Top Talent like Varun are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Varun Sivakumar

Growth Product Manager
Product Marketing Manager
Growth Marketing Manager
Los Gatos, CA, US
Product Management
Marketing
Growth Marketing
Growth
Available for hire fromNegotiable
Contracts
Experienced Founder in Residence and Marketer
With a background in product management, digital marketing, and loyalty & retention strategy, this individual has held key roles at top companies. Their experience includes driving acquisition, upsell, engagement, and retention strategies at Adobe, pioneering integrated marketing and product experiences at Lyft, and leading various digital marketing initiatives at Accenture. They also have a track record of reducing driver churn and improving community trust and safety at Lyft. Their most recent roles include founding a stealth startup and serving as Founder in Residence at Antler, a global startup generator and early-stage venture capital firm. This individual's expertise in marketing, strategy, and product management, combined with their entrepreneurial spirit, positions them as a valuable asset in the startup and tech industry.

Work History

M

Director, Digital Experience & Growth

MetagenicsFull-time EmployeeOwn P&L responsibility for digital and web properties, presenting quarterly performance and forecasting to C-suite executives Built product features and growth strategies driving $13M incremental revenue across Direct-To-Consumer and SMB channels Led 2025 site growth strategy including content transformation, personalization roadmap, and conversion rate optimization testing resulting in $10M projected revenue impact Launched personalized product finder AI bot achieving 5x conversion rate lift and exceeding average order value targets by 10% Orchestrated digital relaunch collaborating cross-functionally with Product, UX, and Engineering teams to implement phase-based testing and rollout of revenue-driving features Established site testing program with Evolv.AI defining conversion-focused hypotheses with average tests yielding 5.7% lift in add-to-cart rates Partnered with data science and CRM teams to unlock logged-out user personalization and re-engagement enabling real-time post-browse email triggers Streamlined cross-team collaboration launching creative briefing and merchandising intake processes improving internal alignment across Brand, Growth, and Operations
A

Founder in Residence

Antler
S

Exploring My Sandbox

Stealth Startup
A

Senior Manager, Marketing

AdobeFeb 2020 - Jan 2024 • 4 yrsCreative Cloud - Acquisition, Upsell, Engagement & Retention. Acquisition & Upsell. People manager. Drove +$XXm gross new ARR. Launched tests across various paid & owned channels. Used learnings to improve product & user experience. Unlocked marketing attribution to gross new ARR, partnering with data engineering & analytics teams. Engagement & Retention. Built large programs, several small tests, partnerships, better customer journeys & product experiences to drive incremental customer retention for the Video segment. Pioneered integrated marketing & product experiences (i.e. product lead growth) to drive a seamless user experience across many surfaces. Improved audience reach leveraging new paid & owned channels. Strategy & Insights. Built customer winback strategy based on customer qualitative & quantitative data. Influenced product, growth, commerce and marketing teams to test winback strategies, driving +$XXm ARR.
L

Growth

LyftOct 2018 - Dec 2019 • 1 yr 3 mosReduced driver churn. Improved community trust & safety.
A

Engagement Manager

AccentureSep 2011 - Sep 2018 • 7 yrs 1 moProduct Management, Digital Marketing, Loyalty & Retention Strategy, Analytics

Education

UC Davis

B.S., Electrical EngineeringSep 2007 - Jun 2011

Similar Pangeans

Mark Jacobson

3x Patented CMO | Growth architect for startups to Fortune 100s | Scaling marketplaces & regulated industries | Operator at the intersection of Marketing, Finance, Product, and Technology
Growth Marketing Management • Data Analysis • Email Marketing • 20 years of exp. • Mercer Island, WA, US
N

Nicole DeAngelis

Experienced Marketing Leader and Growth Advisor
Growth Marketing Management • 8 years of exp. • New York, NY, US

Bronwen Fabb

Head of Growth & Digital Transformation Leader | 20+ Years in Martech, CRO, eCommerce & Operational Excellence
Growth Marketing Management • Product Management • Business Intelligence • 20 years of exp. • NSW, AU

Hayley Steiner

Head of Marketing & Growth | Scaling $20M+ Healthcare & Lifestyle Brands | GTM Strategy, DTC Growth & Performance Marketing
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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Founder in Residence and Marketer
With a background in product management, digital marketing, and loyalty & retention strategy, this individual has held key roles at top companies. Their experience includes driving acquisition, upsell, engagement, and retention strategies at Adobe, pioneering integrated marketing and product experiences at Lyft, and leading various digital marketing initiatives at Accenture. They also have a track record of reducing driver churn and improving community trust and safety at Lyft. Their most recent roles include founding a stealth startup and serving as Founder in Residence at Antler, a global startup generator and early-stage venture capital firm. This individual's expertise in marketing, strategy, and product management, combined with their entrepreneurial spirit, positions them as a valuable asset in the startup and tech industry.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Mark Jacobson

3x Patented CMO | Growth architect for startups to Fortune 100s | Scaling marketplaces & regulated industries | Operator at the intersection of Marketing, Finance, Product, and Technology
Growth Marketing Management • Data Analysis • Email Marketing • 20 years of exp. • Mercer Island, WA, US
N

Nicole DeAngelis

Experienced Marketing Leader and Growth Advisor
Growth Marketing Management • 8 years of exp. • New York, NY, US

Bronwen Fabb

Head of Growth & Digital Transformation Leader | 20+ Years in Martech, CRO, eCommerce & Operational Excellence
Growth Marketing Management • Product Management • Business Intelligence • 20 years of exp. • NSW, AU

Hayley Steiner

Head of Marketing & Growth | Scaling $20M+ Healthcare & Lifestyle Brands | GTM Strategy, DTC Growth & Performance Marketing
Growth Marketing Management • 8 years of exp. • Denver, CO, US

Top Talent like Varun are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Varun Sivakumar

Growth Product Manager
Product Marketing Manager
Growth Marketing Manager
Los Gatos, CA, US
Product Management
Marketing
Growth Marketing
Growth
Available for hire fromNegotiable
Contracts

Work History

M

Director, Digital Experience & Growth

MetagenicsFull-time EmployeeOwn P&L responsibility for digital and web properties, presenting quarterly performance and forecasting to C-suite executives Built product features and growth strategies driving $13M incremental revenue across Direct-To-Consumer and SMB channels Led 2025 site growth strategy including content transformation, personalization roadmap, and conversion rate optimization testing resulting in $10M projected revenue impact Launched personalized product finder AI bot achieving 5x conversion rate lift and exceeding average order value targets by 10% Orchestrated digital relaunch collaborating cross-functionally with Product, UX, and Engineering teams to implement phase-based testing and rollout of revenue-driving features Established site testing program with Evolv.AI defining conversion-focused hypotheses with average tests yielding 5.7% lift in add-to-cart rates Partnered with data science and CRM teams to unlock logged-out user personalization and re-engagement enabling real-time post-browse email triggers Streamlined cross-team collaboration launching creative briefing and merchandising intake processes improving internal alignment across Brand, Growth, and Operations
A

Founder in Residence

Antler
S

Exploring My Sandbox

Stealth Startup
A

Senior Manager, Marketing

AdobeFeb 2020 - Jan 2024 • 4 yrsCreative Cloud - Acquisition, Upsell, Engagement & Retention. Acquisition & Upsell. People manager. Drove +$XXm gross new ARR. Launched tests across various paid & owned channels. Used learnings to improve product & user experience. Unlocked marketing attribution to gross new ARR, partnering with data engineering & analytics teams. Engagement & Retention. Built large programs, several small tests, partnerships, better customer journeys & product experiences to drive incremental customer retention for the Video segment. Pioneered integrated marketing & product experiences (i.e. product lead growth) to drive a seamless user experience across many surfaces. Improved audience reach leveraging new paid & owned channels. Strategy & Insights. Built customer winback strategy based on customer qualitative & quantitative data. Influenced product, growth, commerce and marketing teams to test winback strategies, driving +$XXm ARR.
L

Growth

LyftOct 2018 - Dec 2019 • 1 yr 3 mosReduced driver churn. Improved community trust & safety.
A

Engagement Manager

AccentureSep 2011 - Sep 2018 • 7 yrs 1 moProduct Management, Digital Marketing, Loyalty & Retention Strategy, Analytics

Education

UC Davis

B.S., Electrical EngineeringSep 2007 - Jun 2011

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.