Top talent is on Pangea

You are viewing Talitha's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Talitha Williams

Growth Marketing Manager • Email Marketing Specialist • El Lago, TX, US
Instagram
Instagram Ads
TikTok Management
YouTube
YouTube Channel Production Management
YouTube Analytics
Web Research
Sales Copy
SaaS
Quantitative Analytics
Qualitative Research
Qualitative Analysis
Campaign Marketing
Campaign Management
ActiveCampaign
A/B Testing
Go-to-market Strategy
Google Analyics
Facebook Ads
Lead Generation
Growth Marketing
Brand Identity
Branding
Brand Strategy
Market Research
Marketing Analytics
Marketing Strategy
Marketing
Available for hire fromNegotiable
As a performance marketing manager, I offer 5 years of experience in strategy planning, paid advertising, content creation, and sales and marketing.
I excel at crafting SEO-driven copy, conducting market research, and analyzing data to construct engaging campaigns with a strong focus on ROI. I have a proven track record of exceeding campaign visions, improving conversions, and boosting engagement. With a background in healthcare, I have also developed project management, process improvement, and documentation skills. I am certified in Google Analytics, Facebook/Instagram Ads, and Cold Email Marketing, and have expertise in various software and tools. I look forward to discussing how I could further help your brand grow. Interest: 💪🏽underdog advocate, 💆🏽‍♀️ self-care enthusiast, 🗺️ lover of travel, 🌇sunsets over sunrises 🌅, and 🎙️karaoke.

Projects

Talitha Williams

Our mission is to empower businesses with the tools and strategies they need to succeed in today’s competitive marketplace. Through our data-driven and results-oriented approach to customer acquisition and marketing, we aim to help businesses connect with their ideal customers, build brand awareness, and achieve sustainable growth. We are committed to delivering exceptional service, fostering innovation, and making a positive impact in the communities we serve.See More

Work History

T

Director of Performance Marketing

The Natural Hair Confidant LLCJul 2017 - Present • 7 yrs 3 mosDeveloped and implemented marketing plans through an automated process, resulting in improved efficiency and streamlined workflows. Strategy Planning 5 years’ experience  Crafted strategic, clear, creative, and clean SEO-driven copy that resonated with brand avatars  Conducted market research and used A/B testing to analyze qualitative and quantitative data to construct engaging copy with benefit-rich language.  Led end-to-end funnel campaign performance with a strong focus on ROI Paid Advertising 6 years’ experience  Exceeded campaign vision in performance by owning every aspect of funnels campaign, resulting in improved conversions and ROI.  Spearheaded a new automated troubleshooting strategy of conversion retargeting and lookalike tracking pixels, resulting in increased performance and more effective use of resources. Content Creation 5 years’ experience  Increase consistency by 17% through editorial content planning including designing, leading, and implementing marketing planning through and automated process  Implemented new content strategy methods and tools like content audits, competitive assessments, quantitative analysis, gap analysis, user research, persona development Sales & Marketing 4 years’ experience  Improved leads by refining areas of opportunity for growth by identifying inefficiencies and gaps in communicating content, resulting in increased sales and revenue.  Boosted engagement by 30% by streamlining a workflow process that brought the brand story in strategic alignment across all social media channels, resulting in increased brand recognition and audience engagement.
V

Registered Nurse

Various Hospitals & Medical ClinicsFeb 2009 - Feb 2022 • 13 yrs 1 moDeveloped copywriting, leadership, conflict resolution, interpersonal problem-solving, and project management skills through project tasks, resources, and effective communication. Software Rollout Super User 8 years’ experience  Conducted technology analysis identifying inefficiencies, summarizing conclusions, and presenting new recommendations to all level of technology-challenged employees, resulting in improved technology adoption and retention.  Increased retention of technology-challenged staff by 25% by championing integration of process with individualized learning curve and modified learning timetables, resulting in improved employee satisfaction and productivity. Director of Nursing 4 years’ experience  Oversaw and directed implementation of programs and projects that increased value to the company  Skillfully project-managed timelines, resources, and stakeholders across a matrixed environment.  Used critical thinking strategies to solve problems and foresee potential obstacles Healthcare Case Management 9 years’ experience  Managed crisis situations by assessing and auditing communication, health metrics, and overall solution efforts  Had complete autonomy of project scope, managing the project team, as well as the resources assigned to the project Documentation & Process Improvement Specialist 7 years’ experience  Monitored data and metrics to identify areas of improvement and prioritized the development and implementation of solutions that decreased denial debt from 1.2 million to 200K, resulting in improved financial outcomes for the company.  Conducted detailed review, analysis, and extraction of clinical information from medical records and drafted effective narratives for denied cases  Effectively translated technical language into understandable terms for a wide audience  Knowledge of writing style guides and ability to follow editing guidelines

Education

Walden University

Bachelor's Degree, NursingMay 2015 - May 2016
W

Western Oklahoma State College

Associate's Degree, NursingMay 2009 - May 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
As a performance marketing manager, I offer 5 years of experience in strategy planning, paid advertising, content creation, and sales and marketing.
I excel at crafting SEO-driven copy, conducting market research, and analyzing data to construct engaging campaigns with a strong focus on ROI. I have a proven track record of exceeding campaign visions, improving conversions, and boosting engagement. With a background in healthcare, I have also developed project management, process improvement, and documentation skills. I am certified in Google Analytics, Facebook/Instagram Ads, and Cold Email Marketing, and have expertise in various software and tools. I look forward to discussing how I could further help your brand grow. Interest: 💪🏽underdog advocate, 💆🏽‍♀️ self-care enthusiast, 🗺️ lover of travel, 🌇sunsets over sunrises 🌅, and 🎙️karaoke.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Talitha's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Talitha Williams

Growth Marketing Manager • Email Marketing Specialist • El Lago, TX, US
Instagram
Instagram Ads
TikTok Management
YouTube
YouTube Channel Production Management
YouTube Analytics
Web Research
Sales Copy
SaaS
Quantitative Analytics
Qualitative Research
Qualitative Analysis
Campaign Marketing
Campaign Management
ActiveCampaign
A/B Testing
Go-to-market Strategy
Google Analyics
Facebook Ads
Lead Generation
Growth Marketing
Brand Identity
Branding
Brand Strategy
Market Research
Marketing Analytics
Marketing Strategy
Marketing
Available for hire fromNegotiable

Projects

Talitha Williams

Our mission is to empower businesses with the tools and strategies they need to succeed in today’s competitive marketplace. Through our data-driven and results-oriented approach to customer acquisition and marketing, we aim to help businesses connect with their ideal customers, build brand awareness, and achieve sustainable growth. We are committed to delivering exceptional service, fostering innovation, and making a positive impact in the communities we serve.

Work History

T

Director of Performance Marketing

The Natural Hair Confidant LLCJul 2017 - Present • 7 yrs 3 mosDeveloped and implemented marketing plans through an automated process, resulting in improved efficiency and streamlined workflows. Strategy Planning 5 years’ experience  Crafted strategic, clear, creative, and clean SEO-driven copy that resonated with brand avatars  Conducted market research and used A/B testing to analyze qualitative and quantitative data to construct engaging copy with benefit-rich language.  Led end-to-end funnel campaign performance with a strong focus on ROI Paid Advertising 6 years’ experience  Exceeded campaign vision in performance by owning every aspect of funnels campaign, resulting in improved conversions and ROI.  Spearheaded a new automated troubleshooting strategy of conversion retargeting and lookalike tracking pixels, resulting in increased performance and more effective use of resources. Content Creation 5 years’ experience  Increase consistency by 17% through editorial content planning including designing, leading, and implementing marketing planning through and automated process  Implemented new content strategy methods and tools like content audits, competitive assessments, quantitative analysis, gap analysis, user research, persona development Sales & Marketing 4 years’ experience  Improved leads by refining areas of opportunity for growth by identifying inefficiencies and gaps in communicating content, resulting in increased sales and revenue.  Boosted engagement by 30% by streamlining a workflow process that brought the brand story in strategic alignment across all social media channels, resulting in increased brand recognition and audience engagement.
V

Registered Nurse

Various Hospitals & Medical ClinicsFeb 2009 - Feb 2022 • 13 yrs 1 moDeveloped copywriting, leadership, conflict resolution, interpersonal problem-solving, and project management skills through project tasks, resources, and effective communication. Software Rollout Super User 8 years’ experience  Conducted technology analysis identifying inefficiencies, summarizing conclusions, and presenting new recommendations to all level of technology-challenged employees, resulting in improved technology adoption and retention.  Increased retention of technology-challenged staff by 25% by championing integration of process with individualized learning curve and modified learning timetables, resulting in improved employee satisfaction and productivity. Director of Nursing 4 years’ experience  Oversaw and directed implementation of programs and projects that increased value to the company  Skillfully project-managed timelines, resources, and stakeholders across a matrixed environment.  Used critical thinking strategies to solve problems and foresee potential obstacles Healthcare Case Management 9 years’ experience  Managed crisis situations by assessing and auditing communication, health metrics, and overall solution efforts  Had complete autonomy of project scope, managing the project team, as well as the resources assigned to the project Documentation & Process Improvement Specialist 7 years’ experience  Monitored data and metrics to identify areas of improvement and prioritized the development and implementation of solutions that decreased denial debt from 1.2 million to 200K, resulting in improved financial outcomes for the company.  Conducted detailed review, analysis, and extraction of clinical information from medical records and drafted effective narratives for denied cases  Effectively translated technical language into understandable terms for a wide audience  Knowledge of writing style guides and ability to follow editing guidelines

Education

Walden University

Bachelor's Degree, NursingMay 2015 - May 2016
W

Western Oklahoma State College

Associate's Degree, NursingMay 2009 - May 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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