Top Talent like Shevya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shevya Awasthi

Social Media Marketing Specialist • Content Marketing Manager • Growth Marketing Manager • New York, NY, US
Available for hire fromNegotiable
Contracts
Strategic Marketing and Data-Driven Innovator
With a robust educational background in Immunology from the University of California, Berkeley, and a Masters of Public Health in Biostatistics from New York University, I have cultivated a diverse career across multiple industries. As a founding member and GTM Lead at Hindsight, I shape go-to-market strategies and lead acquisition efforts. My role as Project Director at Signature Theatre Company involves leveraging data to enhance public health messaging. I co-founded Desi Standard Time, an event series spotlighting South Asian artists, achieving significant digital marketing success. As a Content Creator & Social Media Manager at Shevya, I grew social media followings exponentially, driving millions of engagements. My research experience at NYU involved analyzing the COVID-19 pandemic's impact on health officials, refining my data analysis and communication skills. My career reflects a blend of strategic marketing, data-driven insights, and creative content development.

Work History

S

Content Creator & Social Media Manager

ShevyaIncreased Instagram followers by 600%, growing my audience to over 55,000, and built a TikTok account from the ground up to 135,000+ followers through curated content and consistent trend analysis. Leveraged market insights to craft innovative social campaigns, resulting in 4.8 million likes on TikTok alone, over 1 million streams on Spotify, and numerous viral videos. Utilize trend analysis and A/B testing to optimize content performance, driving a 92% increase in accounts reached across platforms within in the past 2 months.
D

Co-Founder

Desi Standard TimeLaunched a first-of-its-kind event series focused on uplifting South Asian independent artists, securing venue and vendor partnerships, resulting in 3 sold-out events with over 300 attendees per show and generating $45,000 in total revenue. Lead B2B/B2C digital marketing campaigns across Instagram and TikTok, generating 180,000+ views and boosting lead conversion by 300% over the past 3 events. Manage content calendars, developed SEO-optimized copy, and ensure flawless publishing across multiple social profiles.
H

GTM Lead

Hindsight (YC W23)Hindsight helps teams collect objective, unbiased insights from their deal teams and buyers when opportunities move to closed-won, closed-lost, or churned. This allows teams to learn from each deal that comes through the pipeline and measurably improve win rates. Founding member of Hindsight, responsible for shaping the end-to-end go-to-market strategy for product launches and feature rollouts. Design and execute multi-channel marketing campaigns across digital, social, email, and partnerships. Lead acquisition efforts through performance marketing, SEO, and content strategy optimization.
S

Project Director

Signature Theatre CompanyMar 2024 - Dec 2024 • 10 mosSpearhead the creation and distribution of a qualitative survey to evaluate the effectiveness of entertainment brand’s public health messaging on consumer engagement and comprehension. Lead email marketing strategies to boost reach, enhance lead generation, and increase participation in the surveys. Leverage both qualitative and quantitative data to develop a more impactful, data-driven marketing strategy.
N

Research Analyst

New York UniversityJun 2023 - Aug 2024 • 1 yr 3 mosAnalyzed extensive quantitative and qualitative datasets on the backlash faced by health officials during the COVID-19 pandemic in the United States. Organized and transcribed interviews with state health officials and assist in developing case studies that detail the backlash experienced across different U.S. states. Honed my ability to distill complex data into actionable insights and communicate findings effectively.

Education

U

University of California, Berkeley

Immunology2016 - 2020
N

New York University

Masters of Public Health, Biostatistics2022 - 2024
W

Westview High School

High School Diploma2012 - 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Marketing and Data-Driven Innovator
With a robust educational background in Immunology from the University of California, Berkeley, and a Masters of Public Health in Biostatistics from New York University, I have cultivated a diverse career across multiple industries. As a founding member and GTM Lead at Hindsight, I shape go-to-market strategies and lead acquisition efforts. My role as Project Director at Signature Theatre Company involves leveraging data to enhance public health messaging. I co-founded Desi Standard Time, an event series spotlighting South Asian artists, achieving significant digital marketing success. As a Content Creator & Social Media Manager at Shevya, I grew social media followings exponentially, driving millions of engagements. My research experience at NYU involved analyzing the COVID-19 pandemic's impact on health officials, refining my data analysis and communication skills. My career reflects a blend of strategic marketing, data-driven insights, and creative content development.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Shevya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shevya Awasthi

Social Media Marketing Specialist • Content Marketing Manager • Growth Marketing Manager • New York, NY, US
Available for hire fromNegotiable
Contracts

Work History

S

Content Creator & Social Media Manager

ShevyaIncreased Instagram followers by 600%, growing my audience to over 55,000, and built a TikTok account from the ground up to 135,000+ followers through curated content and consistent trend analysis. Leveraged market insights to craft innovative social campaigns, resulting in 4.8 million likes on TikTok alone, over 1 million streams on Spotify, and numerous viral videos. Utilize trend analysis and A/B testing to optimize content performance, driving a 92% increase in accounts reached across platforms within in the past 2 months.
D

Co-Founder

Desi Standard TimeLaunched a first-of-its-kind event series focused on uplifting South Asian independent artists, securing venue and vendor partnerships, resulting in 3 sold-out events with over 300 attendees per show and generating $45,000 in total revenue. Lead B2B/B2C digital marketing campaigns across Instagram and TikTok, generating 180,000+ views and boosting lead conversion by 300% over the past 3 events. Manage content calendars, developed SEO-optimized copy, and ensure flawless publishing across multiple social profiles.
H

GTM Lead

Hindsight (YC W23)Hindsight helps teams collect objective, unbiased insights from their deal teams and buyers when opportunities move to closed-won, closed-lost, or churned. This allows teams to learn from each deal that comes through the pipeline and measurably improve win rates. Founding member of Hindsight, responsible for shaping the end-to-end go-to-market strategy for product launches and feature rollouts. Design and execute multi-channel marketing campaigns across digital, social, email, and partnerships. Lead acquisition efforts through performance marketing, SEO, and content strategy optimization.
S

Project Director

Signature Theatre CompanyMar 2024 - Dec 2024 • 10 mosSpearhead the creation and distribution of a qualitative survey to evaluate the effectiveness of entertainment brand’s public health messaging on consumer engagement and comprehension. Lead email marketing strategies to boost reach, enhance lead generation, and increase participation in the surveys. Leverage both qualitative and quantitative data to develop a more impactful, data-driven marketing strategy.
N

Research Analyst

New York UniversityJun 2023 - Aug 2024 • 1 yr 3 mosAnalyzed extensive quantitative and qualitative datasets on the backlash faced by health officials during the COVID-19 pandemic in the United States. Organized and transcribed interviews with state health officials and assist in developing case studies that detail the backlash experienced across different U.S. states. Honed my ability to distill complex data into actionable insights and communicate findings effectively.

Education

U

University of California, Berkeley

Immunology2016 - 2020
N

New York University

Masters of Public Health, Biostatistics2022 - 2024
W

Westview High School

High School Diploma2012 - 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.