Tina Ho

Social Media Marketing Specialist • Content Marketing Manager • San Luis Obispo, CA, US

Consumer Behavior

Communication

Microsoft Office

Lean Six Sigma

Promotion

Brand Development

Marketing Analytics

Business Development

Mobile Marketing

Advertising

Promotional Marketing

Event Marketing

Data Cleaning

Project Management

Analytical Thinking

Digital Marketing

Marketing

Directing

Available for hire fromNegotiable

Creative Marketer passionate about designing and selling

Hello! I am a third-year Business Administration major concentrating on Marketing. I have hopes to pursue a career in creative marketing and want to dabble in marketing analytics. I am currently the Campus Representative for Victoria's Secret PINK. With this position, I am delegated to implement inclusive events within my campus that includes, but are not limited to giveaways, community outreach, and philanthropy events. In the past, I have worked on a marketing campaign for TOMS Shoes as a club project and have been in the entertainment industry. In my free time, you can find me geeking out about fashion, shopping the latest trends, taking pictures for fun, collecting Squishmallows, and trying out new food places!

Projects

Work History

Campus Representative

Victoria's Secret PINKJul 2022 - Present • 2 yrs 2 mos• Spearhead the creation of dynamic social media content that consistently generates over 5k impressions per post, driving engagement and promoting brand awareness • Conceptualize, organize, and execute monthly events that empower emerging leaders in the workforce, incorporating local businesses to create engaging and impactful experiences • Grow and manage four social media accounts, constantly monitoring and analyzing trends to provide regular reports to VSPINK • Lead and motivate a team of five members on the Campus Team, delegating responsibilities and guiding the successful execution of month events while taking on a leadership role

Director of Business Development

Alpha Kappa PsiJan 2022 - Mar 2023 • 1 yr 3 mos• Successfully orchestrated quarter-long fundraising projects, expertly leveraging connections with local businesses and community members to involve the chapter and raise $150 through a successful spring clothing sale on campus. • Led community service efforts, encouraging active participation and contributing a minimum of 120 volunteer hours per quarter to make a positive impact • Effectively managed a committee team, expertly outlining position objectives and highlighting quarter goals and projects to complete, skillfully guiding the team to achieve success and exceed expectations.

Social Media Marketing Intern

Aspire Digital SolutionsJul 2020 - Jan 2021 • 7 mos• Created highly targeted content for diverse industries across multiple social media platforms, including Instagram, Facebook, and Twitter, leveraging Cloud Campaign to achieve maximum impact. • Established and nurtured social media engagement across five different accounts, successfully increasing social presence by an impressive 60% • Analyzed trends and consumer engagement to create engaging social media content that increased brand awareness • Conducted extensive research on various market segments to develop highly effective, targeted marketing campaigns, successfully achieving engagement goals and driving growth

Ambacebador

GuayakiAug 2021 - Present • 3 yrs 1 mo• Crafted engaging promotional social media content, expertly designing and executing creative campaigns on personal social accounts to drive brand awareness and increase engagement. • Successfully secured Yerba Mate samples for promotional events, skillfully leveraging connections to procure the necessary resources for club fairs and other events. • Demonstrated exceptional presentation skills, confidently delivering engaging and informative presentations to various clubs around campus

Learning Assistant

Cal Poly EOPJul 2022 - Sep 2022 • 3 mos• Mentored 11 students, skillfully guiding their transition from high school to college by providing insight into various aspects of college life • Successfully led a rigorous PSY 251 workshop class that reinforced the concepts covered in major courses, facilitating learning and academic success • Maintained clear and effective communication with EOP counselors and other Learning Assistants, providing weekly updates and developing agendas to keep students enriched and engaged • Demonstrated a strong commitment to student success and maintaining meaningful connections beyond the summer program

Brand Ambassador

AerieNov 2019 - Jan 2021 • 1 yr 3 mos• Consistently provided every customer with personalized assistance upon entering the store, utilizing in-depth knowledge of merchandise to facilitate informed buying decisions • Demonstrated a keen eye for detail and a commitment to excellence in cultivating consistent visual merchandising standards, resulting in a 70% sales increase within a single sales period • Recognized as one of the top sellers within a six-month period, skillfully utilizing effective communication and sales strategies to exceed customer expectations and drive sales • Showcased exceptional professional selling skills, closing multiple high-value transactions per shift, with an average sale totaling over $200

Education

California Polytechnic State University - San Luis Obispo

Bachelor's Degree, Business Administration Sep 2020 - Present

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