Top Talent like Tarek are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Tarek El Morsy
Product Manager • Sales Strategy Manager • Product Marketing Manager • Toronto, ON, CA • Open to relocation
Business Development
Product Management
Strategy & Business Development
Marketing Strategy
Product and Marketing Professional with extensive experience in Product Launch, Brand Management and Sales Strategy at Tier 1 Organizations
Product Management, Marketing and Business Development Professional with a decade of experience in Healthcare and Pharmaceuticals
Projects
Work History
S
Freelancer
Self EmployedFreelance Strategy Consulting and Marketing Services (Multi-year Strategies, Marketing and Product Management)A
Senior Product Manager
Allergan Aesthetics, an Abbvie CompanyJan 2020 - Jan 2023 • 3 yrs 1 moTurned around declining SkinMedica business from -21% $ vol in 2019 to significant growth, +15% in 2021 Built business plan of +41% growth in 2023 via 3 strategic pillars: -New customer segmentation, HCP profile development and subsequent key messaging -Win HCP recommendation and increase share of skincare routine amongst end consumers -Increased distribution via integration of SkinMedica into more clinics (scale up opportunity where only ~300 of 2,500 Botox Cosmetic Accounts were selling SkinMedica) Managed Assistant Product Manager, Student Interns and mentored Sales Representatives who were promoted into the marketing department or promoted to a larger territory Developed new pricing strategy identifying opportunities for price increases and margin improvement by $200K Led launch of new Flagship TNS Advanced+ Serum in January 2021 contributing to 16% of total sales in year 1 which improved overall profitability by $113K Identified global at source labelling opportunity mitigating $3.8MM in risk Rationalized assortment, introduced a new portfolio optimization strategy and revamped sampling program to allow for customer sampling & demonstration product which improved profitability by $1MM Co-developed new supply chain success model to offset $200K -$400K annually of lost sales due to out of stocksP
Product Manager
PfizerJan 2018 - Jan 2020 • 2 yrs 1 moLed Advil Mini-Gels launch in Canada to deliver $2.4MM in 2019 and $5.2MM in 2020 and an incremental $3MM to the analgesics category Supported development of new brand strategic direction (early consideration stage and indication prioritization) achieving 2nd highest $ share ever in 2018 of 28.8 and exceeded sales target by +7% 2019P
Assistant Product Manager
PfizerFull-time EmployeeJan 2016 - Jan 2018 • 2 yrs 1 moSupported Centrum strategy and became interim brand lead to deliver +1.2 share point and +4% $ vol growth Led pricing and promotion study and improved overall brand profitability by 7% Launched Centrum MultiGummies Multi+Beauty and Adult 50+ driving Centrum to its highest $ share ever eclipsing 50% Built first to market Centrum Prenatal brand endorsement strategy with the SOGC resulting in increased share of healthcare professional recommendations by +11% amongst doctors and pharmacists and drove 1.5 share point growth (+7% $ vol)P
Category Manager, Walmart Vendor Advisor
PfizerFull-time EmployeeJan 2014 - Jan 2016 • 2 yrs 1 moDeveloped category strategy which led Walmart to outpace rest of market by 5 percentage points, (+5% $ vol and 0.6 $ Shr points) in total analgesics and built pricing model identifying an incremental $3MM sales opportunity Owned Walmart strategic initiatives managing 80 vendors in developing 70 planograms semi-annually impacting 400 storesP
Category Analyst
PfizerContract EmployeeJan 2013 - Jan 2014 • 1 yr 1 moDeveloped category strategy that led Loblaw to outpace rest of market by 4 percentage pointsL
Associate, Category Strategy
Loblaw CompaniesFull-time EmployeeJan 2012 - Jan 2013 • 1 yr 1 moReporting to Divisional Vice President, developed strategic business plans for product categories of up to $200MML
Management Rotational Program
Loblaw CompaniesFull-time EmployeeJan 2011 - Jan 2012 • 1 yr 1 moSelected amongst 5000 recent graduates for a rotational program focused on CPG/Retail competenciesEducation
University of Western Ontario
Bachelor's Degree, International BusinessC
City University of Hong Kong
Bachelor's Degree, Study AbroadB
Blockhain Council
Certificate, Certified Web3 Community ExpertU
Udacity
AI Product Manager Nanodegree2023G
S
Simpliaxis
CSPO (Certified Scrum Product Owner)How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Product and Marketing Professional with extensive experience in Product Launch, Brand Management and Sales Strategy at Tier 1 Organizations
Product Management, Marketing and Business Development Professional with a decade of experience in Healthcare and Pharmaceuticals
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Tarek are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Tarek El Morsy
Product Manager • Sales Strategy Manager • Product Marketing Manager • Toronto, ON, CA • Open to relocation
Business Development
Product Management
Strategy & Business Development
Marketing Strategy
Projects
Work History
S
Freelancer
Self EmployedFreelance Strategy Consulting and Marketing Services (Multi-year Strategies, Marketing and Product Management)A
Senior Product Manager
Allergan Aesthetics, an Abbvie CompanyJan 2020 - Jan 2023 • 3 yrs 1 moTurned around declining SkinMedica business from -21% $ vol in 2019 to significant growth, +15% in 2021 Built business plan of +41% growth in 2023 via 3 strategic pillars: -New customer segmentation, HCP profile development and subsequent key messaging -Win HCP recommendation and increase share of skincare routine amongst end consumers -Increased distribution via integration of SkinMedica into more clinics (scale up opportunity where only ~300 of 2,500 Botox Cosmetic Accounts were selling SkinMedica) Managed Assistant Product Manager, Student Interns and mentored Sales Representatives who were promoted into the marketing department or promoted to a larger territory Developed new pricing strategy identifying opportunities for price increases and margin improvement by $200K Led launch of new Flagship TNS Advanced+ Serum in January 2021 contributing to 16% of total sales in year 1 which improved overall profitability by $113K Identified global at source labelling opportunity mitigating $3.8MM in risk Rationalized assortment, introduced a new portfolio optimization strategy and revamped sampling program to allow for customer sampling & demonstration product which improved profitability by $1MM Co-developed new supply chain success model to offset $200K -$400K annually of lost sales due to out of stocksP
Product Manager
PfizerJan 2018 - Jan 2020 • 2 yrs 1 moLed Advil Mini-Gels launch in Canada to deliver $2.4MM in 2019 and $5.2MM in 2020 and an incremental $3MM to the analgesics category Supported development of new brand strategic direction (early consideration stage and indication prioritization) achieving 2nd highest $ share ever in 2018 of 28.8 and exceeded sales target by +7% 2019P
Assistant Product Manager
PfizerFull-time EmployeeJan 2016 - Jan 2018 • 2 yrs 1 moSupported Centrum strategy and became interim brand lead to deliver +1.2 share point and +4% $ vol growth Led pricing and promotion study and improved overall brand profitability by 7% Launched Centrum MultiGummies Multi+Beauty and Adult 50+ driving Centrum to its highest $ share ever eclipsing 50% Built first to market Centrum Prenatal brand endorsement strategy with the SOGC resulting in increased share of healthcare professional recommendations by +11% amongst doctors and pharmacists and drove 1.5 share point growth (+7% $ vol)P
Category Manager, Walmart Vendor Advisor
PfizerFull-time EmployeeJan 2014 - Jan 2016 • 2 yrs 1 moDeveloped category strategy which led Walmart to outpace rest of market by 5 percentage points, (+5% $ vol and 0.6 $ Shr points) in total analgesics and built pricing model identifying an incremental $3MM sales opportunity Owned Walmart strategic initiatives managing 80 vendors in developing 70 planograms semi-annually impacting 400 storesP
Category Analyst
PfizerContract EmployeeJan 2013 - Jan 2014 • 1 yr 1 moDeveloped category strategy that led Loblaw to outpace rest of market by 4 percentage pointsL
Associate, Category Strategy
Loblaw CompaniesFull-time EmployeeJan 2012 - Jan 2013 • 1 yr 1 moReporting to Divisional Vice President, developed strategic business plans for product categories of up to $200MML
Management Rotational Program
Loblaw CompaniesFull-time EmployeeJan 2011 - Jan 2012 • 1 yr 1 moSelected amongst 5000 recent graduates for a rotational program focused on CPG/Retail competenciesEducation
University of Western Ontario
Bachelor's Degree, International BusinessC
City University of Hong Kong
Bachelor's Degree, Study AbroadB
Blockhain Council
Certificate, Certified Web3 Community ExpertU
Udacity
AI Product Manager Nanodegree2023G
S
Simpliaxis
CSPO (Certified Scrum Product Owner)How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.