Taylor Moreau

Content Marketing Manager

Creative & Brand Strategist

Data Analyst

Toronto, ON, CA

Copywriting

Writing

Google Search Ads

Market Analysis

Integrated Marketing

Event Marketing

Influencer Marketing

Content Creation

Marketing Strategy

Brand Development

Ads Manager

Facebook Ads

Brand Strategy

Paid Ads

Instagram Ads

Digital Advertising

LinkedIn Ads

Facebook

Digital Marketing

Advertising

YouTube

YouTube Channel Production Management

Podcasting

Audio Mastering

Podcast Marketing

Podcast Creation

Song Writing

Video Editing

Media Production

Video Production

Film Directing

Podcast Editing

Music Production

Operations Management

Production Sound

Marketing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Producer, Marketer, Sales.

CSA-nominated producer and digital marketing lead with a track record of crafting compelling, multi-platform stories that resonate. Adept at creative direction, scriptwriting, and video/audio production, I bring a sharp strategic lens to brand storytelling and campaign execution. My experience spans health & wellness, fashion, entertainment, and tech with proven results in audience growth, engagement, and revenue-driving content. Whether leading teams or working cross-functionally, I deliver narratives that not only inspire, but convert.

Work History

Producer, Branded Content

ET CanadaAug 2022 - Oct 2023 • 1 yr 3 mos- Led the strategic development and execution of diverse, high-impact campaigns, creating comprehensive treatments and pitching them to clients. - Produced and directed content for both broadcast and digital platforms, while overseeing the full execution of all digital marketing initiatives. - Crafted platform-specific scripts that seamlessly integrated clients’ core messages across both broadcast and digital channels, demonstration expertise in creative ideation and precise content execution. -Developed cohesive branded articles that extended clients’ reach across multiple platforms, amplifying brand presence and effectively engaging diverse audiences. - Conceptualized and designed custom sets for productions and photoshoots, adding a unique, creative touch to each campaign and showcasing a commitment to innovation and detail. - Supervised the editing team, ensuring all content adhered to clients’ brand guidelines and key messaging, maintaining a consistently high standard of quality and alignment. - Wrote compelling copy for social media posts to foster engagement, deepen audience connections and authentically reflect brand values. - Executed impactful branded content ad campaigns across all platforms, consistently delivering exceptional results and reinforcing clients’ brand identities. - Surpassed ad performance targets achieving 198% of goals and generating over 74 million impressions between 2022-2023, highlighting the effectiveness of campaign strategies. - Analyzed social media metrics to drive data-informed decisions, creating comprehensive reports that shaped future production and marketing efforts.

Freelance Producer, Digital Marketer, Social Media Manager & Strategist

Freelance - Conceptualize, produce, and manage multimedia content (videos, podcasts, photo shoots) for client campaigns, ensuring alignment with brand messaging and goals. - Develop and execute highly targeted ad campaigns (Facebook, Google,, Instagram, Tiktok, Youtube, LinkedIn, Twitter), resulting in significant increases in conversions, brand awareness, and customer engagement. - Oversee the full production process, from pre-production planning to post-production editing, ensuring timely delivery of high-quality content that drives measurable business results. - Lead cross-functional teams (videographers, editors, writers) to ensure successful project delivery, from concept through to post-production. - Manage client communications, production schedules, and budgets, ensuring alignment with client goals and timely delivery. - Optimize ad spend across social platforms consistently achieving client goals. - Analyze campaign performance to optimize strategies and increase ROI for clients.

Social Media Manager

WRKOUTMar 2022 - Aug 2022 • 6 mos- Collaborated with influencers to leverage their credibility and reach, generating impactful UGC that boosted brand visibility and engagement across WRKOUT’s social platform. - Developed and implemented a dynamic social media strategy focused on talent acquisition, successfully attracting new trainers and expanding WRKOUT’s client base for its cutting-edge technology platform. - Managed the company’s social editorial calendar ensuring a steady stream of engaging content across all channels; designed eye-catching graphics and videos that captured and sustained audience interest. - Produced and edited lifestyle content tailored for social media, effectively showcasing WRKOUT’s brand values and lifestyle benefits; organized live product demonstrations to highlight the platform’s innovative features. - Collaborated with influencers to leverage their credibility and reach, generating impactful UGC that boosted brand visibility and engagement across WRKOUT’s social platforms. - Provided clients with tailored social media strategies and training, empowering them to strengthen their personal brands and expand their client base through a more effective online presence. - Developed and implemented a multi-platform advertising strategy, optimizing reach, engagement and brand awareness. - Delivered detailed monthly analytics reports, offering in-depth content analysis and actionable insights to drive channel growth and refine overall social media strategies.

Social Media Manager

MINDCUREJan 2022 - Mar 2022 • 3 mos- Developed and executed a comprehensive multi-channel social media strategy targeting both B2B and B2C audiences, driving significant engagement and brand visibility. - Implemented data-driven strategies that resulted in impressive performance gains, including a 26% follower growth, 110% increase in impressions, and a 53% boost in engagement. - Managed and optimized the social editorial calendar, aligning content scheduling with SEO goals to maximize reach and search performance. - Provided strategic creative direction for branded content, ensuring all videos graphics and marketing assets aligned with MINDCURE’s brand identity and messaging. - Designed engaging social graphics, videos, and promotional content, significantly enhancing brand visibility and audience interaction across digital platforms. - Planned and executed digital advertising campaigns across Facebook, Instagram, Twitter and Youtube, optimizing reach and engagement for maximum impact. - Led the development of a comprehensive social and advertising strategy for the MINDCURIOUS podcast, successfully expanding its reach and influence. - Produced monthly analytics reports, leveraging data insights to refine social media and marketing strategies for continuous improvement.

Social Media Manager / Community Coordinator

Anthem Entertainment GroupAug 2018 - Jan 2022 • 3 yrs 6 mos- Managed Anthem Entertainment’s social media accounts, introducing innovative strategies to enhance social influence and audience engagement. - Produced social graphics, videos, and promotional content for both Anthem’s corporate platforms and international artists. - Delivered tailored social media strategies and training to anthem Records artists and international subsidiaries, empowering them to maximize their online presence. - Led the day-to-day execution of client campaigns, overseeing social media optimization, community management, and content creation to drive engagement and growth. - Developed and maintained a comprehensive social editorial calendar ensuring consistent alignment with the company’s social strategy and target audience. Played a key role in the production of the award-nominated podcast Paul McGuire’s Country Countdown, contributing to its creative direction and promotion. - Collaborated with creative agencies and partners to manage artist campaigns, provided strategic guidance to optimize reach and visibility. - Generated key metrics reports for artist releases, offering insights that contributed to strategic artist development and marketing decisions. - Delivered in-depth analytics reports to evaluate social media performance for both corporate channels and label artists, driving data-informed optimizations.

Director of Digital Marketing

Full Stack RevOpsFull-time Employee• Lead cross-channel marketing strategies and multimedia content creation aligned with client brand goals • Conceptualize and produce culturally relevant campaigns, tailoring messaging for diverse industries and audiences • Execute and optimize paid social campaigns, exceeding conversion KPIs and improving ROI through targeted ad spend • Oversee video production from script to post, delivering high-impact visuals • Coordinate internal teams and manage client relationships, timelines, and budgets seamlessly

Producer of Branded Content

Entertainment Tonight CanadaFull-time EmployeeAug 2022 - Oct 2023 • 1 yr 3 mos•Developed and pitched original branded campaigns, securing client buy-in and executing across broadcast and digital platforms • Directed and scripted content that integrated brand narratives into platform-optimized formats • Oversaw production design, set creation, and campaign visuals, ensuring alignment with brand identity • Delivered record-breaking results: surpassed performance targets by 198%, generating 74M+ impressions in one year • Analyzed performance metrics and audience insights to refine strategy and increase engagement

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