Top Talent like Suhail are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Suhail Rafiuddin
UI/UX Design
Graphic Design
Adobe Creative Suite
Storytelling
Creative Strategy
Creative Direction
Campaign Marketing
Brand Development
Branding
Brand Design
Creative Director | Digital Marketing Expert
Creative Director and Designer with 10+ years of experience in driving brand innovation, building multi-channel campaigns, and leading high-performing creative teams to elevate market presence and brand engagement. Expert at aligning visual storytelling with business goals to deliver compelling content that resonates with audiences, fosters customer loyalty, and promotes sustained brand growth.
Projects
FlavorDog Brand, Product, UI/UX
Served as the creative lead in the launch and brand development of new FlavorGod brand, FlavorDog Dog Toppers. Building cohesive, audience-focused branding across digital and retail platforms. Spearheaded digital campaigns by combining data-driven insights with emerging digital trends for dog lovers, resulting in high-impact storytelling that resonated with target audiences resulting in 68% sales increase and community engagement. Designed comprehensive UI/UX overhaul for FlavorDog homepage, applying a customer-first approach based on direct feedback and data, which increased user retention and engagement by 26%.See MoreWork History
F
Creative Director - FlavorGod
Fit Life Media GroupDirected the creative process from concept to execution, managing timelines, budgets, and team coordination to ensure high-quality, on-brand deliverables. Oversaw brand and design strategy for wholesale distribution to Walmart, Sam’s Club, Costco, and Harris Teeter, successfully aligning visual branding with retail standards. Led a creative team to produce cohesive, engaging content across platforms, raising brand engagement by 35% in two months. Partnered with agencies and freelancers to streamline handoffs and maximize brand impact. Engaged with senior stakeholders to align creative solutions with business objectives, enhancing client satisfaction and brand reputation. Led and pitched FlavorGod’s licensed distribution partnerships with Cold Stone Creamery and TGI Fridays, aligning branding to expand market reach. Resulted in 50% sales increase translating to $2 Million more than expected and boosted brand awareness. Mentored junior designers, led capability workshops, and documented workflows for design, reviews, and collaboration to drive continuous improvement, innovation, and quality without direct oversight. Directed comprehensive UI/UX overhauls for FlavorGod, applying a customer-first approach based on direct feedback and data, which increased user retention and engagement by 26%. Redesigned brand identity for omnichannel brands, making complex features more accessible and appealing to a wider audience. Aligned each design stage with the mission to enhance user understanding and engagement. Served as the creative lead in the launch and brand development of new FlavorGod brands, including FlavorDog Dog Toppers and FlavorGod Meal Delivery, building cohesive, audience-focused branding across digital and retail platforms. Spearheaded digital campaigns by combining data-driven insights with emerging digital trends, resulting in high-impact storytelling that resonated with target audiences resulting in 68% sales increase and community engagement.F
Senior Designer - Shredz
Fit Life Media GroupMay 2016 - May 2018 • 2 yrs 1 moLed workshops and presentations to both internal teams and industry peers, fostering thought leadership and design advocacy. Redesigned company website's visual elements, resulting in a 40% increase in user engagement and a 15% decrease in bounce rate. Developed branding guidelines for Shredz and FlavorGod elevating their brand recognition by 30% through targeted design strategies. Created a series of infographics that improved social media engagement by 50% and garnered over 100,000 views across various platforms. Assisted in the creation of digital advertisements that increased click-through rates by 30% compared to previous campaigns. Managed budget and developed an expense tracking system to ensure financial accountability and optimize resource allocation. Strengthened brand identity to stand out through unique experiences, from trade shows to digital activations. Played a key role in product social storytelling, designing visuals that distilled complex concepts into accessible, engaging graphics. Built relationships with external agencies and freelancers, facilitating seamless project handoffs and enhancing brand impact through outsourced creative support. Designed and implemented comprehensive creative solutions for social media and digital marketing, enhancing brand consistency and visual identity.F
Junior Designer - Skinny
Fit Life Media GroupJul 2015 - Jul 2016 • 1 yr 1 moCollaborated with the marketing team to orchestrate cross-channel digital campaigns that improved conversion rates by 22%, through user-focused strategies and data-driven insights. Assisted in the creation of compelling brand identities for in house brands Shredz, FlavorGod, Skinny, resulting in an average of 25% increase in brand recognition and customer loyalty. Managed and executed print and digital projects from concept through completion, meeting 100% of deadlines and exceeding brand expectations. Engaged with clients to gather requirements and feedback, facilitating a collaborative approach to project execution.Education
N
New York Institute of Technology
Bachelor's degree, Communication & Media Technology2011 - 2016How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available Now
Book a Call
Creative Director | Digital Marketing Expert
Creative Director and Designer with 10+ years of experience in driving brand innovation, building multi-channel campaigns, and leading high-performing creative teams to elevate market presence and brand engagement. Expert at aligning visual storytelling with business goals to deliver compelling content that resonates with audiences, fosters customer loyalty, and promotes sustained brand growth.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available Now
Book a Call
Top Talent like Suhail are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Suhail Rafiuddin
UI/UX Design
Graphic Design
Adobe Creative Suite
Storytelling
Creative Strategy
Creative Direction
Campaign Marketing
Brand Development
Branding
Brand Design
Projects
FlavorDog Brand, Product, UI/UX
Served as the creative lead in the launch and brand development of new FlavorGod brand, FlavorDog Dog Toppers. Building cohesive, audience-focused branding across digital and retail platforms. Spearheaded digital campaigns by combining data-driven insights with emerging digital trends for dog lovers, resulting in high-impact storytelling that resonated with target audiences resulting in 68% sales increase and community engagement. Designed comprehensive UI/UX overhaul for FlavorDog homepage, applying a customer-first approach based on direct feedback and data, which increased user retention and engagement by 26%.Work History
F
Creative Director - FlavorGod
Fit Life Media GroupDirected the creative process from concept to execution, managing timelines, budgets, and team coordination to ensure high-quality, on-brand deliverables. Oversaw brand and design strategy for wholesale distribution to Walmart, Sam’s Club, Costco, and Harris Teeter, successfully aligning visual branding with retail standards. Led a creative team to produce cohesive, engaging content across platforms, raising brand engagement by 35% in two months. Partnered with agencies and freelancers to streamline handoffs and maximize brand impact. Engaged with senior stakeholders to align creative solutions with business objectives, enhancing client satisfaction and brand reputation. Led and pitched FlavorGod’s licensed distribution partnerships with Cold Stone Creamery and TGI Fridays, aligning branding to expand market reach. Resulted in 50% sales increase translating to $2 Million more than expected and boosted brand awareness. Mentored junior designers, led capability workshops, and documented workflows for design, reviews, and collaboration to drive continuous improvement, innovation, and quality without direct oversight. Directed comprehensive UI/UX overhauls for FlavorGod, applying a customer-first approach based on direct feedback and data, which increased user retention and engagement by 26%. Redesigned brand identity for omnichannel brands, making complex features more accessible and appealing to a wider audience. Aligned each design stage with the mission to enhance user understanding and engagement. Served as the creative lead in the launch and brand development of new FlavorGod brands, including FlavorDog Dog Toppers and FlavorGod Meal Delivery, building cohesive, audience-focused branding across digital and retail platforms. Spearheaded digital campaigns by combining data-driven insights with emerging digital trends, resulting in high-impact storytelling that resonated with target audiences resulting in 68% sales increase and community engagement.F
Senior Designer - Shredz
Fit Life Media GroupMay 2016 - May 2018 • 2 yrs 1 moLed workshops and presentations to both internal teams and industry peers, fostering thought leadership and design advocacy. Redesigned company website's visual elements, resulting in a 40% increase in user engagement and a 15% decrease in bounce rate. Developed branding guidelines for Shredz and FlavorGod elevating their brand recognition by 30% through targeted design strategies. Created a series of infographics that improved social media engagement by 50% and garnered over 100,000 views across various platforms. Assisted in the creation of digital advertisements that increased click-through rates by 30% compared to previous campaigns. Managed budget and developed an expense tracking system to ensure financial accountability and optimize resource allocation. Strengthened brand identity to stand out through unique experiences, from trade shows to digital activations. Played a key role in product social storytelling, designing visuals that distilled complex concepts into accessible, engaging graphics. Built relationships with external agencies and freelancers, facilitating seamless project handoffs and enhancing brand impact through outsourced creative support. Designed and implemented comprehensive creative solutions for social media and digital marketing, enhancing brand consistency and visual identity.F
Junior Designer - Skinny
Fit Life Media GroupJul 2015 - Jul 2016 • 1 yr 1 moCollaborated with the marketing team to orchestrate cross-channel digital campaigns that improved conversion rates by 22%, through user-focused strategies and data-driven insights. Assisted in the creation of compelling brand identities for in house brands Shredz, FlavorGod, Skinny, resulting in an average of 25% increase in brand recognition and customer loyalty. Managed and executed print and digital projects from concept through completion, meeting 100% of deadlines and exceeding brand expectations. Engaged with clients to gather requirements and feedback, facilitating a collaborative approach to project execution.Education
N
New York Institute of Technology
Bachelor's degree, Communication & Media Technology2011 - 2016How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.