Valeria Robles

Growth Marketing Manager • Email Marketing Specialist • Community Manager • Los Angeles, CA, US

Spanish

Paid Ads

Ads Manager

Advertising

Facebook Ads

Facebook Business Pages

Instagram Ads

Influencer Marketing

Search Engine Marketing

Competitive Analysis

Klaviyo

SEO

Digital Marketing

Promotional Marketing

Retargeting

Public Speaking

Available for hire fromNegotiable

Contracts

Marketing and Communications Professional | Strategic Marketer

With a background in marketing and communications, I have tackled almost every industry: entertainment, health, real estate, shipping/logistics, lifestyle. In these roles, I contributed to various marketing initiatives, including: • social media strategy • brand development • OOH campaigns • market research • email marketing • DEI program development • paid media (Google Ads, Facebook/IG Ads, Microsoft Ads, TikTok Ads) I am passionate about creating impactful marketing strategies and leveraging my expertise to drive business growth.

Projects

Grew Email List By 325% In 2 Months

Grew list by creating a sweepstakes where fans subscribe to enter for a chance to win a signed poster by ATEEZ, a popular K-Pop band - Created an email journey for those who sign up - Set a regular schedule to keep the audience engaged and growingSee More

Guerrilla campaign: Cycling Classes - Shakira Takeover

To showcase Shakira’s enduring creative legacy, the GRAMMY Museum proudly presents: Shakira, Shakira: The GRAMMY Museum Experience. With a career spanning more than three decades, multi-GRAMMY Award-winning and Latin GRAMMY Award-winning Shakira has firmly established herself as a singer, songwriter, producer, dancer, visual artist, philanthropist, and global icon. Tasks Included: - Guerrella campaign: Cycling Classes - Shakira Takeover - Signage Creation and Printing - Contract Execution - Influencer Marketing - Email Marketing - Email Deployment - Tracked Social Media Reach and Press Coverage - Artist Communications - Vendor CoordinationSee More

I Can See You (Taylor’s Version) Pop-up

Tasks Included: - Videography - Content Creation - Influencer Marketing - Vendor CoordinationSee More

Work History

Marketing Coordinator

GRAMMY Museum- Manage vendor relationships, including Univision radio for Latin marketing, and various third-party OOH vendors around the Los Angeles DMV - Assist artist teams and labels in devising revenue-driving strategies via socials, radio, OOH, and more - Oversee social media team including editing and content creation for a 60%+ follower increase cross-platforms - Conduct A/B testing and quality assurance for ad designs and email templates, improving engagement rates - Developed and led a comprehensive influencer marketing campaign, identifying 50+ influencers across platforms, resulting in new brand engagement - Create detailed creative briefs that communicate campaign objectives, target audiences, key messaging, and brand guidelines to creative team

Communications Administrative Assistant

Yusen Logistics (Americas) Inc.Feb 2022 - Aug 2023 • 1 yr 7 mos- Co-pioneered a DEI initiative program, focusing on community learning and team building for 58 U.S. offices - Planned and led the communication plan for a brand-new, temporary relocation program across 6 countries

Community Management Intern

Life in JeneralAug 2021 - Dec 2021 • 5 mosCreated a social media strategy including: a social media calendar, keyword research, and graphic creation. Engaged with users and increase to strive for stronger connections.

Marketing Intern

Get Well Home Health, Inc.May 2021 - Nov 2021 • 7 mosLaunched and maintained several new marketing initiatives, including a new blog where company updates are posted and Google Ad campaigns. Developed a brand guide to structure marketing materials around, including customized graphics and website edits. Generated market research reports for the Managing Director of the company.

Marketing Intern

HomeListerJun 2021 - Aug 2021 • 3 mosCreated digital, mobile, & native tagging/tracking, targeting, measurement, ad blocking and creative ad formats using Verizon Native Advertiser. Researched and created an in-depth competitors analysis, including a SWOT analysis. Maintained Google and Bing search ads.

Freelance Marketing Consultant

United Heritage GroupFreelancer- Created and executed social media strategies for health companies, increasing their online presence across platforms from 30% to 100% - Managed and maintained company website, performing regular content edits, design improvements, and SEO optimization, resulting in a 40% increase in traffic - Built branding guideline for small businesses, including color schemes, typography, and brand voice - Developed targeted email campaigns to reach new clients-

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