Valeria Robles

With a background in marketing and communications, I have tackled almost every industry: entertainment, health, real estate, shipping/logistics, lifestyle. In these roles, I contributed to various marketing initiatives, including: • social media strategy • brand development • OOH campaigns • market research • email marketing • DEI program development • paid media (Google Ads, Facebook/IG Ads, Microsoft Ads, TikTok Ads) I am passionate about creating impactful marketing strategies and leveraging my expertise to drive business growth.

Projects

Grew Email List By 325% In 2 Months

Grew list by creating a sweepstakes where fans subscribe to enter for a chance to win a signed poster by ATEEZ, a popular K-Pop band - Created an email journey for those who sign up - Set a regular schedule to keep the audience engaged and growingSee More

Guerrilla campaign: Cycling Classes - Shakira Takeover

To showcase Shakira’s enduring creative legacy, the GRAMMY Museum proudly presents: Shakira, Shakira: The GRAMMY Museum Experience. With a career spanning more than three decades, multi-GRAMMY Award-winning and Latin GRAMMY Award-winning Shakira has firmly established herself as a singer, songwriter, producer, dancer, visual artist, philanthropist, and global icon. Tasks Included: - Guerrella campaign: Cycling Classes - Shakira Takeover - Signage Creation and Printing - Contract Execution - Influencer Marketing - Email Marketing - Email Deployment - Tracked Social Media Reach and Press Coverage - Artist Communications - Vendor CoordinationSee More

I Can See You (Taylor’s Version) Pop-up

Tasks Included: - Videography - Content Creation - Influencer Marketing - Vendor CoordinationSee More

Work History

Marketing Coordinator

GRAMMY Museum- Manage vendor relationships, including Univision radio for Latin marketing, and various third-party OOH vendors around the Los Angeles DMV - Assist artist teams and labels in devising revenue-driving strategies via socials, radio, OOH, and more - Oversee social media team including editing and content creation for a 60%+ follower increase cross-platforms - Conduct A/B testing and quality assurance for ad designs and email templates, improving engagement rates - Developed and led a comprehensive influencer marketing campaign, identifying 50+ influencers across platforms, resulting in new brand engagement - Create detailed creative briefs that communicate campaign objectives, target audiences, key messaging, and brand guidelines to creative team

Communications Administrative Assistant

Yusen Logistics (Americas) Inc.Feb 2022 - Aug 2023 • 1 yr 7 mos- Co-pioneered a DEI initiative program, focusing on community learning and team building for 58 U.S. offices - Planned and led the communication plan for a brand-new, temporary relocation program across 6 countries

Community Management Intern

Life in JeneralAug 2021 - Dec 2021 • 5 mosCreated a social media strategy including: a social media calendar, keyword research, and graphic creation. Engaged with users and increase to strive for stronger connections.

Marketing Intern

Get Well Home Health, Inc.May 2021 - Nov 2021 • 7 mosLaunched and maintained several new marketing initiatives, including a new blog where company updates are posted and Google Ad campaigns. Developed a brand guide to structure marketing materials around, including customized graphics and website edits. Generated market research reports for the Managing Director of the company.

Marketing Intern

HomeListerJun 2021 - Aug 2021 • 3 mosCreated digital, mobile, & native tagging/tracking, targeting, measurement, ad blocking and creative ad formats using Verizon Native Advertiser. Researched and created an in-depth competitors analysis, including a SWOT analysis. Maintained Google and Bing search ads.

Freelance Marketing Consultant

United Heritage GroupFreelancer- Created and executed social media strategies for health companies, increasing their online presence across platforms from 30% to 100% - Managed and maintained company website, performing regular content edits, design improvements, and SEO optimization, resulting in a 40% increase in traffic - Built branding guideline for small businesses, including color schemes, typography, and brand voice - Developed targeted email campaigns to reach new clients-

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