Todd Hansmann

I’m a Visual + Product Designer with expertise in UX/UI, brand identity, and workflow design. With 15+ years in architecture and design, I bring both structural precision and creative range, from translating complex processes into intuitive digital experiences to crafting brand systems that scale with startups. I’ve led projects across proptech, biotech, and e-commerce, always with a focus on clarity, usability, and impact. Focused in early-stage growth, I partner with founders to shape products and brands that resonate and perform.

Projects

Qonectin

Branding and design initiative for Qonectin, a forward-thinking luxury real estate brokerage dedicated to revolutionizing the industry through technology and transparency, encompassed the development of a cohesive visual identity across various platforms. This included the creation of a striking website, intuitive applications, captivating business cards, and distinctive iconography. A meticulously curated brand guideline catalog was also established to ensure consistency and coherence throughout. By integrating luxury aesthetics with modern tech principles, the design elements reflected Qonectin's core values of simplicity, transparency, and fairness, positioning the brand as a trailblazer in American real estate innovation. See More

Gimme the Good Stuff

Collaborating with 'Gimme the Good Stuff,' an ecommerce platform dedicated to non-toxic product reviews and shopping for parents, the project aimed to refine their brand identity and attract investor interest. The focus was on updating their logo to better resonate with their target audience—parents seeking safe and reliable products for their children. Additionally, a compelling pitch deck was crafted to articulate 'Gimme the Good Stuff's' unique value proposition as the ultimate resource for non-toxic product reviews. Through strategic storytelling and impactful visuals, the pitch deck effectively conveyed the company's mission to provide invaluable guidance to parents navigating consumer goods choices. This collaborative effort culminated in a powerful presentation that successfully captured the attention of investors, setting the stage for 'Gimme the Good Stuff's' continued growth and influence in the industry.See More

All by 4D

At All By 4D, a forward-thinking biotech startup, our mission is to shape innovative solutions for sustainable sewage systems. As Creative Director, the focus is on leading the design and development of the product, website, pitch decks, and social media presence. The groundbreaking product—a toilet freshener infused with microencapsulated mycelium—targets fatbergs in sewer systems, offering an eco-friendly solution to environmental challenges. Through strategic design and communication efforts, All By 4D is positioned as a trailblazer in biotech, driving awareness and adoption of sustainable sewage management solutions.See More

Work History

Lead Product Designer

All By 4D, Inc.Jul 2019 - Oct 2024 • 5 yrs 4 mosOrchestrated conceptualization, design, and development of ideas at all stages, managing engineering consultants and prototype iterations, resulting in a 20% increase in prototype efficiency. Led creative development life cycle, including media and branding, achieving a 10% cost savings compared to the allocated budget. Collaborated with cross-functional teams to ensure consistency in branding and user experience, applying user-centered design. Utilized prototyping and iterative design techniques to optimize user experience. Employed industry-standard design tools and technologies, resulting in a 10% increase in design efficiency and a 15% improvement in adherence to branding guidelines, based on feedback from internal audits and stakeholder reviews.

Freelance Design Strategist

QonectinFreelancerNov 2022 - Mar 2023 • 5 mosCrafted logo and brand identity for real estate brokerage startup under a three-week deadline. Engineered website, web and mobile apps, under an eight-week expedited deadline. Collaborated with stakeholders to develop product roadmap and prioritize MVP features, implementing iterative improvements. Ensured frontend UI engineering standards were met for deliverable development, resulting in a 20% decrease in UI-related bug reports and a 25% improvement in page load times across devices, based on performance analytics and user feedback analysis.

Architectural Project Manager

GenslerFull-time EmployeeOct 2018 - Aug 2019 • 11 mosEnforced compliance with NYC code, ADA standards, and BIM requirements for a $100 million workspace project. Oversaw a 5-member architecture team and liaised with six consultant teams, maintaining clear communication to ensure smooth project coordination toward the successful opening of an 8-floor office space.

Project Architect

Beyer Blinder BelleFull-time EmployeeOct 2017 - Oct 2018 • 1 yr 1 moDirected project team and BIM standards for a $75M, 70,000 sq. ft. restaurant & retail project. Coordinated with NYC Economic Development Corp. & Historic Preservation Committee for submissions.

Project Architect

Curtis + Ginsberg Architects LLPFull-time EmployeeNov 2014 - Apr 2017 • 2 yrs 6 mosLed resilient rebuild of 12-building housing campus, including new wet-flood proofed space. Produced construction drawings for 35 flood-resistant homes, navigating NYC Code & Zoning.

UX & Product Designer

Independent ConsultantFreelancerDesigned strategy, UX flows, and UI systems for early-stage clients in retail, media, and e-commerce. Balanced tight timelines, stakeholder input, and delivery across overlapping projects: Qonectin: Built a modular design system and frontend-ready UI library across platforms. Delivered engineering-aligned specs that reduced bugs by 20% and improved mobile load speeds by 25%. Scene Stealer: Led UX/UI and pitch deck for an interactive shopping app linking screen content to real products. Collaborated with engineers and producers to test user journeys. Gimme the Good Stuff: Refined brand identity and designed an investor deck that clarified the product vision, market fit, and user proposition.

Architectural Consultant

Ho-Chunk Inc./Sebastienne Nicole Brown LLCContract EmployeeLeading BIM modeling, consultant coordination, and client presentations for a 22,000 sf museum & cultural center. Delivering detailed specs, budgets, and schedules. Producing 3D visualizations to accelerate approvals and support stakeholder alignment.

Architectural Consultant

Ho-Chunk Inc./Sebastienne Nicole Brown LLCFreelancerLeading BIM modeling, consultant coordination, and client presentations for a 22,000 sf museum & cultural center. Delivering detailed specs, budgets, and schedules. Producing 3D visualizations to accelerate approvals and support stakeholder alignment.

Education

The City College of New York

Master of Architecture (M.Arch.), Architecture

Farmingdale State College

B.S. Degree, Architectural Technology

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