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Shelli Schilke

Copywriter • Content Marketing Manager • Email Marketing Specialist • New Port Richey, FL, US
Copywriting
Copy Editing
Content Writing
Email Marketing
Sales Copy
Persuasive Writing
Blogs
Blog Writing
Content Creation
Content Management
Available for hire fromNegotiable
Contracts
Full-Time Roles
AWAI-Trained Direct Response Copywriter, Web Writer & Email Marketing Specialist
Results-driven Copywriter and Marketer with eight years of experience in email marketing, sales/web/landing page copy, and more. I especially love to write attention-grabbing headlines and subject lines. A good email open rate is 17%-28% and I've knocked it out of the park with 48%-58% open rates! That's because I'm committed to excellence and outstanding results with every project I undertake. With a passion for health, wellness, fitness, and nutrition, I know that audience well. Other areas of knowledge and interest include real estate and property management. When I'm not working, you can find me joined at the hip with my beloved pup, taking a stroll in the park, or tending to my flower garden.

Projects

Drone Command Virtual Promotional Email Series

A series of seven promotional emails targeting drone enthusiasts. The goal was to get them to register for a 3-day masterclass to learn how to start and run a successful drone business. See More

Flight Instructor Training Follow-up Emails

A series of five promotional emails targeting drone business owners. The goal was to get them to register for a 3-day training to become a Certified Flight Instructor and FAA 107 Instructor. See More

Shelli's Copywriting Website

I created and designed everything on my website using Wix.

The Power of Self-Awareness: Unlocking Your True Potential

I wanted to write an article about self-awareness for people to read, ponder, and share with others. My intention was to discuss the importance of self-awareness, its necessity, and offer three ways to cultivate it effectively for our personal growth and development. See More

Ten Key Takeaways From COVID-19 and What Every Martial Arts School Must Do to Prevail

Brief Description: The COVID-19 pandemic hit martial arts schools especially hard, but every adversity carries the seed of things to learn and grow from. Here are 10 of them… See More

Work History

C

Founder, Freelance Copywriter & SEO Content Writer

Copywriting Cache, LLCJan 2017 - Present • 7 yrs 9 mosA full-service copywriting and copy consulting enterprise for B2B and B2C markets. Expertise in email marketing, sales/web/landing page copy, clickworthy subject lines and conversational copy. Proficient at research, content creation, and content management; crafting attention-grabbing headlines that score exceptionally high in Advanced Marketing Institute's headline analyzer; SEO keyword research and integration. Proven ability to write engaging conversational content that addresses a person's pain points, problems, and hidden motives and compels them to take action. Effectively build brand messaging via content-rich/promotional emails that foster trust, value, and loyalty. Specialize in health, wellness, fitness, & nutrition; personal | professional development, and spirituality. Solid knowledge and interest in real estate. I can write winning copy for other markets, too.
W

Founder & Real Estate Investor

Win-Win Investment Properties, LLCJul 2023 - Present • 1 yr 3 mosAs a real estate investor, I specialize in wholesaling pre-foreclosure and foreclosure properties via Sub To financing. My primary focus right now is greater Tampa Bay, but I'm open to other markets, as well. I'm readily available for joint ventures, expanding my knowledge, and growing my portfolio. My tagline is 'It's gotta be a win-win or I'm not in' and I firmly believe that with regard to all parties involved.
R

Senior Copywriter

Relentless Media AgencyJan 2022 - May 2023 • 1 yr 5 mosA full-service digital media agency specializing in lead generation/nurturing, landing page design, and innovative social strategies for martial arts schools, fitness centers, and membership businesses. Wrote marketing emails and Facebook ads for clients. Created SEO content for websites and landing pages. Wrote bios for speakers and coaches. Wrote content for the monthly MUV magazine. Created a comprehensive Employee Manual. Noteworthy Accomplishments: Oct. 2022 Martial arts school owner (client) sold 15 paid trials in one day at his Trunk or Treat event. He had 320 non-members register as a result of the marketing emails I wrote. Feb. 2022 Webslinger Parent's Night Out event sold out in less than 2 weeks for MX Martial Arts because of the marketing emails I wrote. Sept. 2020 Consistent open rates of 27% - 34% (the average across all industries is 20.94%); Event ticket sales ($297 per ticket) 9/30/20 10/19/20 = $13,154 for the Relentless Membership Summit email series I wrote.
P

Lead Copywriter & Content Manager

PDR Web SolutionsJan 2021 - Dec 2021 • 1 yrA marketing firm that helps property management companies generate leads and measurable results while improving their online presence. Wrote content for property management company websites, hyper local pages, infographics and LeadSimple nurturing emails. Generated, assigned and managed ~30 monthly blog topics for 3 freelance writers and ensured timely delivery. Reviewed and edited contract writers blog content, posted drafts and published final copy in WordPress.
F

Lead Copywriter & Email Marketing Specialist

Full Contact Online MarketingAug 2016 - Jun 2019 • 2 yrs 11 mosA marketing company dedicated to helping martial arts schools substantially increase their memberships, revenue and overall success. Crafted content-rich and promo emails, About Us pages, Home/Sales/Program pages, landing/sales pages, business course descriptions, Facebook ads/posts and speaker bios. Created engaging content for monthly email and social media marketing campaigns. Wrote money-making copy for Martial Arts Business University and Martial Arts Business Summit. Noteworthy Accomplishments: Wrote money-making copy that helped a business coach sell over $100K in online courses in just one year. Crafted an email series that yielded a quick and easy $40K for a business partner. Created business course descriptions and promo emails that generated $50K+ a month for some clients.
N

Human Resources Manager

Noble Capital Group LLCFeb 2015 - Aug 2016 • 1 yr 7 mosA real estate investment firm that offers investment products, as well as provides quality lending opportunities to members of its Private Lender Network. Dual role of supporting and managing the CEO's personal affairs, bills and bank accounts. Instrumental in doubling staff with 20 new hires in one year. Expertise in organizing and streamlining systems to minimize problems and maximize efficiency with a proven ability to free up 10-15 hours a week. Reviewed resumes, screened candidates and conducted phone interviews and efficiently handled onboarding documents, benefits and payroll. Prepared biweekly payroll and tracking data using CoAdvantage's software system. Addressed employee questions, complaints and concerns and successfully resolved issues. Created easy-to-follow SOP's and revised the Employee Policies Handbook by reviewing existing documentation, leveraging feedback from CoAdvantage and working with legal and compliance team.

Education

A

American Writers & Artists Institute

N/A, Copywriting & Marketing2016
K

Kellogg Community College

A.A.S, Paralegal/Legal Assistant

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
AWAI-Trained Direct Response Copywriter, Web Writer & Email Marketing Specialist
Results-driven Copywriter and Marketer with eight years of experience in email marketing, sales/web/landing page copy, and more. I especially love to write attention-grabbing headlines and subject lines. A good email open rate is 17%-28% and I've knocked it out of the park with 48%-58% open rates! That's because I'm committed to excellence and outstanding results with every project I undertake. With a passion for health, wellness, fitness, and nutrition, I know that audience well. Other areas of knowledge and interest include real estate and property management. When I'm not working, you can find me joined at the hip with my beloved pup, taking a stroll in the park, or tending to my flower garden.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Shelli's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Shelli Schilke

Copywriter • Content Marketing Manager • Email Marketing Specialist • New Port Richey, FL, US
Copywriting
Copy Editing
Content Writing
Email Marketing
Sales Copy
Persuasive Writing
Blogs
Blog Writing
Content Creation
Content Management
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Drone Command Virtual Promotional Email Series

A series of seven promotional emails targeting drone enthusiasts. The goal was to get them to register for a 3-day masterclass to learn how to start and run a successful drone business.

Flight Instructor Training Follow-up Emails

A series of five promotional emails targeting drone business owners. The goal was to get them to register for a 3-day training to become a Certified Flight Instructor and FAA 107 Instructor.

Shelli's Copywriting Website

I created and designed everything on my website using Wix.

The Power of Self-Awareness: Unlocking Your True Potential

I wanted to write an article about self-awareness for people to read, ponder, and share with others. My intention was to discuss the importance of self-awareness, its necessity, and offer three ways to cultivate it effectively for our personal growth and development.

Ten Key Takeaways From COVID-19 and What Every Martial Arts School Must Do to Prevail

Brief Description: The COVID-19 pandemic hit martial arts schools especially hard, but every adversity carries the seed of things to learn and grow from. Here are 10 of them…

Work History

C

Founder, Freelance Copywriter & SEO Content Writer

Copywriting Cache, LLCJan 2017 - Present • 7 yrs 9 mosA full-service copywriting and copy consulting enterprise for B2B and B2C markets. Expertise in email marketing, sales/web/landing page copy, clickworthy subject lines and conversational copy. Proficient at research, content creation, and content management; crafting attention-grabbing headlines that score exceptionally high in Advanced Marketing Institute's headline analyzer; SEO keyword research and integration. Proven ability to write engaging conversational content that addresses a person's pain points, problems, and hidden motives and compels them to take action. Effectively build brand messaging via content-rich/promotional emails that foster trust, value, and loyalty. Specialize in health, wellness, fitness, & nutrition; personal | professional development, and spirituality. Solid knowledge and interest in real estate. I can write winning copy for other markets, too.
W

Founder & Real Estate Investor

Win-Win Investment Properties, LLCJul 2023 - Present • 1 yr 3 mosAs a real estate investor, I specialize in wholesaling pre-foreclosure and foreclosure properties via Sub To financing. My primary focus right now is greater Tampa Bay, but I'm open to other markets, as well. I'm readily available for joint ventures, expanding my knowledge, and growing my portfolio. My tagline is 'It's gotta be a win-win or I'm not in' and I firmly believe that with regard to all parties involved.
R

Senior Copywriter

Relentless Media AgencyJan 2022 - May 2023 • 1 yr 5 mosA full-service digital media agency specializing in lead generation/nurturing, landing page design, and innovative social strategies for martial arts schools, fitness centers, and membership businesses. Wrote marketing emails and Facebook ads for clients. Created SEO content for websites and landing pages. Wrote bios for speakers and coaches. Wrote content for the monthly MUV magazine. Created a comprehensive Employee Manual. Noteworthy Accomplishments: Oct. 2022 Martial arts school owner (client) sold 15 paid trials in one day at his Trunk or Treat event. He had 320 non-members register as a result of the marketing emails I wrote. Feb. 2022 Webslinger Parent's Night Out event sold out in less than 2 weeks for MX Martial Arts because of the marketing emails I wrote. Sept. 2020 Consistent open rates of 27% - 34% (the average across all industries is 20.94%); Event ticket sales ($297 per ticket) 9/30/20 10/19/20 = $13,154 for the Relentless Membership Summit email series I wrote.
P

Lead Copywriter & Content Manager

PDR Web SolutionsJan 2021 - Dec 2021 • 1 yrA marketing firm that helps property management companies generate leads and measurable results while improving their online presence. Wrote content for property management company websites, hyper local pages, infographics and LeadSimple nurturing emails. Generated, assigned and managed ~30 monthly blog topics for 3 freelance writers and ensured timely delivery. Reviewed and edited contract writers blog content, posted drafts and published final copy in WordPress.
F

Lead Copywriter & Email Marketing Specialist

Full Contact Online MarketingAug 2016 - Jun 2019 • 2 yrs 11 mosA marketing company dedicated to helping martial arts schools substantially increase their memberships, revenue and overall success. Crafted content-rich and promo emails, About Us pages, Home/Sales/Program pages, landing/sales pages, business course descriptions, Facebook ads/posts and speaker bios. Created engaging content for monthly email and social media marketing campaigns. Wrote money-making copy for Martial Arts Business University and Martial Arts Business Summit. Noteworthy Accomplishments: Wrote money-making copy that helped a business coach sell over $100K in online courses in just one year. Crafted an email series that yielded a quick and easy $40K for a business partner. Created business course descriptions and promo emails that generated $50K+ a month for some clients.
N

Human Resources Manager

Noble Capital Group LLCFeb 2015 - Aug 2016 • 1 yr 7 mosA real estate investment firm that offers investment products, as well as provides quality lending opportunities to members of its Private Lender Network. Dual role of supporting and managing the CEO's personal affairs, bills and bank accounts. Instrumental in doubling staff with 20 new hires in one year. Expertise in organizing and streamlining systems to minimize problems and maximize efficiency with a proven ability to free up 10-15 hours a week. Reviewed resumes, screened candidates and conducted phone interviews and efficiently handled onboarding documents, benefits and payroll. Prepared biweekly payroll and tracking data using CoAdvantage's software system. Addressed employee questions, complaints and concerns and successfully resolved issues. Created easy-to-follow SOP's and revised the Employee Policies Handbook by reviewing existing documentation, leveraging feedback from CoAdvantage and working with legal and compliance team.

Education

A

American Writers & Artists Institute

N/A, Copywriting & Marketing2016
K

Kellogg Community College

A.A.S, Paralegal/Legal Assistant

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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