Yuhao Wang

Product Designer • UX Designer • UI Designer • Toronto, ON, CA

Product Design

Figma

Webflow

UI/UX Design

User Research

Usability Testing

Interaction Design

Visual Design

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced UX/UI Designer | Master of Information, University of Toronto

Product design professional skilled in expediting the design cycle. With a Master's degree in UX Design and expertise in enabling fast design turnarounds, I have helped brands across various industries accelerate product iteration through lean research, focused scoping, and rapid prototyping.

Projects

CIMMO Website Design

A website redesign and rebranding initiative focused on revamping the website's design and user experience, with the goal of elevating the perceived reliability and professionalism of the website and the organization it represents, therefore boosting user engagement and the conversion rate.See More

Course Oracle 2.0

Course Oracle 2.0 (CO2) is a web-based platform designed to improve course selection experience for University of Toronto students, by enabling them to easily grasp what a course is like, play with schedules, and pass on experiential knowledge.See More

Venture Build

Venture Build is a SaaS application designed to empower aspiring African entrepreneurs in their startup endeavours. This platform accompanies founders through the stages of ideation, MVP development, and beyond, fostering essential processes such as fundraising, resource acquisition, and business training.See More

Opexcellence Website Design

OPEXCELLENCE is a professional services firm providing a broad range of services and solutions in digital strategy, cloud-based technology and digital operational excellence. In my role as an Experience Designer, I independently designed and implemented the organization's website using Figma and Webflow, establishing a more consistent and professional brand image while improving the effectiveness of the client conversion flow.See More

Licence Plate Expiry Checker

Licence Expiry Checker is a recently launched digital public service designed to provide easy access for Ontarians to check the status of their licence plate. My responsibilities on the project included conducting user research, crafting the product design, and iterating on the prototype to deliver a seamless experience for the public.See More

Work History

UX/UI Designer

African Impact InitiativeMay 2023 - Apr 2024 • 1 yrLed the design of a SaaS venture building platform dedicated to nurturing African-based startup companies. Performed competitive analyses and stakeholder interviews to strategically position and scope the product. Mapped out and optimized user flows for key use cases, facilitating a focused design process and promoting team alignment. Managed and evolved the design system, leading to an enhanced brand perception and consistent user experience. Defined and documented design requirements to accelerate design turnaround and ensure smooth design implementation. Delivered the MVP a full month ahead of schedule, enabling the organization to accelerate its venture building initiatives.

UX/UI Designer

Chartered Institute of Marketing Management of Ontario (CIMMO)Jan 2023 - Mar 2024 • 1 yr 3 mosRebranded, designed, and implemented a new web portal, driving higher user engagement and conversion rates. Conducted thorough research to identify challenges and opportunities, resulting in an evidence-based rebranding strategy. Designed and iterated all prototypes, bolstering user trust and enhancing the brand's professional image and perceived reliability. Built a lean visual guide and design system from scratch, enabling a two-week implementation of the final design. Independently delivered the final design, leading to a 38% increase in usability score and a 60.75% decrease in bounce rate.

UX Designer Co-op

Ontario Digital ServiceSep 2022 - Apr 2023 • 8 mosCollaborated with ministry partners on 6 projects that impact the digital experiences of millions of Ontarians. Facilitated 20+ user interviews and usability sessions, extracting insights that guided the redesign of 4 digital public services. Performed various qualitative and quantitative tests to assess the usability and accessibility of 3 government web portals. Rapidly prototyped and iterated the License Plate Expiry Checker, enabling the new service to go live in under 4 months. Delivered 8+ presentations to ministry partners, fostering informed decision-making and driving meaningful collaborations.

Education

University of Toronto

Master of Information, User Experience DesignSep 2021 - Nov 2023

University of Toronto

Honours Bachelor of Science, PsychologySep 2017 - Jun 2021

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