Vasily Popov

Creative & Brand Strategist • Graphic Designer • Video & Animation Designer • Barcelona, CT, ES

Art Direction

Branding

Motion Design

Graphic Design

3D Animation

Available for hire fromNegotiable

Contracts

Creative Designer & Art Director

I am Vasily Popov, a multidisciplinary designer specializing in graphic design, branding, and motion graphics. I blend various creative approaches, 3D visuals, and a dynamic touch of motion to create fun, engaging, and visually captivating works. With a strong background in the entertainment and tech industries, I’ve worked on various projects for both small and global companies, including Riot Games, Activision Blizzard, Ubisoft, CD Projekt RED, Moonton, ESL, Microsoft, Volkswagen, Yandex, Sberbank, VK Holding, PepsiCo, and more. My focus is on helping brands and companies connect with their audiences through high-quality visuals. Whether it’s designing and overseeing the visual concepts of large-scale campaigns or working on motion design for a short trailer.

Projects

New Look for the League of Legends Continental League

Reimagining the visual identity of the LCL, the largest CIS esports championship for League of Legends, to streamline asset production processes and align with evolving esports trends while preserving the unique legacy and regional character. Since 2016, as a team of Electronic Mushroom we have been proud collaborators with Riot Games, supporting the dozens of live events and online broadcasts, built a dedicated esports studio, and helped to brought thousands of passionate fans to stadiums. The LCL has long been the pinnacle of esports in the CIS, offering professional teams the chance to compete on the global stage at the League of Legends World Championship. As the lead designer on the project, I guided the creative direction and worked closely with Riot Games producers to ensure every element of the new identity met the championship’s legacy and future goals.See More

Mobile Legends Mythic League Identity

Developing a visual identity for the regional championship series of a global mobile gaming phenomenon. Mobile Legends: Bang Bang is one of the fastest-growing and most influential projects in the mobile gaming and esports industries. By December 2024, the game recorded 7.6 million downloads in a single month, pushing its lifetime total to over 1 billion. The Mythic League is a premier series of regional championships in the CIS region, offering a platform for both professionals and amateurs to showcase their skills. With a prize pool of over $100,000 in 2022, the stakes are high. Winners go to the World Championship, where they compete for global recognition and even larger cash prizes. As part of the team at Electronic Mushroom, we’ve collaborated with Moonton for several years on online and offline events. In 2022, Moonton entrusted us with the task of creating a new visual identity for the Mythic League CIS.See More

Identity & Broadcast Graphics for Standoff 2 Major & Minor Championships

I was approached to develop a new visual style and broadcast design for the Standoff 2 Major & Minor events, which attracted over 10,000 concurrent viewers during live broadcasts and concluded with a LAN final with hundreds of fans. The objective was to create a simple yet flexible design that could scale efficiently and be seamlessly implemented by other teams. Design system was made to provide a consistent and professional look while allowing for rapid customization. Modular assets were created to streamline customization, accompanied by templates that made it easy for the broadcast and marketing teams to quickly implement the system. See More

Graphic Design, Marketing Art & CG Animation for Armored Warfare Game

As a Lead Designer & Art Director at Wishlist Games, I contributed to the development and promotion of two flagship titles: Armored Warfare and World War 3. When I joined Wishlist Games, it was clear that Armored Warfare does not have a strong graphic design foundation and needed some basic visual and creative refresh to stay competitive in a dynamic market. My mission was to elevate the game’s promotional materials and content quality while streamlining production processes in collaboration with game dev and marketing teams.See More

Design, Artwork Production & Motion Graphics for World War 3 Game

As a Lead Designer & Art Director at Wishlist Games, I contributed to the development and promotion of two flagship titles: Armored Warfare and World War 3. For World War 3 I played a key role in designing visuals and promotional content for multiple seasonal updates, ensuring each campaign aligned with the game’s visual identity. World War 3 is a free-to-play tactical online multiplayer FPS for PC, set against the backdrop of modern global conflict. Originally developed by Farm 51, the game was later acquired by Wishlist Games. Currently, World War 3 is undergoing a comprehensive rework and preparing for a relaunch under a new development team and publisher.See More

Work History

Freelance Designer & Art Director

FreelanceDeveloping creative concepts and visual strategies aligned with client goals; designing and delivering high-quality graphic assets, motion graphics and visual guidelines; ensuring designs meet brand guidelines and resonate with target audiences; leading art direction for marketing campaigns, branding projects, and promotional events; collaborating with clients and teams to develop visually compelling solutions.

Art Director

Wishlist GamesOct 2022 - Feb 2025 • 2 yrs 5 mosDefining and maintaining the visual style, tone, and artistic vision of marketing campaigns, including key arts, project identity, trailers, and promotional assets. Leading and managing the art and design team to ensure high-quality deliverables and consistency across all marketing materials. Collaborating with senior creative producer, video-production team, game producers, marketing and game development teams to ensure cohesive storytelling and branding. Contributing to the development of efficient workflows and processes to optimize art production.

Art Director

Electronic MushroomJan 2022 - Mar 2022 • 3 mosDesigning concepts and pitches with a Creative Director and Producers. Taking part in most of the creative processes in pre-production for events, broadcasts and video production. Responsible for matching visual solutions with project strategy and client objectives. Working in tandem with Production Lead on the organization of work processes. Looking for creative talents, new products and tools that will improve the quality of our solutions. Leading production team of designers, motion designers, video editors and screenwriters.

Lead Graphic Designer

Electronic MushroomJan 2019 - Jan 2022 • 3 yrs 1 moWorking closely with the creative director and production team to find visual design solutions that solve our clients' problems and challenges on projects. Responsible for translating concepts and ideas into visual outcomes. Took the role of lead designer and delegated tasks for the in-house and outsource team of designers and motion designers.

Graphic Designer

Electronic MushroomFeb 2018 - Jan 2019 • 1 yrMade graphics for esports events, live shows and broadcasts. Starting with visual concepts, logo design and identity, finishing with any kind of drawing, animating and preparation of all files for the broadcast team. Worked on corporate and event identity, design of printed materials, web design, 3D renders, storyboards and all sorts of creative things.

Freelance Graphic Designer

FreelanceFeb 2016 - Mar 2021 • 5 yrs 2 mosCreating logos and brand assets for various small and medium businesses from ideas and sketches to vector drawing; developing designs of printed materials, such as business cards, brochures, catalogs, etc. Including prepress; creating graphics for web presentations; communicating with clients throughout the workflow; digital painting and illustration. Including storyboards for video production; web design and web imagery making.

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