Zac Gonzalez

Product Marketing Manager • Growth Product Manager • Product Analyst • Charlotte, NC, US

Growth

Product Management

Product Marketing

Product Strategy

Data Analysis

Marketing Analytics

Market Research

Available for hire fromNegotiable

Contracts

Full-Time Roles

Data-Driven Product Manager: Spearheading Growth Strategies, Launching Successful Products, and Optimizing Pricing Operations for Exceptional Results

As an ambitious and forward-thinking aspiring freelancer, I bring a unique blend of creativity and analytical prowess to the realm of product marketing and growth product strategies. With a passion for driving businesses to new heights, I thrive on crafting data-driven marketing campaigns and innovative product initiatives that capture audiences and accelerate growth.

Projects

PLG Product Funnel

Create a PLG Product funnel from the ground up to track and optimize customer acquisition, activation, and retention.

Work History

Growth Product Manager

SageMay 2022 - Present • 2 yrs 5 mosDuring my tenure as a Growth Product Manager at Sage, I successfully led the product roadmap and backlog, strategically prioritizing growth-oriented initiatives with a strong focus on customer onboarding and adoption. This approach yielded remarkable results, as user engagement and retention witnessed a significant upsurge. Additionally, I played a key role in implementing Pendo as the primary product analytics tool for the Product team, empowering data-driven decision-making and continuous product improvement. Moreover, my seamless collaboration with the Product Team led to a highly successful initial launch of the assigned product, garnering impressive market penetration and positive customer feedback. I demonstrated exceptional proficiency in managing customer adoption and resolving data-related issues, resulting in enhanced product performance and overall customer satisfaction. Furthermore, my proactive efforts in promoting various features drove a substantial increase in user experience and productivity, with the user base growing from 1 to an impressive 10 internal users within a mere two quarters, effectively showcasing the features' value and impact.

Product Marketing Manager

LockstepAug 2021 - May 2022 • 10 mosDuring my time as a Product Marketer at Lockstep, I played a pivotal role in driving the success of various products through strategic marketing initiatives. I successfully launched and promoted multiple products, focusing on customer-centric strategies that resulted in increased market penetration and positive user feedback. Through collaborative efforts with cross-functional teams, I executed effective go-to-market plans, created compelling sales collateral, and conducted sales enablement sessions, contributing to the overall growth and success of the product portfolio.

Product Marketing Manager

AvidXchangeDec 2019 - Aug 2021 • 1 yr 9 mosDuring my tenure as a Product Manager at AvidXchange, I spearheaded pricing strategy and operations, optimizing the portfolio of products and vertical sales teams. I successfully launched and supported multiple organization-wide pricing promotions and product launches by collaborating with sales, marketing, and demand generation partners. Moreover, I drove the transformation of AvidXchange's pricing strategy from a "one-size-fits-all" model to a vertically driven approach, taking into account product market fit and customer preferences. Through comprehensive analysis and data-driven insights, I developed a future state pricing strategy that yielded a remarkable $1M+ in yearly sales value upside. Utilizing SQL and data visualization tools, I equipped the product marketing organization with pathways to report on pricing trends and customer profitability. Additionally, I oversaw all pricing operations, collaborating with accounting, legal, and IT teams to successfully execute pricing changes and promotions, contributing to enhanced overall company performance.

Education

University of North Carolina at Chapel Hill

Bachelors Degree, EconomicsAug 2016 - May 2020

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