Sydney Coverdale

Experienced and results-driven professional with a proven track record in social media management and marketing. Skilled in developing and implementing strategic social media campaigns to enhance brand visibility, engagement, and conversion. Proficient in utilizing various platforms and analytics tools to optimize performance and drive growth. Adept at creating compelling content tailored to target audiences and leveraging trends to maximize reach and impact. Strong communication and interpersonal skills with a keen eye for detail. Seeking opportunities to contribute expertise and drive success in a dynamic social media management/marketing role.

Work History

Social Media Manager/Content Creator

The Social Norm/FreelanceFreelancer• Successfully manage social media accounts for multiple small businesses, driving customer engagement and increasing website traffic. • Create strategies tailored to each client and their overall business goals. • Develop compelling blog content and leveraged SEO keywords/hashtags to maximize visibility and reach target audiences. • Strategically schedule and publish content across various social media platforms, including LinkedIn, Instagram, Facebook, Pinterest, and TikTok using a variety of tools such as Sprout Social. • Create visually appealing posts and videos using Canva to enhance brand presence and engagement. • Monitor and analyze monthly analytics to optimize content performance and identify areas for improvement. • Thoroughly research target audiences for businesses, focusing on identifying their pain points, challenges, and needs of potential customers. • Continuously monitor relevant conversations, trends, updates, etc., within the marketing industry to stay on top of new tools, ideas, and trends. • Cultivate authentic relationships with key players in the B2B and B2C sector through thoughtful engagement and personalized interactions.

Education

The Ohio State University

Bachelor of Arts - BA, Strategic Communications2017 - 2021

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