Simran Kaur

Content Marketing Manager • Creative & Brand Strategist • Social Media Marketing Specialist • Toronto, ON, CA

Creative Marketing

Creative Writing

Creative Direction

Human Resources

Digital Strategy

Strategy & Business Development

Business Strategy

Collaboration

Available for hire fromNegotiable

Contracts

Seasoned content marketing manager and creative brand strategist with a strong background in social media marketing, engagement, and campaigns.

I am a driven Content Marketing Manager and Creative & Brand Strategist with a robust background in social media marketing. I excel in crafting and executing compelling marketing strategies that strengthen brand presence and engage target audiences. Known for innovative approaches to visual storytelling and social media campaigns, I've elevated brand identities and increased digital engagement across various sectors. Outside the office, I’m passionate about baking and exploring new cafes around town!

Projects

UGC Content - Pet Products

The project involves producing user-generated content (UGC) featuring videos and photos of fresh dog food. This content aims to showcase the appeal and benefits of fresh canine diets through engaging and visually appealing media, targeted at dog owners. See More

UGC/TikTok Content - Skincare Sector

The UGC project involved creating a video content strategy for promoting a skincare product. The project aims to highlight the product's properties and its benefits for skin care. Produced videos showcasing the product's impact on skin appearance, using before and after visuals and personal testimonials to demonstrate its effectiveness. The videos conveyed the change initiated by the product and appealed to viewers' desires for aesthetically pleasing and functional skincare solutions. See More

Graphic Designs - Social Media Posts

The graphic designs represent a variety of promotional materials for events and communications, designed using Canva. These visuals include event flyers, educational workshop announcements, election information, and social gathering invites. Each design was tailored with vibrant colors, clear text, and relevant imagery to effectively convey the message, incorporating elements like QR codes for interactivity and consistent branding to maintain organizational identity. Based on communication from the organization, the overall aesthetic is engaging and informative, designed to attract and inform the target audience efficiently.See More

UGC/TikTok Content - Skincare Sector

The UGC project involved developing a video content strategy for promoting a skincare product. The project aims to highlight the product's properties, how it can be used, and its benefits to users. Produced videos showcasing the product's impact on skin appearance, using before and after visuals and testimonials to demonstrate its effectiveness. The videos conveyed the change initiated by the product and appealed to viewers' desires for aesthetically pleasing and functional skincare solutions. See More

LinkedIn - Marketing Management

I managed a marketing project within a LinkedIn group to boost engagement and group metrics. My responsibilities included optimizing content for relevancy and quality, actively participating in discussions to foster a community atmosphere, and using LinkedIn’s analytics tools to track key metrics like impressions, clicks, views, and membership growth. I also employed exclusive content offerings and cross-platform promotion strategies to enhance visibility and attract new members. Regular performance reviews helped refine tactics, ensuring the project adapted to member feedback and evolving trends.See More

Work History

Content Creator

Self-OwnedFreelancer• Created engaging UGC content for various brands, enhancing their social media presence and engagement. • Recorded and edited high-quality videos using professional editing software, ensuring seamless final products. • Collaborated with clients to understand their vision, providing regular updates and incorporating feedback. • Successfully increased brand visibility through authentic video content, contributing to overall marketing goals.

HR and Events Management Intern

What's neXT?!Seasonal WorkerApr 2023 - Jul 2023 • 4 mos• Led the comprehensive planning and executing of events with 150+ attendees, overseeing all phases from pre-planning to post-event activities. • Implemented a social media strategy across Instagram, Facebook, and LinkedIn, resulting in a 65% increase in community engagement. • Designed and developed training programs for over 30 volunteers, including the creation of both, online and offline learning materials

Writer and Social Media Content Intern

Masala MagazineFreelancerMay 2021 - Jul 2021 • 3 mos• Wrote weekly articles for the magazine and the website, covering a diverse range of topics to engage and inform readers. • Led weekly meetings with interns to discuss and refine effective writing styles and marketing techniques. • Developed and managed social media content plans, including organizing posting styles and scheduling to maximize audience engagement.

Marketing Assistant

Lucerne Global ManagementInternOct 2016 - Mar 2020 • 3 yrs 6 mos• Designed advertisements and product guides to promote products. • Ensured content accuracy through consistent communication with employees. • Enhanced communication, collaboration, and editing skills using software tools such as Lightroom and Canva.

Primary/Middle School Math Content Creator

Math ProjectFull-time EmployeeOct 2021 - Jan 2022 • 4 mos• Produced a variety of content, including material such as worksheets, instructional and tutorial videos, quizzes, and interactive activities to cater to different learning styles. • Supported teachers and educators with high-quality resources that enhance instructional effectiveness. • Worked closely with educators, subject matter experts, and educational technologists to ensure content accuracy and relevance.

Education

University Of Toronto

Bachelor's Degree, Human Resources, Economics, and MarketingSep 2020 - Apr 2024

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