Vasudha Rathi

User Researcher • UI Designer • UX Designer • Castro Valley, CA, US

2D Animation

UX Copywriting

Environmental Design

Strategy & Business Development

Web Accessibility

Design Thinking

Agile Project Management

ProtoPie

Low-fidelity

User Personas

Rapid Prototyping

Heuristic Evaluation

Figma

Prototyping

High Fidelity Prototype

Wireframing

User Research

Website Management

Squarespace

Websites

Design Strategy

Web Research

Research Design

Available for hire fromNegotiable

Contracts

Experienced Product and UX Designer

With a Master's in Building Science from the University of Southern California and a Bachelor's in Architecture from the University of Rajasthan, I have a strong foundation in design and engineering. My expertise extends to UX design, with a certification from Springboard and ongoing studies in Web3 & Crypto at SheFi. As a Product Designer at a Stealth Startup, I designed interactive prototypes and conducted usability testing. Previously, as a Senior Designer & Project Manager at HLB Lighting Design, I led successful projects and mentored junior designers. My experience also includes a brief stint as a UX Designer and Researcher at Excellence in Innovation. I am adept at collaborating cross-functionally, developing system design guidelines, and managing intricate experiences. My passion for design and technology is evident in my work, and I continue to seek new challenges and opportunities for growth.

Projects

A Saas Conversational AI Tool for CSM Managers

In the fast-paced world of early-stage startups, agility and user focus are paramount. This case study explores the design process for a Conversational AI platform, developed within a very early stage startup. Our primary goal was to create a user-friendly and effective MVP (Minimum Viable Product) that balanced the founder's vision with the needs of real customers and able to pitch a product in front of VCs. See More

User friendly intuitive Crypto Wallet App for newbies

Despite blockchain's 15-year existence, widespread adoption remains elusive due to complex user experiences and a lack of trust. PocketCrypto wants to empower newbies in the crypto world to confidently navigate the complexities of cryptocurrencies and NFTS and become trusted partners in their financial future by prioritizing usability, education, and community-building. PocketCrypto aims to expand its users, revenue via crypto/NFT trading, and uphold its reputation as a trusted crypto wallet. See More

Work History

Product Designer

Stealth Startup1. Designed interactive prototype for conversational AI assistant application for MVP in two months. 2. Developed responsive website & landing page for product launch in framer.. 3. Conducted usability testing and interviews for product feedback and incorporated it into the design. 4. Ensured responsive design across all screen formats. 5. Crafted compelling pitch deck images and product examples targeting venture capitalists. 6. Collaborated cross-functionally to establish and implement system design guidelines, patterns, and components.

UX Designer and Researcher

Excellence in InnovationFeb 2024 - Apr 2024 • 3 mos1. Developed 3-phase UX evaluation framework for digital applications, identifying critical UX issues 2. UX evaluations uncovered high-impact usability issues through heuristic analysis & task-based testing. 3. Prioritized recommendations for quick wins based on initial user feedback and data analysis.

Senior Designer & Project Manager

HLB Lighting Design1. Spearheaded projects from concept to successful completion, overcoming budget & on-site challenges to ensure delivery. 2. Collaborated with engineers, contractors, stakeholder teams to deliver 30 successful projects. 3. Guided 4 junior designers through the design process, strengthening their problem-solving & communication abilities 4. Applied system-level thinking, crucial for managing intricate and interconnected experiences. 5. Led design workshops, fostering collaboration between departments to develop several successful project concepts. 6. Develop 3D sketches that reduce design iteration cycles by 25%.

Education

University of Southern California

Masters of Building Science, Engineering Design2008 - 2010

Springboard

UX Design Career Track Certificate, Industrial and Product Design2022 - 2023

SheFi

Certification, Web3 & Crypto2023

University of Rajasthan

Bachelor's degree, Architecture2003 - 2008

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