Tony Nguyen

Product Marketing Manager • PR and Communications Specialist • Creative & Brand Strategist • Lisbon, Lisbon, PT

Copywriting

Content Creation

Brand Development

Content Strategy

Brand Ambassador

Global Marketing

Promotional Marketing

Creative Marketing

Advertising

Marketing

Media Communications

Product Marketing

Brand Strategy

Available for hire fromNegotiable

Full-Time Roles

Contracts

Versatile Strategist & Project Manager | 9yrs Intl Experience Optimizing Marketing Communications & Positioning Brands

Seasoned marketer with 9 years international experience in brand strategy, product communications, and project management. Honed skills in startups, agency, and freelance across US, EU, and APAC markets to define opportunities, promote services, launch products, and position brands by optimizing communications to drive action and achieve business goals. Excited by disruptive ideas, unconventional solutions, & emerging markets. Highlights 🇻🇳🎧 Launched Spotify Vietnam (the 65th global market) 🩺📱 Deployed early telemedicine program in Vietnam 🌐💻 Ran operations for travel programs in Asia for Remote Year Inc. 🃏🚀 Launched and funded a game on Kickstarter from home during a military lockdown

Projects

Case Studies

Game Creator

Work History

Strategist, Brand & Product Communications

The Brown Cows (Self-Employed)Aug 2017 - Present • 7 yrs 3 mosCo-founder and communications strategist engaging customers through compelling content that drives brand awareness and supports lead generation efforts. Worked closely with client teams to define value proposition, positioning, and key messaging that informed content strategies and asset creation in order to promote products and services and achieve business objectives. Highlight: pitched, won, and launched Spotify Vietnam, introducing the streaming platform to its 65th global market. + Introduced Spotify brand to Vietnam, developing creative territory and social content for 7 day buzz campaign, launch day event, and implementation of post-launch user retention and customer win-back strategies + Established KPIs to measure success of marketing activities and optimize content, resulting in consistent increases month to month for in-app downloads, free-trial signups, and conversions to premium ad-free tier + Led product feature education activities resulting in increased user adoption, highlighting data-driven personalization, artist discovery, offline download/playback, and behavior-based algorithmic playlist curation + Oversaw production and localization of 30+ high-performing monthly social media assets (static, animation, video), global brand assets, ads, email marketing, in-app notifications, evergreen content, and dark posts + Launched artist and global brand campaigns (e.g. Spotify Wrapped) informed by competitive analysis, social listening, media monitoring, and community management, successfully positioning Spotify as market leader + Directed content series and hosted workshop event for Spotify Beyond the Music, a b2b play highlighting the platform capabilities of using real time data to monitor performance, increase reach, audience engagement, and explore monetization opportunities, drawing attendance from artists, creators, industry leaders, and press Notable Work: HyreCar, Minerva Heritage, Vietnam Airlines, Web3 NFT Project (stealth), E-Commerce Consulting (Amazon, Shopify, Etsy), Stay TF Inside Game (Kickstarter), MakersVN, Web-based Project Management

Senior Communications Specialist

PhibiousDec 2015 - Aug 2017 • 1 yr 9 mosClient-facing manager overseeing agency pitches, design briefings, creative operations, video production, brand collateral, and budget allocation to service and grow existing accounts. Mentored junior staff and collaborated across strategy, creative, and production teams for timely delivery of projects. Account lead on Imex Pan Pacific Group (IPPG) contract. + Built strategic communications plans with clear objectives and measurable outcomes to align key messaging and marketing activities, creating a unified front to employees, clients, media, stakeholders, and in case of crisis across paid, earned, shared, and owned channels + Oversaw production of marketing assets, sales collateral, brand guidelines, press kits, and playbooks for client campaigns, ensuring messaging consistency, TOV, and channel and audience alignment + Sourced, nurtured, and managed relationships across APAC region with key media contacts, skilled contractors, and external specialists (digital marketers, design talent, video production, VO artists, on-screen talent, web development, event companies, media agencies, etc) overseeing production, video shoots, activation events + Guided IPPG corporate rebrand and design of employer branding campaign, aligning internal and external communications with organizational goals, helping company to position leadership, generate media attention, retain and attract top talent, and drive sales to portfolio of 100+ luxury labels and retail brands

City Operations Manager

Remote Year Inc.Mar 2016 - Jan 2017 • 11 mosOperations manager and on-ground point of contact handling seamless execution of Remote Year travel programs in Vietnam, establishing a success playbook for future regional programs. Worked closely with global product, experience teams, and local vendors to ensure infrastructure was in place, to quality standards and under budget. + Surveyed program leaders to understand individual and group requirements implementing proactive strategies to anticipate needs and ensure customer satisfaction + Orchestrated pre-arrival logistics including transportation, accommodation, tech support, and workspace setup + Identified suitable service providers, negotiated contracts to secure best pricing, and monitored vendor activities and budgets to ensure fulfillment of contractual obligations + Built, coordinated, and fostered relationships across multiple networks in order to promote RY program initiatives, facilitate connections, and broaden community impact + Designed and executed unique, culturally immersive member experiences receiving high performance ratings + Facilitated 3 group itineraries of 75+ remote professionals and staff, including first ever full 12 month RY cycle.

Product Marketing Manager

RingMDSep 2014 - Dec 2015 • 1 yr 4 mosProduct marketer leading multicultural teams and working cross-functionally on timely rollout of cloud-based telemedicine software. Captured insights to define and prioritize Vietnam market opportunities, influencing business development and product development roadmap, addressing deficit of doctors, nurses, and diagnostic professionals, administrative inefficiencies with Electronic Medical Records (EMR), and care delivery to inaccessible geographies. + Outlined go-to-market strategies, building strong value propositions, positioning, use-cases, pricing, media relations, marketing collateral, and technical resources for implementation by cross-functional teams + Led creation of sales collateral, stakeholder decks, presentations, marketing assets, and press kit, generating investor interest, media mentions, industry event invitations, and brand awareness across healthcare industry + Informed development decisions with crucial market insights taking minimum viable product (MVP) from doctor-patient communications tool (b2c) and expanding to full-suite white label telemedicine platform (b2b) with HIPAA compliant record keeping, remote monitoring, messaging, consultation, scheduling, and payments + Evaluated projects using relevant KPIs and incorporated feedback from current and prospective customers to drive product success during acquisition stage resulting in increased web signups and demo requests + Established key partnerships resulting in the first in-country remote patient monitoring and home healthcare pilot program growing the network of care providers and medical staff by 2000+ across APAC

Account Associate, Strategic Communications

KglobalJan 2013 - Sep 2014 • 1 yr 8 mosOversaw development and measurement of integrated campaigns combining branding, digital marketing, grassroots communications, media relations, and public affairs in order to promote initiatives and increase market share for clients. Identified PR opportunities, crisis communications needs using news monitoring and social listening to deliver carefully crafted messages to consumers, key media, legislative targets, and stakeholders through owned and earned media. + Conducted research deep dives and whiteboard sessions, producing media lists, story angles, press releases, and marketing collateral to aid senior leaders on new business pitches and government RFP responses + Managed multi-channel campaigns with content planning, copywriting, and channel selection, resulting in high social media engagement, user-generated content, brand interactions, and call-to-action responses + Supervised research associates program for 20+ candidates, managing interviews, onboarding, task delegation, and mentorship opportunities towards skills development and overall positive experience + Generated new business resulting in a service contract valued over $50,000 as an entry level employee

Education

Clemson University

Bachelor's Degree, Psychology, Communication StudiesSep 2008 - May 2012

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