Shivangi Robertson

Social Media Marketing Specialist • Content Marketing Manager • Project Manager • Edmonton, AB, CA

Public Relations

Brand Design

Photography

Food Blogging

Blog Writing

Copywriting

Brand Management

Meltwater

Content Management

Content Development

Communication

Instagram Reels

Digital Advertising

Community Building

Brand Development

Reels

Hootsuite

TikTok

Facebook

Instagram

Digital Marketing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Marketing Manager at Edmonton Valley Line West LRT Project | Marigold Infrastructure Partners DBJV

Copywriting Project management ‍ Market & Content Research ‍️ Nimbleness or ability to pivot Curiosity Content creation Data analysis There's no beating around the bush. Digital is the future of marketing. I'm a strategic and result-oriented brand and marketing communications professional with a proven track record of delivering effective campaigns proving remarkable results. I'm passionate about building and leading teams that thrive on thinking differently and bringing innovative and compelling ideas to the table. I specialize in web copy and social media content generation. I've worked with clients in a wide range of industries spanning infrastructure, education, construction, arts, cosmetics, and more - and Ive also had the opportunity to work in both in-house and start-up environments. Put simply, I'm an ace at adapting to new spaces and embracing a challenge. My expertise includes: - Corporate communications - Digital Marketing - Content marketing - Social media marketing - Communication - Visual storytelling - Community management - Project management Qualifications include: - Marketing Communications strategies to engage and influence external and internal audiences. - Working in a Public Private Partnership with the City of Edmonton on public transit infrastructure - Media relations & crisis communications to manage influence and project reputation with news cycle - Track record of proven leadership, with superior project management, client consulting, & interpersonal skills. - Extensive experience in issues management, public presentations, executive advice, & message development. - Exceptional writing and editing skills in a diverse range of mediums, including speeches, corporate publications and reporting, news releases and articles, marketing literature, and web content. - Experience managing communications and project budgets.

Projects

Marketing Manager & Stakeholder Relations Support | Edmonton Valley Line West LRT Project

Digital media responsibilities - Maintain & monitor Marigold’s social media accounts - Developing engaging and compelling content for social media platforms and website - Relaying project concerns identified on social media platforms - Respond to social media inquiries in a timely manner - Support the City of Edmonton’s social media strategy - Updating website & social media content as construction updates are made available to public - Frequent website reviews to check for broken links, formatting, and other inconsistencies - Monitor phone line and email inquiries and coordinate with communications manager and stakeholder relations manager for social media responses Communications & Stakeholder Relations responsibilities - Construction Signage and Hoarding/Fencing Requirements - Construction Tool-Kit >Planned, developed, and executed the Construction Tool Kit available to all business stakeholders to access project resources and information easily >Create and maintain webpage on the website to house the construction tool kit - Timelapse videos >Work with vendor to order timelapse camera units and coordinate installation on site >Edit to create time-lapse video and distribute >Share the timelapse videos on social media platforms and website - Progress Photos >Photographic documentation of project activities, progress, and milestones to be captured by professional photographer >Coordinate with professional photographer by providing shot list after identifying all current construction works to be captured >Archive and share all progress photos on social media and website - Video Production >Annual construction season look-ahead and wrap-up videos to be planned and produced >Coordinate with professional videographer to plan, film, edit, and create videos to be circulated on social media and website >Videos are displayed at public events, citizen information sessions, etc.See More

Work History

Marketing Manager & Stakeholder Relations Support

Parsons CorporationDigital media responsibilities: Maintain & monitor Marigolds social media accounts, develop engaging and compelling content for social media platforms and website, relay project concerns identified on social media platforms, respond to social media inquiries in a timely manner, support the City of Edmonton's social media strategy, update website & social media content as construction updates are made available to the public, frequent website reviews to check for broken links, formatting, and other inconsistencies, monitor phone line and email inquiries and coordinate with communications manager and stakeholder relations manager for social media responses. Communications & Stakeholder Relations responsibilities: Construction Signage and Hoarding/Fencing Requirements, Construction Tool-Kit: Planned, developed, and executed the Construction Tool Kit available to all business stakeholders to access project resources and information easily, create and maintain webpage on the website to house the construction tool kit. Timelapse videos: Work with vendor to order timelapse camera units and coordinate installation on site, edit to create time-lapse video and distribute, share the timelapse videos on social media platforms and website. Progress Photos: Photographic documentation of project activities, progress, and milestones to be captured by professional photographer, coordinate with professional photographer by providing shot list after identifying all current construction works to be captured, archive and share all progress photos on social media and website. Video Production: Annual construction season look-ahead and wrap-up videos to be planned and produced, coordinate with professional videographer to plan, film, edit, and create videos to be circulated on social media and website, videos are displayed at public events, citizen information sessions, etc.

Founder & Principal Strategist

Socials By ShivyAs a freelance writer, I offer writing and editing services in the following areas: Blog Posts, Website Copy, Social Media Content, Newsletters, Employee Bios, Marketing Collateral, Press Releases.

Marketing Manager

Pure Orthodontics CanadaMay 2021 - Jul 2021 • 3 mosPlan and maintain traditional marketing campaigns (mailouts, newsletters, promotional items). Work closely with the sales team to develop unique marketing strategies. Monitor social platforms, engagement, insights/trends, conversions, sales, and SEO. Develop exceptional content for all social media accounts. Reporting on all campaigns; traditional and digital including google analytics, key performance indicators. Establishing target audiences and strategies for growing brand awareness.

Social Media Manager

MacEwan UniversitySep 2020 - May 2021 • 9 mosAs a Social Media Manager, likely responsibilities include developing and implementing social media strategies, creating and curating content, monitoring social media channels, engaging with the audience, analyzing performance metrics, and collaborating with other departments to ensure brand consistency.

Marketing Specialist

Magna IV EngineeringMay 2019 - Sep 2020 • 1 yr 5 mosAssist in the production, management and maintenance of marketing materials. Ensure consistent brand messaging. Continuous collaboration with the marketing team and internal stakeholders. Provide feedback and new ideas to maximize the effectiveness of marketing initiatives. SOCIAL MEDIA COMMUNICATIONS: Plan regular releases with integrated web content, project stories, news announcements, and industry events. Assist in curating content from internal sources. Gather technical content from key stakeholders and experts. Monitor and triage social media feedback to related internal stakeholders. WEB CONTENT DEVELOPMENT: Contribute to website content updates. Promote Training activities and job postings via web and social media channels. INTERNAL COMMUNICATIONS: Support internal communications initiatives such as company-wide communication of business updates, newsletters, and events. PROJECT STORIES DEVELOPMENT: Work with marketing and operations teams to identify projects to reference. Initiate and continuously follow up with Client Managers and other stakeholders to produce project reference documents. Create and publish project stories internally and externally via documents, web, and social media. PERSONNEL RESUMES: Maintain a library of employee resumes to support proposals. CLIENT PRE-QUALIFICATION: Work with Client Managers, the marketing team members, and other stakeholders to complete requests for pre-qualification. Regular Third Party Accreditation Profile Maintenance. INDUSTRY EVENT ADMINISTRATION: Research industry networking events. Maintain an internal calendar of events. Candidate registration and event administration. Pursue event feedback to support future decision-making. Coordinate administrative aspects of trade-shows and events such as open houses, customer appreciation events, etc.

Education

MacEwan University

Public Relations, Advertising, and Applied Communication2017 - 2019

MacEwan University

Bachelors Degree, Accounting & Marketing2012 - 2015

Harry Ainlay High School

High School Degree2007 - 2010

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