Will Petersen

UX Strategy

Information Architecture

User Personas

Heuristic Evaluation

User Flows

Usability Testing

Content Strategy

UI/UX Design

Available for hire fromNegotiable

Contracts

Expert UX Designer & Information Architect

Award-winning UX Designer and Information Architect with 30+ years of experience crafting meaningful and impactful information experiences for leading brands. Specializing in human-centered design principles, transforming complex information into intuitive interfaces, and creating user-centric solutions. Known for establishing order in chaos and developing sustainable solutions to complex problems. Passionate about championing real user needs and collaborating with talented professionals globally. Specialties include User Experience Design, Information Architecture, Design Systems, Product Design, Product Strategy, Content Strategy, Brand Strategy, Creative Masterminding, and Storytelling. Experienced in industries such as Financial Services, Healthcare, Media & Entertainment, and Retail/E-commerce.

Work History

UX Designer & Information Architect

willwerxIndependent UX Designer and Information Architect supporting companies both large and small in creating and launching impactful consumer experiences. Clients include: Meta (Facebook), Guidehouse, PwC, Rocco & Roxie Supply Company, and TF Design

Principal UX Designer

AncestryJul 2019 - Mar 2021 • 1 yr 9 mosLead UX Designer for the launch of AncestryHealth — a consumer product created to bring the full promise of personal genomics to the forefront of healthcare. I worked alongside experts in science, product, content, and engineering to bring this impactful vision to life.

Creative Director, UX Lead & Manager | PwC Experience Center

PwCNov 2018 - Jun 2019 • 8 mosCreative Director and UX Lead for the Los Angeles office of PwC's Experience Center, an internal group at PwC focused on innovation, business transformation, and experience design.

Senior Information Architect, Google Brand Studio

GoogleMay 2014 - Oct 2017 • 3 yrs 6 mosSenior Information Architect for Google Brand Studio, supporting product and marketing teams in developing consumer-facing experiences, design systems, and brand architecture.

Senior Information Architect

RazorfishAug 2012 - May 2014 • 1 yr 10 mosInformation Architect and Interaction Designer on large-scale consumer experiences. Developed experience solutions and design systems, leading project teams through complete project cycles in various industries.

Brand and Identity Consultant

willwerxJan 2010 - Dec 2012 • 3 yrsOwner and principal designer of a branding and design consultancy creating impactful on- and off-line experiences. Clients included O2 Telefonica, Unilever, and CBRE Richard Ellis.

Information Architect

CiplexAug 2010 - Jul 2012 • 2 yrsLead information architect and user experience consultant for a full-service interactive agency, collaborating with clients and teams on UX/IA deliverables for various industries.

Creative Director / Partner

2v image+media/Whizz s.r.o.May 2002 - May 2010 • 8 yrs 1 moFounding partner and creative director of a full-service advertising agency specialized in real estate and FMCGs. Led creative and development teams through project development.

Creative Director / Partner

Vero Partners, s.r.o.May 2000 - Dec 2002 • 2 yrs 8 mosFounding partner and creative director of agency building e-commerce solutions and digital solutions. Led creative and development team through project development for clients like T-Mobile and Vodafone.

Creative Director/Operations Director

PyxisMar 1999 - May 2000 • 1 yr 3 mosManaged operations for the development center of an international e-services company. Oversaw design and production, managing a team of developers and designers.

Education

University of California, Riverside

BA, Music Performance and Composition1989 - 1994

Occidental College

BA, Music1989 - 1991

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!