Sifiso Mahlangu

Creative & Brand Strategist • Copywriter • Johannesburg, GP, ZA

Creative Direction

Brand Development

Fashion Media

Copywriting

Consulting

Event Planning

Campaign Management

Project Development

Report Production

Strategic Planning

Problem Solving

Ideation

Creative Writing

Creative Strategy

Available for hire fromNegotiable

Contracts

Visual Creative Director | Fashion, Strategic Direction & Production

With over a decade immersed in the fashion and creative industries, my career has evolved to embrace roles where visual storytelling and brand strategy converge. My passion for crafting compelling narratives is at the heart of my work, demonstrated through my expertise in fashion and creative direction, event curation, concept development, and production. I strive to create lasting impressions in the visual landscape, always seeking partnerships that foster the growth of Africa's creative culture.

Projects

Redefining Leisure Wear: AW 2022 Brand Campaign

As the Creative & Fashion Director of this project, I was tasked with translating the vision of Laud Pulse into captivating visuals. My responsibilities included: 1. Collaborating with the creative team to understand the brand's aesthetic and campaign objectives. 2. Executing a comprehensive photo shoot plan that encompasses both on-location and studio settings. 3. Capturing intimate and functional portraits that highlight the versatility and sophistication of the collection. 4. Ensuring seamless coordination of models, styling, makeup, and hair to bring the vision to life. 5. Adhering to the image sequencing guidelines provided in the campaign brief to showcase each look effectively. 6. Collaborating with the photographer and other team members to maintain consistency and quality throughout the shoot. The AW 2022 Collection has stood as a testament to the seamless fusion of style and functionality. The success of the project was measured by: 1. The ability to evoke emotions and inspire through compelling visuals that resonate with the target audience. 2. Positive feedback and engagement from stakeholders, including the client and audience. 3. Increased brand visibility and recognition, leading to enhanced market positioning and sales. 4. The creation of a cohesive narrative that reflects the brand's values and ethos, establishing a lasting impression in the fashion industry.See More

Saint Germain: Interior Design

As the interior designer for this project, my role involved crafting mood boards that encapsulated the essence of Saint Germain's vision. I meticulously curated colour palettes and material options to evoke the desired atmosphere within the space. Additionally, I provided expert recommendations on wall colours, shelf finishes, and bar varnishes, ensuring that each element harmonised with the overall aesthetic direction. The project culminated in two distinct design options, each meticulously tailored to meet the client's preferences and brand identity. Through collaborative dialogue and careful consideration of feedback, we were able to refine the designs to perfection. Ultimately, the client was thrilled with the proposed interior concepts, citing their modernity, warmth, and inviting ambience as precisely aligned with their vision for Saint Germain. This project exemplifies my expertise in interior design and my ability to translate client visions into tangible, aesthetically pleasing realities.See More

Jioni Domingo: Event Collaboration with Graham Beck

As the event specialist, I play a pivotal role in coordinating and executing the collaboration between Jioni Domingo and Graham Beck. My responsibilities include event planning, production management, and activation coordination. I worked closely with the Graham Beck representative, Tshidi Mamabolo, and the event managers to ensure the seamless integration of the brand into the event. I oversee the logistical aspects of each event, including venue setup, guest management, and activation implementation. Additionally, I collaborated with the team to develop creative strategies to drive sales and enhance the overall event experience. From hosting influencer tables to introducing innovative activations like the Graham Beck Taste Challenge, I leverage my expertise to create engaging opportunities for patrons to interact with the brand. The collaboration between Jioni Domingo and Graham Beck was a resounding success, as evidenced by the steady increase in sales and patron engagement over the course of the project. Despite challenges such as reduced attendance due to external factors like the Durban July weekend and xenophobic attacks, we successfully maintained momentum and exceeded sales targets. The introduction of new products like the Bliss Nectar Rose was well-received by patrons, contributing to a significant boost in sales. Creative activations, such as the influencer table and the Graham Beck Taste Challenge, proved to be effective in driving sales and enhancing brand visibility. Overall, the project achieved its goal of creating a vibrant and immersive event experience that celebrated both brands in a fashion-forward setting.See More

Personal Styling for Maema Morake: Elevating Style with Sophistication

As the personal stylist for Maema Morake, I played a pivotal role in curating a wardrobe that encapsulates his style aspirations. My contributions included: 1. Curating Eclectic and Sophisticated Looks: Drawing inspiration from influential figures like Mark Ronson and Oswald Boateng, I curated a wardrobe that seamlessly blends boldness with timeless elegance. Incorporating colors, prints, and textures, I crafted outfits that exude confidence and individuality. 2. Providing Detailed Style Recommendations: Through personalized style descriptions and inspiration boards, I provided Maema with actionable recommendations to enhance his wardrobe. From layering techniques to accessory selection, every aspect of his style evolution was meticulously planned and executed. 3. Offering Brand and Store Recommendations: Guiding Maema towards reputable brands and stores, I ensured that every piece in his wardrobe reflects quality craftsmanship and contemporary style. From Zara to local South African brands like Thebe Magugu, I curated a selection of clothing and accessories that align with his style vision. The success of the project was evident in Maema's transformed style and renewed confidence. Key indicators of success include: 1. Enhanced Personal Style: Maema's wardrobe underwent a remarkable transformation, evolving into a reflection of his eclectic personality and sophisticated tastes. 2. Positive Feedback and Satisfaction: Maema expressed satisfaction with the curated wardrobe, noting the seamless blend of boldness and sophistication. The project received positive feedback, indicating a successful collaboration between my client and myself. 3. Increased Confidence and Self-Expression: With his newfound style identity, Maema experienced a boost in confidence and self-expression. The curated wardrobe empowered him to embrace his individuality and make a statement with his fashion choices. See More

Written Content for Fashion & Lifestyle Brands

As the primary writer for this project, I bring a wealth of experience in crafting compelling articles and blogs tailored to the fashion and lifestyle domain. My expertise lies in conducting thorough research, staying updated on industry trends, and delivering high-quality, original content that resonates with readers. I collaborate closely with the clients to understand their brand voice, target audience, and content requirements. From there, I develop engaging topics, create well-structured articles, and incorporate SEO best practices to enhance visibility and reach. Whether it's fashion tips, style guides, trend analyses, or lifestyle advice, I am dedicated to producing content that informs, entertains, and inspires your audience.See More

Work History

Visual Creative Director

VISUAL CREATIVE DIRECTORI specialise in the fashion and creative industries, delivering impactful outcomes that align with client vision. Through visual curation, fashion and creative direction, and concept development/implementation, I elevate brand narratives through brand strategies and social media marketing to ignite lasting creative results.

Event Specialist

Jioni DomingoI curate and manage diverse events (fine dining, fashion shows, art exhibitions, sundowner gatherings) to drive foot traffic growth by using concept development, visual curation, and copywriting for effective event marketing.

Fashion Director and Personal Stylist

Laud Pulse | Clothing BrandNov 2020 - May 2023 • 2 yrs 7 mosLed impactful campaigns, lookbooks, and digital marketing initiatives, elevating brand visibility and driving customer engagement. Curated cohesive styling, ensuring consistent brand representation and compelling visual aesthetics. Provided strategic creative direction and enhanced brand image and storytelling to resonate with the target audience. Guided the design team in creating on-trend, marketable collections by leveraging trend analysis and consumer insights.

Editor-In-Chief

Ilaph'lam Afrikan Fashion JournalDec 2016 - Jul 2019 • 2 yrs 8 mosManaged the editorial team to drive the brand's editorial output by ensuring the seamless integration of editorial and commercial aspects for each project. Delivered creative solutions, navigated multitasking challenges, and resolved problems with efficiency by managing both people and projects across editorial and commercial spheres. Functioned as the Creative and Fashion Director, authored articles, and contributed holistically to the brand's creative vision and overall success.

Founder | Chief Creative & Editorial Director

ALL CLOTHES I DESIREI craft and guide the brand's creative and editorial vision, ensuring it resonates with our brand's distinctive voice and core values. I lead a talented team of creatives and editors, fostering collaboration and innovation to produce compelling content that captivates our audience. Working closely with other directors, I seamlessly integrate creative and editorial elements, ensuring a cohesive and dynamic magazine experience. My strategic direction continuously evolves our creative identity, keeping ACID at the forefront of cultural and artistic expression.

Brand Coordinator and Promoter

Sony Mobile South AfricaContract EmployeeDec 2012 - May 2019 • 6 yrs 6 mosMy role was to coordinate the company's brand message by facilitating and coordinating all brand activations and consultant trainings for cellphone network stores in Eastgate and East Rand Mall. I was also tasked to manage and promote the brand to increase sales in the region. My sales rate was over 200% of my given quota for every season the brand launched a new device.

Education

Sefako Makgatho Health Sciences University

Bachelor's degree, Physics2013 - 2016

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