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Taylor Smith

Growth Marketing Manager • Email Marketing Specialist • Social Media Marketing Specialist • Providence, RI, US
Copywriting
Growth Marketing
E-Commerce
Email Marketing
Facebook Ads
Available for hire fromNegotiable
Contracts
Full-Time Roles
Experienced Growth Marketing Manager | Bryant University Alum
With a Bachelor's degree from Bryant University, I have a solid educational foundation. My professional journey includes roles such as Growth Marketing Manager at Dragonfly, where I developed and executed marketing strategies to drive growth and customer acquisition. Previously, at RevUp Capital, I contributed to the company's success through marketing initiatives and strategic planning. My experience also includes a tenure at Textron and The Hole in the Wall Gang Camp. These diverse experiences have honed my skills in marketing, strategy, and growth. My commitment to excellence and passion for driving results have been evident throughout my career. I am driven to continue making impactful contributions in the marketing and growth space.

Projects

Email Template: Long Form | Education-Focused Nurture

Email Template: Long Form | Education-Focused Nurture

Work History

D

Growth Marketing Manager

DragonflyOct 2022 - Present • 2 yrsExperience • Owned the strategy & execution of all paid media channels for Dragonfly’s 20+ direct-to-consumer Brands including $5M in annual ad spend across Google, FB, IG, Pinterest, & TikTok. • Introduced narrative-driven landing pages and CRO strategy into the customer journey to increase conversion rates based on contextual consumer insights. • Worked with senior leadership to optimize growth strategies around P&L. This included assessing the unique industry landscape of 20+ Brands as well as product margins to ensure profitability and ownership of our promotional strategy, forecasting, and reporting (monthly/quarterly). • Collaborated with operations, customer success, and product development teams to design and execute DTC product launch strategy. • Managed and trained a team of 4 employees to execute strategic growth plans and manage paid media campaigns. • Designed lifecycle retention strategies that included email, SMS, and contextual exit capture testing to improve LTV. • Managed Amazon Ad strategy and execution for 3 Health & Wellness Brands Results • Lead full funnel acquisition strategy for an Outdoor Recreation Brand that included a direct response tv campaign, custom landing pages, & paid ads (search/social) that contributed to retail expansion in Walmart, Bass Pro Shop, & Tractor Supply Co. • Expanded paid social strategy for a Home & Decor Brand that resulted in $1.5M net new revenue over 6 months from Facebook and TikTok with a ROAS of 3.4 • Created and executed an experiment that drove Google and Meta traffic to the owned storefronts of 5 Amazon Brands for 2,000+ products that resulted in $650K in direct revenue & a 23% organic revenue lift. • Optimized Google Ads account for an Automotive Brand’s 3,000 products that reduced CAC by 34% and increased conversion rate from 1.1% to 2.4%. • Overhauled Amazon Ads strategy for a Cosmetic/Beauty Brand to bring TACOS under 10% and double AOV. • Led ambassador product collaborations for a gluten-free Fo
R

Growth Platform Lead

RevUp CapitalSep 2020 - Oct 2022 • 2 yrs 2 mos• Developed customized growth roadmaps and a framework to test the viability of new acquisition channels for 18 B2B and B2C Brands. • Successfully expanded the prospecting marketing mix for a $3M cosmetic Brand to increase revenue 28% over 4 months. This included activation of Meta and Pinterest as well as an overhaul of existing email and SMS strategy. • Optimized email strategy for 7 e-commerce companies including a welcome series update that resulted in a 70% increase in revenue per recipient in the first 90 days & an increase in overall revenue attribution from 5% to 11%. • Created a creative broadcast strategy to streamline content by creating shared language and organizational structure. • Implemented fine-tuned segmentation & dashboard reporting to track all experimentation activities. • Led a standardized persona & core value development workshop for new portfolio companies to lay the groundwork for personalized engagement at every stage of the customer journey. • Managed 2 direct reports and created intern program to serve local students. • Developed a sales enablement strategy to increase conversion rate and retention through Account Management and NPS process implementation, automated forecasting and report generation, and pipeline automation.
R

Growth Marketing Associate

RevUp CapitalSep 2019 - Sep 2020 • 1 yr 1 mo• Created reusable asset libraries for B2B & B2C companies including full case study design & copy, paid social ad templates, short & long form blog assets, landing page outlines & wireframes, & goal-based email templates • Performed regular product & purchase behavior analysis resulting in strategic up sell/cross sell opportunities as well as forecasts for the product replacement timeline. • Led 8 successful CRM migrations for B2B companies to optimize sales pipeline & inbound marketing strategies.
T

Sr Sevice Analyst

TextronOct 2018 - Sep 2019 • 1 yrDescription not available

Education

B

Bryant University

BSBA, Dual Concentration: Marketing & Applied Analytics | Minor: Communications2014 - 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Growth Marketing Manager | Bryant University Alum
With a Bachelor's degree from Bryant University, I have a solid educational foundation. My professional journey includes roles such as Growth Marketing Manager at Dragonfly, where I developed and executed marketing strategies to drive growth and customer acquisition. Previously, at RevUp Capital, I contributed to the company's success through marketing initiatives and strategic planning. My experience also includes a tenure at Textron and The Hole in the Wall Gang Camp. These diverse experiences have honed my skills in marketing, strategy, and growth. My commitment to excellence and passion for driving results have been evident throughout my career. I am driven to continue making impactful contributions in the marketing and growth space.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Taylor's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Taylor Smith

Growth Marketing Manager • Email Marketing Specialist • Social Media Marketing Specialist • Providence, RI, US
Copywriting
Growth Marketing
E-Commerce
Email Marketing
Facebook Ads
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Email Template: Long Form | Education-Focused Nurture

Email Template: Long Form | Education-Focused Nurture

Work History

D

Growth Marketing Manager

DragonflyOct 2022 - Present • 2 yrsExperience • Owned the strategy & execution of all paid media channels for Dragonfly’s 20+ direct-to-consumer Brands including $5M in annual ad spend across Google, FB, IG, Pinterest, & TikTok. • Introduced narrative-driven landing pages and CRO strategy into the customer journey to increase conversion rates based on contextual consumer insights. • Worked with senior leadership to optimize growth strategies around P&L. This included assessing the unique industry landscape of 20+ Brands as well as product margins to ensure profitability and ownership of our promotional strategy, forecasting, and reporting (monthly/quarterly). • Collaborated with operations, customer success, and product development teams to design and execute DTC product launch strategy. • Managed and trained a team of 4 employees to execute strategic growth plans and manage paid media campaigns. • Designed lifecycle retention strategies that included email, SMS, and contextual exit capture testing to improve LTV. • Managed Amazon Ad strategy and execution for 3 Health & Wellness Brands Results • Lead full funnel acquisition strategy for an Outdoor Recreation Brand that included a direct response tv campaign, custom landing pages, & paid ads (search/social) that contributed to retail expansion in Walmart, Bass Pro Shop, & Tractor Supply Co. • Expanded paid social strategy for a Home & Decor Brand that resulted in $1.5M net new revenue over 6 months from Facebook and TikTok with a ROAS of 3.4 • Created and executed an experiment that drove Google and Meta traffic to the owned storefronts of 5 Amazon Brands for 2,000+ products that resulted in $650K in direct revenue & a 23% organic revenue lift. • Optimized Google Ads account for an Automotive Brand’s 3,000 products that reduced CAC by 34% and increased conversion rate from 1.1% to 2.4%. • Overhauled Amazon Ads strategy for a Cosmetic/Beauty Brand to bring TACOS under 10% and double AOV. • Led ambassador product collaborations for a gluten-free Fo
R

Growth Platform Lead

RevUp CapitalSep 2020 - Oct 2022 • 2 yrs 2 mos• Developed customized growth roadmaps and a framework to test the viability of new acquisition channels for 18 B2B and B2C Brands. • Successfully expanded the prospecting marketing mix for a $3M cosmetic Brand to increase revenue 28% over 4 months. This included activation of Meta and Pinterest as well as an overhaul of existing email and SMS strategy. • Optimized email strategy for 7 e-commerce companies including a welcome series update that resulted in a 70% increase in revenue per recipient in the first 90 days & an increase in overall revenue attribution from 5% to 11%. • Created a creative broadcast strategy to streamline content by creating shared language and organizational structure. • Implemented fine-tuned segmentation & dashboard reporting to track all experimentation activities. • Led a standardized persona & core value development workshop for new portfolio companies to lay the groundwork for personalized engagement at every stage of the customer journey. • Managed 2 direct reports and created intern program to serve local students. • Developed a sales enablement strategy to increase conversion rate and retention through Account Management and NPS process implementation, automated forecasting and report generation, and pipeline automation.
R

Growth Marketing Associate

RevUp CapitalSep 2019 - Sep 2020 • 1 yr 1 mo• Created reusable asset libraries for B2B & B2C companies including full case study design & copy, paid social ad templates, short & long form blog assets, landing page outlines & wireframes, & goal-based email templates • Performed regular product & purchase behavior analysis resulting in strategic up sell/cross sell opportunities as well as forecasts for the product replacement timeline. • Led 8 successful CRM migrations for B2B companies to optimize sales pipeline & inbound marketing strategies.
T

Sr Sevice Analyst

TextronOct 2018 - Sep 2019 • 1 yrDescription not available

Education

B

Bryant University

BSBA, Dual Concentration: Marketing & Applied Analytics | Minor: Communications2014 - 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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