Top Talent like Thoki are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Thoki Maas

Product Designer • UX Designer • Seattle, WA, US
User Interface Design
Product Design
User Personas
Product Strategy
User Research
Usability Testing
User Flows
UI/UX Design
Design Thinking
Available for hire fromNegotiable
Contracts
Versatile Product Designer at Meta
With a robust background in both fashion and technology, I am a versatile product designer currently at Meta Reality Labs, focusing on AR experiences. My journey began with a degree in Fashion Design from FIDM, followed by UX Design training at General Assembly. I founded Thoki Tafeni, a fashion consulting firm, where I designed for Seattle Fashion Week and collaborated with major retailers. At Redfin, I honed my skills in user-centric design, contributing to innovative real estate solutions. At Meta, I spearheaded initiatives on Instagram, significantly boosting ad sales and enhancing inclusivity with the global rollout of the pronouns feature. My work empowers marginalized creators, fostering a more inclusive digital environment. I am passionate about blending creativity with technology to drive meaningful user experiences.

Work History

M

Product Designer

MetaMeta Reality Labs (AR) Trust, Identity, and Connection team. Previously designed experiences on the Instagram Explore Ads monetization and the Instagram Equity team.
M

Product Designer - Instagram

MetaSep 2022 - Dec 2023 • 1 yr 4 mosSpearheaded the design of ad experiences within the Explore surface, resulting in a 6x increase in ad sales. Led the global rollout of Instagram's pronouns feature across 14 languages, adding privacy options and reducing usability friction. Achieved 39% user adoption of pronouns in different languages, growing the user base by 3.9 million and enhancing inclusivity. Empowered marginalized creators by leading a design initiative focused on building tools that enhanced their visibility, engagement, and platform success. Collaborated with product managers and engineers to launch creator empowerment features that contributed to a more inclusive platform, positively impacting brand sentiment and user diversity.
R

Product Designer II

RedfinAug 2020 - Sep 2022 • 2 yrs 2 mosAs a Product Designer II at Redfin, contributed to the design and development of user-centric real estate solutions, collaborating with cross-functional teams to enhance user experience and drive product innovation.
T

Founder

Thoki TafeniJul 2016 - Jan 2022 • 5 yrs 7 mosFounded a fashion consulting company after designing for Seattle Fashion Week. Designed clothes for editorial collaborations and private clients, attracting interest from large retailers like Amazon. Created Haute Community to help emerging fashion designers and creatives break into the field.

Education

F

FIDM

Fashion design, Marketing2016 - 2017
G

General Assembly

UX Design, User research and design2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Versatile Product Designer at Meta
With a robust background in both fashion and technology, I am a versatile product designer currently at Meta Reality Labs, focusing on AR experiences. My journey began with a degree in Fashion Design from FIDM, followed by UX Design training at General Assembly. I founded Thoki Tafeni, a fashion consulting firm, where I designed for Seattle Fashion Week and collaborated with major retailers. At Redfin, I honed my skills in user-centric design, contributing to innovative real estate solutions. At Meta, I spearheaded initiatives on Instagram, significantly boosting ad sales and enhancing inclusivity with the global rollout of the pronouns feature. My work empowers marginalized creators, fostering a more inclusive digital environment. I am passionate about blending creativity with technology to drive meaningful user experiences.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Thoki are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Thoki Maas

Product Designer • UX Designer • Seattle, WA, US
User Interface Design
Product Design
User Personas
Product Strategy
User Research
Usability Testing
User Flows
UI/UX Design
Design Thinking
Available for hire fromNegotiable
Contracts

Work History

M

Product Designer

MetaMeta Reality Labs (AR) Trust, Identity, and Connection team. Previously designed experiences on the Instagram Explore Ads monetization and the Instagram Equity team.
M

Product Designer - Instagram

MetaSep 2022 - Dec 2023 • 1 yr 4 mosSpearheaded the design of ad experiences within the Explore surface, resulting in a 6x increase in ad sales. Led the global rollout of Instagram's pronouns feature across 14 languages, adding privacy options and reducing usability friction. Achieved 39% user adoption of pronouns in different languages, growing the user base by 3.9 million and enhancing inclusivity. Empowered marginalized creators by leading a design initiative focused on building tools that enhanced their visibility, engagement, and platform success. Collaborated with product managers and engineers to launch creator empowerment features that contributed to a more inclusive platform, positively impacting brand sentiment and user diversity.
R

Product Designer II

RedfinAug 2020 - Sep 2022 • 2 yrs 2 mosAs a Product Designer II at Redfin, contributed to the design and development of user-centric real estate solutions, collaborating with cross-functional teams to enhance user experience and drive product innovation.
T

Founder

Thoki TafeniJul 2016 - Jan 2022 • 5 yrs 7 mosFounded a fashion consulting company after designing for Seattle Fashion Week. Designed clothes for editorial collaborations and private clients, attracting interest from large retailers like Amazon. Created Haute Community to help emerging fashion designers and creatives break into the field.

Education

F

FIDM

Fashion design, Marketing2016 - 2017
G

General Assembly

UX Design, User research and design2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.