Syahrul Hidayatullah

With a Bachelor's degree in Industrial Product Design from Institut Teknologi Sepuluh Nopember, I have cultivated a diverse career in design. As a Freelance Graphic & UI/UX Designer since 2020, I deliver creative solutions across various industries, focusing on user-centered design. My role at ONX Idea Studio as a 3D Product Designer involved producing 3D branding assets and managing design iterations. Previously, I led a research design project at ITS Surabaya, developing a therapy tool for post-stroke patients. My internship at PT Indonesia Bike Works allowed me to explore electric bike-sharing systems, while at Cassia Studio, I honed skills in interior and furniture design. My experience spans graphic design, user research, and 3D modeling, with a commitment to innovation and collaboration.

Projects

3-Day Design Challenge - MOVE Health Apps

This challenge was provided by a company as part of a job recruitment process, which I successfully completed. The goal of this project is to design a mobile application that motivates users to maintain a healthy lifestyle by tracking daily habits, offering personalized guidance, and providing access to a supportive community.See More

Integrating Compare Feature in Traveloka

The purpose of this project is to improve the user experience and satisfaction of a travel booking app by reducing the time spent comparing listings and enhancing conversion rates through decreasing session length which ultimately leads to increased revenue for the company.See More

GO-Logistics Responsive Web Design

This project marked my debut as a freelance UI designer. I was collaborating with a client from the Maldives. tasked with creating a website for a Maldivian logistics company. They needed a website that effectively communicated their services and established a strong online presence.See More

Work History

Freelance Graphic & UIUX Designer

FreelanceAs a freelance designer, I provide creative and user-centered solutions across various platforms, blending graphic design with UX/UI principles to deliver functional and visually appealing products. Key responsibilities include: UI/UX Design, Graphic Design, User Research & Testing, Collaboration, and Agile Workflows. Projects span across diverse industries such as SMEs, logistics transportation, and lifestyle brands.

3D Product Designer

ONX Idea StudioDec 2020 - Aug 2024 • 3 yrs 9 mosONX Idea Studio is an innovative design studio that serves as a vibrant hub for collaboration among talented and forward-thinking designers with diverse multidisciplinary backgrounds. Responsibilities included performing in-depth research, communicating ideas, producing 3D branding assets, managing production vendors, and iterating designs based on feedback.

Research Design Lead

Institut Teknologi Sepuluh Nopember SurabayaOct 2019 - Dec 2019 • 3 mosLed an initiative project conducted by Sepuluh Nopember Institute of Technology (ITS) Surabaya to develop a specialized therapy tool for post-stroke patients in the form of a bicycle, called SeraITS. Responsibilities included driving the conceptualization of designs, ensuring ergonomic considerations, and collaborating with cross-functional teams.

Internship Product Designer

PT Indonesia Bike WorksMay 2019 - Sep 2019 • 5 mosPT Indonesia Bike Works is a prominent local bicycle industry based in Gresik, East Java, renowned for its successful global product distribution. Responsibilities included conducting research for an electric bike-sharing system, constructing 3D designs, and developing the UI/UX for the bike-sharing app.

Internship Product Designer

Cassia StudioJun 2018 - Aug 2018 • 3 mosCASSIA Studio is a design firm specializing in product and interior design for commercial and residential spaces. Responsibilities included conducting site surveys, developing interior layouts, and creating 3D designs of furniture pieces.

Education

Institut Teknologi Sepuluh Nopember (ITS)

Bachelor's degree, Industrial Product Design2015 - 2019

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