Shelly Liu

Social Media Marketing Specialist • Content Marketing Manager • Community Manager • Fullerton, CA, US

Top Earner

Content Creation

Content Writing

Blog Writing

Content Management

Content Strategy

Community Building

Community Outreach

Community Management

Content Development

Content Planning

Blogs

Writing

Klaviyo

Buffer

TikTok Management

Hootsuite

Digital Marketing

Marketing

Instagram Reels

Instagram

TikTok

Facebook

Canva

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Social Media Manager + Strategist + Content Writer Ready to Help You Grow Organically on Socials + Connect With Your Target Audience

⭐️ Hello! I am a freelance social media manager and content writer who helps businesses build an impactful social media presence and grow organically. I have 3+ years of experience in social media management, social media strategy, and content marketing. ⭐️ I have helped my clients achieve an average of 124% increase in engagement and 105% increase in follower base within a month. ⭐️ Skilled in: • Organic Social Media Marketing • Social Media Management • Social Media Strategy • Content Marketing • Content Creation • Canva (Designing social media graphics) • Short-Form Video Editing (CapCut and InShot) • SEO-friendly blog writing • Email Marketing Please feel free to send me a message! Let's chat.

Projects

My Website

My website consisting of my portfolio and information about my services.

Social Media Management Instagram

On my social media management Instagram page, I provide social media tips for business owners and entrepreneurs. I create my own graphics using Canva, do caption writing and hashtag strategy research, schedule posts, and engage with followers and my target audience.See More

Work History

Digital Marketing Assistant

Marketing By Rocio- Create and manage social media campaigns, respond to comments/direct messages, and engage in DEI discussions on platforms such as Quora and Reddit - Develop and execute SEO strategies, blog writing through WordPress, email marketing campaigns using Flodesk, and cohesive Instagram and LinkedIn strategies to increase visibility and engagement - Conduct market research, monitor and analyze campaign performance, and stay updated on digital marketing trends to inform effective strategies

Freelance Social Media Manager, Strategist, + Content Writer

Freelance- Assist 2-5 clients per month with email and newsletter writing on Mailchimp, SEO-friendly blog writing on WordPress, Squarespace, and Shopify, social media strategy, content calendars, social media graphics creation, caption writing, and engagement on Instagram, TikTok, Pinterest, Facebook, and LinkedIn - Help clients achieve an average of 124% increase in engagement and 105% increase in follower base within a month - Plan and schedule daily postings through Buffer, Hootsuite, Later, and Meta Business Suite - Design 3-5 social media graphics a week using Canva while maintaining a consistent brand aesthetic for clients

Administrative & Marketing Assistant

Technology Therapy GroupJan 2023 - Dec 2023 • 1 yr- Enhanced meeting productivity by meticulously capturing comprehensive meeting notes and crafting organized meeting agendas - Collaborated seamlessly on marketing and web endeavors such as adeptly coordinating social media content rollout across platforms including Facebook, Instagram, LinkedIn, Pinterest, and Google Business Profile, creating social decks, crafting compelling social captions that resonate with target audiences, and drafting email blasts in Klaviyo and blogs in WordPress - Demonstrated adeptness in generating and refining documents and spreadsheets, utilizing Microsoft Excel and Word to ensure seamless and professional deliverables

Content Creator

CSUF Music Industry ClubOct 2022 - May 2023 • 8 mos- Wrote, edited, and updated content for the club's Instagram, TikTok, and blog - Used social media to engage the audience, respond to questions or comments, and promote club activities - Collaborated with a team of content creators to establish social media objectives and brainstorm content ideas - Suggested new ways to promote the club and expand its reach

Social Media Manager

The Cultural ResetJan 2021 - Dec 2021 • 1 yr- Wrote copy for 5+ Instagram posts for each day of the week to promote TCR’s music journalism platform that uplifts the talent, stories, and artistry of POC and LGBTQ+ folks in the entertainment industry - Researched 20-30 niche hashtags for Instagram posts to implement into captions that drove a 32% increase in engagement within 3 months - Participated in weekly brainstorming sessions with leadership to discuss Instagram’s organic performance and revise strategy as needed, which led to a 200% increase in engagement and 150% in reach within a month - Provided monthly analytics report for Instagram marketing initiatives to provide data of reach, engagement, and follower growth and analyzed for areas of improvement

Student Club Center Marketing & Administrative Assistant

Cal State Fullerton, College of Business and EconomicsOct 2021 - May 2022 • 8 mos- Created event flyers and marketing materials for 300+ students to increase on campus engagement - Provided center support including supply management, and clerical tasks such as typing, data entry, copying, filing, and printing - Assisted with receptionist duties, including answering phones, taking messages, and greeting and assisting students and other visitors as they enter the center - Provided guidance to students seeking resources and general information regarding student clubs and club activities

Project Management Student Assistant

California State University, FullertonDec 2019 - Aug 2020 • 9 mos- Assisted a group of 4 project managers in the division of Administration and Finance, Information and Technology with writing meeting notes, video editing, and IT customer service - Updated and organized digital documentation and assembling forms regarding campus safety projects in Microsoft Word, Microsoft Excel, and Dropbox daily - Answered phone in a professional manner providing answers when possible and transferring calls or taking messages when needed

Digital Marketing Intern

PiikUpApr 2019 - Jun 2019 • 3 mos- Managed social media calendar for Instagram and Twitter pages and interacted with followers, increased engagement and growth rate by 200% - Monitored and scheduled 10 social media posts a week through Hootsuite to build brand awareness - Constructed and designed 5 social media graphics a week using Canva to maintain a consistent brand aesthetic

Reviews

Exceeds ExpectationsRecommended by clients 2 times.

Top EarnerHas earned $10k+ on Pangea.

Shelly has received Kudos for:

Teamwork (2)

Time Management (3)

Responsiveness (2)

Reliability (3)

Communication (3)

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"Shelly is incredibly kind, thoughtful, and reliable. I collaborated with Shelly for 6 months where she served as a contracted content marketer for my business. She helped launch our blog and increased our social media engagement by 26%. Shelly is a reliable, hard worker who always puts her best foot forward. Shelly would be a fantastic addition to any team looking for an analytical and detail-oriented contributor that they can rely on."

Ashly K.AKimball Creative LLC

Education

California State University, Fullerton

Bachelor's Degree, MarketingAug 2019 - May 2023

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