Top Talent like Tiffany are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Tiffany Karanja

Social Media Marketing Specialist
Email Marketing Specialist
Content Marketing Manager
Nairobi, Nairobi County, KE
Open to relocation
Social Media Management
Social Media Marketing
Brand Management
Digital Marketing
Email Marketing
Campaign Management
Brand Strategy
Lead Generation
Market Research
Ghost Writing
Copywriting
Content Creation
TikTok Management
Facebook Business Pages
Available for hire fromNegotiable
Contracts
Full-Time Roles
Actuarial Science Student
Social Media Manager & Digital Marketer Hi there! I’m a passionate marketer with a focus on social media and digital strategies. Leveraging experience with various companies, I specialize in crafting personalized social media plans, creating compelling content, and executing data-driven campaigns to enhance your brand’s online presence. I also offer detailed analytics and reporting to refine and optimize your marketing efforts. When I’m not working, I love exploring the outdoors and experimenting with new recipes. Let’s connect and drive your brand’s success together!

Projects

Boosting Visibility and Engagement for a Startup Delivery Management App

As the social media manager for a budding delivery management app, I took charge of crafting and executing a dynamic social media strategy aimed at building brand awareness and fostering user engagement. I developed creative content tailored to resonate with our target audience, ensuring that each post, story, and ad reflected the app's unique value proposition. In addition to content creation, I managed our online community, actively engaging with users, addressing their queries, and building a loyal customer base. By leveraging targeted ad campaigns, I was able to significantly boost the app's visibility and drive a notable increase in downloads. This hands-on experience allowed me to contribute directly to the app's growth, ensuring that it not only reached a wider audience but also established a strong and positive presence in the competitive delivery management market.See More

Email Marketing Campaigns for My African Gold

Overview: During my time with My African Gold from January 2022 to December 2022, I had the exciting opportunity to lead their email marketing efforts. My role was all about crafting and executing email strategies that not only engaged our audience but also drove sales and improved customer loyalty. I dove into every aspect of email marketing, from creating eye-catching campaigns to analyzing their impact and refining our approach. Responsibilities: Over the course of the year, I managed a range of email marketing activities: Campaign Development: I designed and launched over 50 email campaigns. Each one was crafted to promote new products, special deals, and important updates, ensuring they spoke directly to our diverse customer base. My goal was always to make each email feel personal and relevant. Audience Segmentation: I developed and applied segmentation strategies to tailor our emails to different audience groups based on their behavior and interests. This meant each segment got messages that were specifically designed to resonate with them, which made our campaigns much more effective. Content Creation: I wrote engaging email content that included catchy subject lines, compelling body text, and clear calls-to-action. The aim was to grab attention and prompt action, whether that was making a purchase or signing up for more information. Automation: I set up automated email workflows like welcome emails, abandoned cart reminders, and follow-ups after purchases. These automated messages helped us stay in touch with customers in a meaningful way, even when we weren’t actively sending out campaigns. A/B Testing: To ensure we were getting the best results, I tested different elements of our emails—like subject lines and visuals—to see what worked best. These insights allowed me to make data-driven tweaks and improve our email performance. Analytics and Reporting: I regularly reviewed campaign performance using tools like Mailchimp and Google Analytics. I tracSee More

Digital Marketing Specialist

As the Digital Marketing Specialist for My African Gold, a company specializing in earrings, necklaces, sandals, and handbags, I worked directly with the owner to enhance brand visibility and drive sales. My responsibilities included: Content Creation: Designing engaging posts, creating compelling content, and producing high-quality visuals to showcase our unique products across various platforms. Campaign Management: Planning, executing, and managing targeted digital marketing campaigns to promote new collections, seasonal offers, and special promotions, optimizing them for maximum reach and engagement. Community Engagement: Building and nurturing our online community by actively interacting with followers, responding to comments and messages, and collaborating with influencers to expand our reach and enhance brand loyalty. Analytics and Optimization: Analyzing performance metrics using various tools to track engagement, reach, and conversion rates, continuously refining strategies to boost effectiveness and achieve our marketing goals. Through these efforts, I significantly increased My African Gold’s online presence, driving substantial growth in followers, engagement, and sales, ultimately enhancing the brand’s market position and reputation.See More

Work History

J

Social Media Manager

Jido AppFreelancerOct 2023 - Jun 2024 • 9 mosAs a Social Media Manager at Jido, a dynamic delivery management startup, I crafted and executed impactful social media strategies to enhance brand visibility and user engagement. My core responsibilities included: Creating compelling content and visuals to captivate our audience Managing and optimizing targeted campaigns to drive app growth Engaging with the community, addressing inquiries, and fostering relationships Analyzing performance metrics and refining strategies for continuous improvement
M

Digital Marketing Manager

My African Gold FreelancerJan 2022 - Dec 2022 • 1 yrIn my role as the Digital Marketing Manager for My African Gold, a boutique brand specializing in earrings, necklaces, sandals, and handbags, I had the privilege of working closely with the owner to elevate our brand's presence and drive sales. My key responsibilities included: Content Creation: I took a hands-on approach to designing and crafting engaging posts that beautifully showcased our unique products, ensuring each piece resonated with our target audience. Campaign Management: I planned and executed targeted social media campaigns that highlighted our new collections and special promotions, always aiming to captivate and convert our followers into loyal customers. Ads Management: I managed paid advertising campaigns across platforms like Facebook and Instagram, optimizing ads to maximize their reach and effectiveness. These campaigns played a crucial role in driving traffic to our website and increasing sales. Community Engagement: Building and nurturing relationships with our online community was a priority. I actively interacted with our followers and collaborated with influencers to broaden our reach and strengthen our brand's connection with our audience. Analytics and Optimization: I closely monitored performance metrics and continuously refined our strategies, making data-driven decisions to enhance our results and ensure we were always moving in the right direction. Through these efforts, I was able to significantly boost My African Gold’s online presence, leading to impressive growth in followers, engagement, and ultimately, sales. It was incredibly rewarding to see the brand flourish and make a real impact in the market.
S

Virtual Assistant

St. Genevieve AcademyJan 2022 - Dec 2022 • 1 yrAs a Virtual Assistant, likely provided administrative support, managed schedules, and handled communication tasks.
F

Sales Analyst

Farmer's Choice LimitedMay 2023 - Aug 2023 • 4 mosAs a Sales Analyst, likely contributed to analyzing sales data, identifying trends, and providing insights to improve sales performance.

Education

H

HubSpot Academy

Certificate , Digital Marketing May 2022 - May 2022
G

Google

Certificate , Social Media Management Aug 2023
T

The Catholic University of Eastern Africa

Bachelor of Science in Actuarial Science, Actuarial Science2020 - Present

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Actuarial Science Student
Social Media Manager & Digital Marketer Hi there! I’m a passionate marketer with a focus on social media and digital strategies. Leveraging experience with various companies, I specialize in crafting personalized social media plans, creating compelling content, and executing data-driven campaigns to enhance your brand’s online presence. I also offer detailed analytics and reporting to refine and optimize your marketing efforts. When I’m not working, I love exploring the outdoors and experimenting with new recipes. Let’s connect and drive your brand’s success together!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Tiffany are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Tiffany Karanja

Social Media Marketing Specialist
Email Marketing Specialist
Content Marketing Manager
Nairobi, Nairobi County, KE
Open to relocation
Social Media Management
Social Media Marketing
Brand Management
Digital Marketing
Email Marketing
Campaign Management
Brand Strategy
Lead Generation
Market Research
Ghost Writing
Copywriting
Content Creation
TikTok Management
Facebook Business Pages
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Boosting Visibility and Engagement for a Startup Delivery Management App

As the social media manager for a budding delivery management app, I took charge of crafting and executing a dynamic social media strategy aimed at building brand awareness and fostering user engagement. I developed creative content tailored to resonate with our target audience, ensuring that each post, story, and ad reflected the app's unique value proposition. In addition to content creation, I managed our online community, actively engaging with users, addressing their queries, and building a loyal customer base. By leveraging targeted ad campaigns, I was able to significantly boost the app's visibility and drive a notable increase in downloads. This hands-on experience allowed me to contribute directly to the app's growth, ensuring that it not only reached a wider audience but also established a strong and positive presence in the competitive delivery management market.

Email Marketing Campaigns for My African Gold

Overview: During my time with My African Gold from January 2022 to December 2022, I had the exciting opportunity to lead their email marketing efforts. My role was all about crafting and executing email strategies that not only engaged our audience but also drove sales and improved customer loyalty. I dove into every aspect of email marketing, from creating eye-catching campaigns to analyzing their impact and refining our approach. Responsibilities: Over the course of the year, I managed a range of email marketing activities: Campaign Development: I designed and launched over 50 email campaigns. Each one was crafted to promote new products, special deals, and important updates, ensuring they spoke directly to our diverse customer base. My goal was always to make each email feel personal and relevant. Audience Segmentation: I developed and applied segmentation strategies to tailor our emails to different audience groups based on their behavior and interests. This meant each segment got messages that were specifically designed to resonate with them, which made our campaigns much more effective. Content Creation: I wrote engaging email content that included catchy subject lines, compelling body text, and clear calls-to-action. The aim was to grab attention and prompt action, whether that was making a purchase or signing up for more information. Automation: I set up automated email workflows like welcome emails, abandoned cart reminders, and follow-ups after purchases. These automated messages helped us stay in touch with customers in a meaningful way, even when we weren’t actively sending out campaigns. A/B Testing: To ensure we were getting the best results, I tested different elements of our emails—like subject lines and visuals—to see what worked best. These insights allowed me to make data-driven tweaks and improve our email performance. Analytics and Reporting: I regularly reviewed campaign performance using tools like Mailchimp and Google Analytics. I trac

Digital Marketing Specialist

As the Digital Marketing Specialist for My African Gold, a company specializing in earrings, necklaces, sandals, and handbags, I worked directly with the owner to enhance brand visibility and drive sales. My responsibilities included: Content Creation: Designing engaging posts, creating compelling content, and producing high-quality visuals to showcase our unique products across various platforms. Campaign Management: Planning, executing, and managing targeted digital marketing campaigns to promote new collections, seasonal offers, and special promotions, optimizing them for maximum reach and engagement. Community Engagement: Building and nurturing our online community by actively interacting with followers, responding to comments and messages, and collaborating with influencers to expand our reach and enhance brand loyalty. Analytics and Optimization: Analyzing performance metrics using various tools to track engagement, reach, and conversion rates, continuously refining strategies to boost effectiveness and achieve our marketing goals. Through these efforts, I significantly increased My African Gold’s online presence, driving substantial growth in followers, engagement, and sales, ultimately enhancing the brand’s market position and reputation.

Work History

J

Social Media Manager

Jido AppFreelancerOct 2023 - Jun 2024 • 9 mosAs a Social Media Manager at Jido, a dynamic delivery management startup, I crafted and executed impactful social media strategies to enhance brand visibility and user engagement. My core responsibilities included: Creating compelling content and visuals to captivate our audience Managing and optimizing targeted campaigns to drive app growth Engaging with the community, addressing inquiries, and fostering relationships Analyzing performance metrics and refining strategies for continuous improvement
M

Digital Marketing Manager

My African Gold FreelancerJan 2022 - Dec 2022 • 1 yrIn my role as the Digital Marketing Manager for My African Gold, a boutique brand specializing in earrings, necklaces, sandals, and handbags, I had the privilege of working closely with the owner to elevate our brand's presence and drive sales. My key responsibilities included: Content Creation: I took a hands-on approach to designing and crafting engaging posts that beautifully showcased our unique products, ensuring each piece resonated with our target audience. Campaign Management: I planned and executed targeted social media campaigns that highlighted our new collections and special promotions, always aiming to captivate and convert our followers into loyal customers. Ads Management: I managed paid advertising campaigns across platforms like Facebook and Instagram, optimizing ads to maximize their reach and effectiveness. These campaigns played a crucial role in driving traffic to our website and increasing sales. Community Engagement: Building and nurturing relationships with our online community was a priority. I actively interacted with our followers and collaborated with influencers to broaden our reach and strengthen our brand's connection with our audience. Analytics and Optimization: I closely monitored performance metrics and continuously refined our strategies, making data-driven decisions to enhance our results and ensure we were always moving in the right direction. Through these efforts, I was able to significantly boost My African Gold’s online presence, leading to impressive growth in followers, engagement, and ultimately, sales. It was incredibly rewarding to see the brand flourish and make a real impact in the market.
S

Virtual Assistant

St. Genevieve AcademyJan 2022 - Dec 2022 • 1 yrAs a Virtual Assistant, likely provided administrative support, managed schedules, and handled communication tasks.
F

Sales Analyst

Farmer's Choice LimitedMay 2023 - Aug 2023 • 4 mosAs a Sales Analyst, likely contributed to analyzing sales data, identifying trends, and providing insights to improve sales performance.

Education

H

HubSpot Academy

Certificate , Digital Marketing May 2022 - May 2022
G

Google

Certificate , Social Media Management Aug 2023
T

The Catholic University of Eastern Africa

Bachelor of Science in Actuarial Science, Actuarial Science2020 - Present

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.