Wisdom Johnson

I'm Wisdom Johnson, a Product Designer with a distinctive twist – I began my career as a Brand Designer. This dual expertise provides a powerful advantage to my approach to product design. Starting in brand design allowed me to deeply grasp brand identity and storytelling, ensuring that every touchpoint with users aligns seamlessly with the brand's vision. As a Product Designer, I combine my knowledge of branding with user-centered design principles to craft visually appealing and intuitive user experiences. My unique transition from Brand Designer to Product Designer equips me to create designs that not only reflect the brand's essence but also enhance the overall user experience. Let's collaborate to elevate your brand through innovative

Projects

Feegor - B2B Wholesale Marketplace

Project Overview: The project aims to enhance the Feegor platform's user experience and interface design. Feegor is a technology-driven platform that facilitates direct connections between retailers and manufacturers/suppliers. Project Goals: Design User Experience: Enhance the platform's usability and overall user experience to attract and retain retailers, manufacturers, and suppliers. Enhance Visual Appeal: Create an attractive and modern UI design that aligns with Feegor's branding, making the platform visually appealing to users. Design Process: The linear process wasn't the case but I took my time to study the features, with close collaboration with stakeholders, iterative design approaches were adapted alongside a user-centered mindset to achieve the project's goals and create a successful and user-friendly Feegor platform.See More

Work History

UX Designer

Socialander AgencyJun 2023 - Aug 2023 • 3 mosOnboarded and communicated design concepts and decisions to clients and was able to justify design choices based on user research and best practices. Managed multiple projects simultaneously, and prioritized tasks while considering deadlines. Conducted user research to understand the target audience, their needs, preferences, and pain points and used data collected to influence design decisions. Designed visually appealing user interfaces that align with the project's branding and usability requirements. This included selecting color schemes, typography, icons, and imagery. Defined how users interact with the product, including the behavior of buttons, menus, forms, and other interactive elements while ensuring a seamless and intuitive user flow. Designed interfaces that are responsive and adaptable to various screen sizes and devices (e.g., desktop, mobile) Created interactive prototypes to visualize the layout and functionality of the product to help in early-stage testing and feedback gathering. Worked closely with cross-functional teams, including developers, and product managers to ensure alignment with project goals and objectives. Continuously gathered client feedback and insights and incorporated them into design iterations to improve the user experience.

Brand Designer

https://www.feegor.com/Jan 2023 - Apr 2023 • 4 mosDeveloped and maintained the company's visual identity and brand guidelines Created designs for marketing collateral such as website, product brochures, presentations, campaigns, and social media content Collaborated with cross-functional teams such as product, development, and commercial to ensure design alignment Led and worked hand in hand with a team of designers Managed design projects from conception to completion, ensuring high-quality output Participated in strategic planning sessions to provide input on design strategy and direction

Lead Graphic Designer

Vasiti.comMar 2022 - Nov 2022 • 9 mosOversaw the entire design process, from ideation to execution, ensuring that all designs are consistent with the company's brand guidelines and business goals. Conducted user research to understand our target audience and incorporate their feedback into our designs. Collaborated with the sales & marketing team to develop creative concepts for digital marketing campaigns. Worked with the product development team to design product packaging that is both visually appealing and functional. Managed a team of designers, providing guidance, and feedback to ensure that all designs meet the company's standards of quality.

Graphic Designer

Hausba.comJul 2022 - Dec 2022 • 6 mosDeveloped and designed creative marketing materials, including brochures, flyers, email campaigns, social media content, and other digital and print assets Worked closely with the marketing team to develop and execute marketing strategies that support the company's overall goals. Collaborated with the Team Lead to manage design projects from conception to completion, ensuring that all deadlines are met and that the final product is of high quality. Collaborated with cross-functional teams, including product development and engineering, to ensure that all design work is aligned with the company's brand and messaging.

Brand Designer

https://qoinpal.com/Mar 2023 - Apr 2023 • 2 mosCreated a unique and memorable brand identity for the brand, including logo design, typography, color schemes, and other visual elements Ensured that the brand identity is consistent across all marketing materials, including website, social media, and advertising campaigns Collaborated with the marketing team to develop creative strategies that effectively communicate the brand's identity to the target audience Conducted market research to understand the competitive landscape and ensure that the brand s identity stands out in the market Worked closely with the development team to ensure that the brand identity is seamlessly integrated into the product design

Brand Designer

WisssterOct 2017 - Dec 2022 • 5 yrs 3 mosWissster is inspiring businesses to embrace their creative selves.

Education

NASBA

Advanced Branding, Brand CommunicationsMar 2022 - Apr 2023

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