Tayler Hughes

Product Designer • Cambridge, England, GB

User Research

User-Centered Design

Adobe Creative Suite

Usability Testing

Product Design

UI/UX Design

Design Systems

Design Thinking

Product Strategy

UX Strategy

Design

Figma

Available for hire fromNegotiable

Contracts

Experienced Lead Product Designer | UI/UX Leader

With a background in product design and UI/UX, I have led teams at StudyStream and Jagex, where I contributed to the development of innovative digital products. At Jagex, I served as a Senior UI/UX Designer before taking on the role of Lead Product Designer. My experience also includes heading website design and development at Annesley Gandon Solutions and owning Five Shillings, where I honed my entrepreneurial skills. I am passionate about creating user-centric designs and leveraging technology to enhance user experiences. My journey has equipped me with a deep understanding of design principles and a proven track record of delivering impactful solutions. You can find out more about my professional background on LinkedIn.

Projects

Jagex Launcher

Big ambitions and 20 years of mismatched, outdated brand visuals and UI across a vast array of public products presented an incredibly enjoyable challenge to tackle. My job as lead designer within the Publishing Platform was to take our existing products (ecommerce, game websites, accounts and corporate website) and create a consistent visual identity for the Jagex brand UI which could be applied to existing products and new ones. The first new product which I also designed alongside the design system was the Jagex Games Launcher. This was a huge project for a brand with a lot of history. It was important to get a thorough understanding of the Jagex brand, both RuneScape and Old School RuneScape and their long histories. The plan was to position the Jagex brand as the home of living games with the two versions of the flagship IP RuneScape at the forefront and more games to come. I built a rough prototype of what the Jagex website might look like as the entry way into these RuneScape worlds and put this in front of people who were completely new to the world of RuneScape and Jagex, those who were familiar and those who were very active. We learnt a lot from this, chief of which was the confusion between the existing versions of the RuneScape IP, RuneScape and Old School RuneScape. We had tight deadlines to support the first release of the first third party published game so I opted to work on the design system creation alongside the game launcher once I'd had some time to ideate and started to hone in a visual direction that was approved by stakeholders in the publishing platform and each IP.See More

Work History

Lead Product Designer

StudyStreamAs the Lead Product Designer at StudyStream, I play a key role in our product team. Working closely with the co-founders, I help shape our product roadmap and strategy. I set up our user research repository in Dovetail and introduced systems across the company to capture essential user feedback. Additionally, I've streamlined our tools and processes to make user interviews and testing quicker and more efficient.

Lead Product Designer

JagexAs the lead product designer in Jagex's publishing platform, I worked closely with our engineering and product teams. Together, we developed product roadmaps and integrated design smoothly into our Agile processes.As I engaged in high-level strategy, I stayed deeply involved in every step of the design process, actively contributing to our cross-functional Agile team.

Senior UI/UX Designer

JagexDec 2019 - Jul 2020 • 8 mosAs a senior designer at Jagex's publishing platform, I focused on player-facing products, taking charge of both the UI and UX. I conducted user research and product discovery with the product owners to map out the best way forward. I collaborated closely with engineers during product development and used data insights from the live product to make iterations and improvements.

Head of Website Design & Development

Annesley Gandon SolutionsAug 2019 - Nov 2019 • 4 mosHeaded website design and development at Annesley Gandon Solutions

Owner

Five ShillingsJul 2013 - Aug 2019 • 6 yrs 2 mosOwned and operated Five Shillings

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