Shreya S.

Product Designer | 2 years of experience in SaaS, B2B, and B2C Enterprise | Helping businesses grow through user understanding and intentional design.

I’m Shreya, a passionate UX/Product Designer with over 2 years of experience, currently based in New York and originally from India. My journey across diverse cities has given me valuable insights into how demographics shape user interactions and design perspectives. This fuels my drive to create inclusive, accessible, and user-centered designs. Having worked as a UX Researcher at Excellus and Lead User Experience Designer at Amaara - a healthcare startup, I have honed my skills in user research, wireframing, prototyping, and usability testing. I have a strong focus on problem-solving and use my expertise to craft designs that are not only visually appealing but also highly functional and aligned with user needs. I’m well-versed in tools like Figma, Adobe CC, Framer, Cursor, Lovable, Notion, Jira, and GitHub and thrive in fast-paced environments where I can contribute to building intuitive, cross-platform experiences. My design philosophy revolves around accessibility and consistency, ensuring that every product I work on delivers an impactful, seamless experience for all users. Let’s connect if you’re looking to create inclusive, engaging, and results-driven digital products that truly resonate with your users!

Projects

Parkway

• Interviewed 8 users to identify key pain points and introduced 5 features to improve usability and trust. • Built a high-fidelity parking app prototype with 10+ screens in both, light and dark mode. • Enhanced feature discoverability by 70% and reduced cognitive load by 45% through improved user interface.See More

Place to Go

• Developed an MVP impacting 10,000+ Women and Gender minorities on campus. • Spearheaded the branding and visual identity with the Gender Neutral theme in less than 24 hours. • Pitched the project to @Startup Grinder in Rochester to an audience of 60 people.See More

Work History

UX Researcher

Excellus BCBSJan 2024 - May 2024 • 5 mos• Conducted Heuristic Evaluation of the mobile and desktop versions, identifying 28 usability improvements. • Proposed solutions that led to 20% improvement in user navigation efficiency and 30% reduction in errors. • Achieved 75% task success in A/B testing, identified 10+ user pain points, and provided actionable recommendations to enhance accessibility and clarity.

Lead User Experience Designer

AmaaraJun 2022 - Jun 2023 • 1 yr 1 mo• Acquired 16+ new hospital clients in just 6 months by delivering 10 healthcare modules and 700+ screens. • Developed a cross-platform design system to streamline workflows across teams, improving efficiency by 40%. • Led the design cycle of a B2C healthcare product, increasing user base by 25% through research and ideation.

Graphic Designer

MudrexMar 2022 - May 2022 • 3 mos• Boosted online visibility by 25% through SEO-optimized landing pages and branded content for 3+ partners. • Designed 100+ illustrations for Web3 and Blockchain modules for Mudrex’s educational platform.

Education

Rochester Institute of Technology

Master of Science - MS, Human Computer InteractionAug 2023 - May 2025

SVKM's NMIMS Mukesh Patel School of Technology Management & Engineering

Bachelor of Technology - BTech, Information TechnologyJun 2018 - May 2022

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Product Designer | 2 years of experience in SaaS, B2B, and B2C Enterprise | Helping businesses grow through user understanding and intentional design.