Vicky Gore Harris

Leadership

Market Analysis

Market Research

Digital Marketing

Public Relations

Brand Development

Brand Strategy

Content Creation

Content Strategy

Lead Generation

Product Marketing

Marketing Strategy

Start-ups

Go-to-market Strategy

Available for hire fromNegotiable

Contracts

I turn disruptive tech into category-defining brands | GTM Strategist | Brand & Category Architect | Growth Partner to Tech Startups & Scaleups

I help deep-tech and mission-driven startups transform complex innovation into breakout brands and go-to-market engines that drive traction, visibility, and market leadership. For more than two decades, I’ve worked alongside visionary founders and executive teams to turn bold ideas into category-defining companies — leading GTM strategy, brand architecture, and demand generation across enterprise software, SaaS, cybersecurity, cleantech, and aviation. From launching first-generation cloud services to building the world’s first per-seat on-demand jet service, I specialize in crafting strategic narratives and creating the commercial momentum that disruptive technologies need to succeed. I’m at my best when guiding early- and growth-stage companies from zero to scale— translating innovation into messaging that resonates, programs that convert, and brands that lead. Let’s connect if you're building what’s next and need a strategic growth partner to help you break through and lead your market. What I bring to the table: • GTM strategies that cut through noise and position you to win. • Demand engines that build pipeline of qualified leads. • Visibility gains that accelerate revenue, growth, and credibility.

Projects

Strategic Campaign Execution During Organizational Change

Problem: Spirion, a data privacy and security software company, was navigating executive turnover and organizational restructuring. The company required steady demand generation performance, message continuity, and campaign and content delivery during an uncertain period. Action: I was brought in to lead integrated marketing campaigns. Working in partnership with product marketing, sales, and demand gen teams, I developed strategic campaign plans and created thematic campaign concepts tied to market-relevant issues such as data breaches and privacy trends. I executed eight integrated campaigns across email, digital, content, and ABM platforms. Additionally, I developed messaging frameworks, nurtures, landing pages, and campaign briefs to support end-to-end orchestration. Result: Designed and executed 8 campaigns generating 7,000+ MQLs Contributed to pipeline influence of $5.9M Achieved a $33:1 return on marketing investment for a single breach response campaign Sustained brand visibility and demand performance during leadership transitions See More

Company-Wide Rebrand and Growth Marketing Transformation

Problem: Following a CEO transition, 1touch.io needed a complete marketing overhaul to reposition the company for growth, reestablish market relevance, and accelerate pipeline in a competitive data security landscape. Action: I led a company-wide renaming, rebranding, and messaging transformation, developing a new brand identity, corporate messaging framework, and website aligned with the CEO’s strategic vision. I also architected and executed an integrated growth marketing program across key verticals, regulatory segments, and product lines. My work spanned demand generation campaigns, thought leadership, and content strategy—designed to scale pipeline and expand market reach. Results: Drove rebranding initiative including new name, messaging framework, and visual identity Built and executed GTM programs that delivered a 4X increase in marketing-sourced pipeline within 6 months Amplified brand visibility via content and thought leadership, driving 5X web traffic growth and 430% lift in organic search Contributed to key business milestones, including 2X revenue growth, 500% YoY bookings increase, and expanded channel partnerships See More

Market Validation, Brand Strategy, and GTM for New Aviation Service

Problem: DayJet, a disruptive aviation startup, needed to validate an unproven concept—“Per-Seat, On-Demand” jet travel—and develop a go-to-market strategy to commercialize and scale the service across the southeastern U.S. Action: As the first employee, I designed and led a three-year market research initiative (20 focus groups, 70 phone interviews, 1,400 online surveys) to validate product-market fit, identify pricing models, segmentation strategies, and value prop alignment. I developed the DayJet brand, messaging, and market positioning; launched the GTM strategy across digital, outdoor, broadcast, and PR channels; and defined core service, pricing, and platform requirements with engineering and product teams. Results: Achieved 2,500 paid memberships who flew 1 million miles in the first year Drove 93%NPS, 40% referral rate, and 35% repeat purchase within 17 days Attracted 25,000 unique visitors to website during first-week launch Secured 2,000+ press articles and 300+ broadcast segments, including NBC’s Today Show Recognized by FAA and business press as leader in a new aviation category See More

Rebrand and GTM Realignment for Enterprise Data Platform

Problem: VirtualWorks needed to reposition itself from an enterprise search utility to a scalable data virtualization platform—requiring brand overhaul, messaging transformation, and scalable lead generation systems. Action: I led the renaming, rebranding, and repositioning of VirtualWorks to align with a more expansive market opportunity into the data virtualization market. I developed content marketing assets (case studies, white papers, and videos) and sales enablement content (competitive briefs, sales decks), launched the PartnerWorks channel program, and built out the company’s first CRM and marketing automation framework. I also designed lead gen programs that drove consistent pipeline contributions Results: Successfully repositioned company to address data virtualization market Produced full enablement and content suite for technical and business buyers Generated 300+ qualified leads/month through integrated demand programs Established company as a credible player in data virtualization, expanding TAM See More

Market-Making Brand Strategy for Next-Gen Hydrogen Innovation

Problem: An early-stage cleantech company set out to disrupt the hydrogen energy market with a bold mission: deliver clean hydrogen on demand from seawater—without the need for high pressure, high heat, or carbon emissions. But in a highly skeptical energy sector, they needed more than science to succeed. They needed a compelling story, clear positioning, and a credible brand to attract investors and licensees. Action: I led the development of a full-stack GTM and brand strategy. I coined the term “Hydrogen 2.0” to define a new category of sustainable energy innovation—anchoring the company’s message around safety, scalability, and global access. I created Joi’s first digital content engine, producing 170+ thought leadership articles and a weekly email campaign that achieved 35% open rates from high-value scientific and investor audiences. Results: Positioned company as a global cleantech innovator, earning recognition from Accenture and Red Herring Built a $10M+ licensing pipeline with strategic inbound interest from energy partners and stakeholders Created an innovative brand identity and GTM narrative that bridged science and strategy Delivered foundational content and investor tools that fueled early-stage funding See More

Work History

Marketing Consultant

1touch.ioContract EmployeeMay 2023 - Jan 2026 • 2 yrs 9 mos

Marketing Consultant

SpirionContract EmployeeSep 2020 - Apr 2023 • 2 yrs 8 mos

Vice President, Marketing

Joi ScientificFull-time EmployeeApr 2015 - Nov 2019 • 4 yrs 8 mos

Director, Marketing

VirtualWorksFull-time EmployeeApr 2009 - Apr 2015 • 6 yrs 1 mo

Director, Marketing

DayJetFull-time EmployeeJan 2002 - Nov 2008 • 6 yrs 11 mos

Senior Marketing Manager

CitrixFull-time EmployeeJul 1993 - Jan 2002 • 8 yrs 7 mos

Education

Tulane University - A.B. Freeman School of Business

MBA, Marketing, Management, International Business1989 - 1991

Spring Hill College

BA, Business Communications with Minor in Marketing1984 - 1988

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