Top Talent like Victor are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Victor Barley

Copywriter •
Available for hire fromNegotiable
Contracts
VP, Digital Content Strategist with Expertise in Healthcare Marketing and Digital Strategy
Healthcare marketer, digital content strategist, & digital pharma copywriter with extensive experience in digital content strategy, UX collaboration, and creative oversight. Experienced working with top pharmaceutical clients like Pfizer, Bayer, and AstraZeneca.

Work History

V

VP, Digital Content Strategist

VML HEALTHDigital Content Strategy: Working closely with UX, Creative, and Strategy to ensure the implementation of digital best practices across digital content deliverables, as well as the accurate follow-through of Brand and Engagement Strategy mandatories in those digital assets. Helping establish marketing objectives and messaging priorities for branded and unbranded digital assets including websites, iRep/Veeva presentations, CRM programs, banners, social media ads and posts, kiosk and conference panels, SEM paid ads, more. Helping to derive site maps, wireframes, user personas, functionalities, and other interface specs. Creating digital asset meta documentation including URLs, SEO tags, OG tags, Alt tags, meta descriptions, and more. Digital Creative Oversight: Guiding writers to identify key messages and themes to create accurate, organized, compelling, and approvable copy. Helping verify proper SEO density and tagging. Writing content outlines, headlines, callouts, functional copy, and meta documentation. Working with art directors to specify visual assets, design, and content treatment, as well as ensure that user interface requirements are met. Clients: Johnson & Johnson Innovative Medicine, Pfizer, Bayer, Meridian, AstraZeneca, Ortho Dermatologics
C

Senior Digital Writer

Cell DivisionApr 2010 - Jun 2011 • 1 yr 3 mosNow Havas Pharma Marketing Copywriting: Responsible for creating, developing, and managing content and architecture for various HCP-directed digital media tools including iRep detailing programs and product websites. Digital Leadership: Led digital content creation as agency transformed from a traditional pharma marketing shop to one specializing in digital pharma marketing. Clients: Amgen, EMD Serono, Delcath Systems
R

Senior Healthcare Writer

RosettaSep 2008 - Apr 2010 • 1 yr 8 mosNow Razorfish Pharma Marketing Copywriting: Conceived and wrote compelling original copy for large web-based digital marketing initiatives (branded/unbranded sites, banner ads, e-mail-based CRM programs), as well as collateral print media including patient brochures and HCP education tools. Clients: Takeda, Forest Labs, UCB Pharma, BMS
M

ACD-Copy/Senior Medical Content Writer

MEplusYOU AgencyDec 2005 - Sep 2008 • 2 yrs 10 mosPharma Marketing Copywriting: Wrote and strategized engaging, relevant, original online copy for consumer and professional-market, branded and unbranded websites and online marketing tools in the fields of pharmaceuticals and consumer packaged goods. Clients: GSK, Pfizer, Bayer, Eli Lilly, TIAA
H

Senior Online Copywriter/Editor

HeartbeatDec 2004 - Dec 2005 • 1 yr 1 moDigital Pharma Marketing Copywriting: Wrote and edited marketing copy for consumer and professional, branded and unbranded pharmaceutical websites. Helped develop site maps/information architecture and took part in creative strategy brainstorming. Ensured that all online content met each client’s style and referencing standards. Clients: Eli Lilly, Abbot Laboratories, GSK, Merck, King Pharmaceuticals
M

Medical Writer

MediMedia Asia Pte LtdAug 2004 - Dec 2004 • 5 mosCreative: Conceptualized, wrote, edited, and managed the production of detail aids and other marketing devices for top-tier pharmaceutical clients in the Southeast Asian market. Clients: Abbott, Baxter Pharmaceuticals, Takeda
R

Senior Editor

Rogers MediaJan 2001 - Aug 2004 • 3 yrs 8 mosCopywriting/Project Management/Editorial: Managed and coordinated the content, writing, editing, and accuracy of domestic- and international-market English- and French-language CME and journalistic direct-marketing communications for HCPs. Therapeutic areas included oncology, RA, schizophrenia, cardiovascular disease Clients: Pfizer, Merck, Bayer, Forest Labs

Education

V

Vassar College

BA, Biology, French, Pre-Med

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
VP, Digital Content Strategist with Expertise in Healthcare Marketing and Digital Strategy
Healthcare marketer, digital content strategist, & digital pharma copywriter with extensive experience in digital content strategy, UX collaboration, and creative oversight. Experienced working with top pharmaceutical clients like Pfizer, Bayer, and AstraZeneca.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Victor are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Victor Barley

Copywriter •
Available for hire fromNegotiable
Contracts

Work History

V

VP, Digital Content Strategist

VML HEALTHDigital Content Strategy: Working closely with UX, Creative, and Strategy to ensure the implementation of digital best practices across digital content deliverables, as well as the accurate follow-through of Brand and Engagement Strategy mandatories in those digital assets. Helping establish marketing objectives and messaging priorities for branded and unbranded digital assets including websites, iRep/Veeva presentations, CRM programs, banners, social media ads and posts, kiosk and conference panels, SEM paid ads, more. Helping to derive site maps, wireframes, user personas, functionalities, and other interface specs. Creating digital asset meta documentation including URLs, SEO tags, OG tags, Alt tags, meta descriptions, and more. Digital Creative Oversight: Guiding writers to identify key messages and themes to create accurate, organized, compelling, and approvable copy. Helping verify proper SEO density and tagging. Writing content outlines, headlines, callouts, functional copy, and meta documentation. Working with art directors to specify visual assets, design, and content treatment, as well as ensure that user interface requirements are met. Clients: Johnson & Johnson Innovative Medicine, Pfizer, Bayer, Meridian, AstraZeneca, Ortho Dermatologics
C

Senior Digital Writer

Cell DivisionApr 2010 - Jun 2011 • 1 yr 3 mosNow Havas Pharma Marketing Copywriting: Responsible for creating, developing, and managing content and architecture for various HCP-directed digital media tools including iRep detailing programs and product websites. Digital Leadership: Led digital content creation as agency transformed from a traditional pharma marketing shop to one specializing in digital pharma marketing. Clients: Amgen, EMD Serono, Delcath Systems
R

Senior Healthcare Writer

RosettaSep 2008 - Apr 2010 • 1 yr 8 mosNow Razorfish Pharma Marketing Copywriting: Conceived and wrote compelling original copy for large web-based digital marketing initiatives (branded/unbranded sites, banner ads, e-mail-based CRM programs), as well as collateral print media including patient brochures and HCP education tools. Clients: Takeda, Forest Labs, UCB Pharma, BMS
M

ACD-Copy/Senior Medical Content Writer

MEplusYOU AgencyDec 2005 - Sep 2008 • 2 yrs 10 mosPharma Marketing Copywriting: Wrote and strategized engaging, relevant, original online copy for consumer and professional-market, branded and unbranded websites and online marketing tools in the fields of pharmaceuticals and consumer packaged goods. Clients: GSK, Pfizer, Bayer, Eli Lilly, TIAA
H

Senior Online Copywriter/Editor

HeartbeatDec 2004 - Dec 2005 • 1 yr 1 moDigital Pharma Marketing Copywriting: Wrote and edited marketing copy for consumer and professional, branded and unbranded pharmaceutical websites. Helped develop site maps/information architecture and took part in creative strategy brainstorming. Ensured that all online content met each client’s style and referencing standards. Clients: Eli Lilly, Abbot Laboratories, GSK, Merck, King Pharmaceuticals
M

Medical Writer

MediMedia Asia Pte LtdAug 2004 - Dec 2004 • 5 mosCreative: Conceptualized, wrote, edited, and managed the production of detail aids and other marketing devices for top-tier pharmaceutical clients in the Southeast Asian market. Clients: Abbott, Baxter Pharmaceuticals, Takeda
R

Senior Editor

Rogers MediaJan 2001 - Aug 2004 • 3 yrs 8 mosCopywriting/Project Management/Editorial: Managed and coordinated the content, writing, editing, and accuracy of domestic- and international-market English- and French-language CME and journalistic direct-marketing communications for HCPs. Therapeutic areas included oncology, RA, schizophrenia, cardiovascular disease Clients: Pfizer, Merck, Bayer, Forest Labs

Education

V

Vassar College

BA, Biology, French, Pre-Med

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.