Sophia Mitropoulos

With a background in design and social media management, I have a wealth of experience in creating visual concepts and managing social media presence and strategy. My journey includes roles as a Designer at Persephone Social and a Social Media Manager at Origin. I've also provided art direction and creative consulting for various projects and founded Snatch Magazine, where I served as Editor and Artistic Director. My expertise extends to coordinating audio-visual aspects for events and consulting on social media design and content strategies. I've interned at the Los Angeles County Arts Commission and The Paley Center for Media, and participated in the Tribeca Film Fellows program at the Tribeca Film Institute. My passion for design, media, and art has been a driving force throughout my career.

Work History

Designer

Persephone SocialA premier social media agency specializing in luxury hospitality and real estate, renowned for crafting captivating digital experiences. With a keen focus on elevating brand presence and engagement, we deliver tailored strategies that resonate with discerning audiences. • Graphic design and art direction for leading industry brands in Luxury Hospitality and Real Estate including Viceroy Resorts, Tishman Speyer, Brodsky Organization, and Hyatt Hotels. • Created high-impact, elegant designs with a strong visual identity for a portfolio of brands. Increased brand visibility & organic followers on social media by 10%. Redesigned & launched new social-specic brand identities, resulting in a 22% increase in web trac & 23% increase in customer engagement. • Developed social media content while preserving and promoting brand style, guidelines, and a consistent visual presentation across product, web, email, and digital platforms. Design tasks and video editing for social media concepts within Figma and Adobe Suite. · • Work cross-functionally to deliver premium, polished and best-in-class brand content, from social feeds to photoshoot art direction. Generated targeted ad campaigns using a variety of social media platforms and ensured well-dened and goal-oriented audiences for each campaign.

Social Media Manager

OriginA pioneering femtech startup and a leading provider of pelvic floor physical therapy solutions, known for its innovative approach that revolutionizes pelvic health through personalized care and evidence-based techniques. • Collaborated closely with Growth and Content teams to create engaging designs and visual direction, utilizing bite-size healthcare content for social media while further dening brand visual guidelines and identity systems. • Improved engagement rate on social media platforms by 24%, increased followers by 30% leading to greater existential awareness, and boosted average monthly website engagement rate by 10%. • Leveraged analytics and consumer insights to adjust content strategies and reach more customers. • Design primarily through Figma, and Adobe Creative Suite to create weekly visual content for the brand., Adobe Illustrator, Sketch and other design tools to create a cohesive visual story for the brand, while still experimenting creatively. • Create high-level content strategy with other members of the marketing team that provide healthcare education and simple solutions for complex problems.

Art Director + Creative Consultant

Freelance• Delivered exceptional creative solutions to renowned clients including The Infatuation, Dripkit, and Reproductive Health Access Project. • Adept at crafting captivating visual assets for diverse needs, spanning social media campaigns, marketing collateral, and event signage. • Specializes in creating engaging packaging designs that resonate with target audiences. Translated client visions into impactful designs, contributing to brand success and engagement.

Art Director & Founder

Snatch MagazineJan 2017 - Jan 2020 • 3 yrs 1 mo• Founder of an e-commerce store specializing in content for women in strength. Designed an independently published print magazine, social assets, apparel graphics, merchandise concepts, marketing collateral, event signage and web banners. • Grew brand from scratch to 5K followers, 2K monthly page visits, and generated 2500+ merchandise sales in 12 months.

Education

University of Southern California

Bachelor's Degree, Fine Art

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