Zaida Pimentel

Content Marketing Manager • Social Media Marketing Specialist • Boston, MA, US

Ad Copy

Marketing Strategy

Graphic Design

Content Strategy

Content Planning

Content Creation

Available for hire fromNegotiable

Bringing innovation to the digital arena with an outgoing spirit, a creative mind, and a passion for marketing success

Fueled by a passion for marketing, I am a dynamic and driven professional who speaks both English and Spanish. With a creative outlook and a love for all things digital, I am eager to bring my skills to the table and help drive your marketing projects to success. Let's work together to make your vision a reality!"

Projects

Sal's.com

Managed social media for Sal's pizza and maintained their website.

lupolicompanies

As a skilled marketer, I have successfully managed the social media presence of various organizations, keeping their online presence active and engaging. Additionally, I have a strong eye for detail and have consistently maintained their website, ensuring that it accurately reflects their brand and provides a seamless user experience. My passion for marketing and ability to effectively communicate in both English and Spanish make me an asset to any team. I am eager to bring my expertise and drive to help support your marketing projects and achieve your goalsSee More

34 Park-Restaurant

Work History

Marketing and Social Media Specialist

Lupoli CompaniesDec 2022 - Present • 1 yr 11 mos• Composed on-brand graphics for digital and print using Adobe Illustrator for MAC and Canva • Developed and executed email marketing campaigns for 7+ different businesses in various industries • Effectively reached target audiences with an email open rate of 26% and a click-through rate of 10% • Collaborated with cross-functional teams, including graphic designers, real estate developers, and PR specialists, to ensure email campaigns were aligned with overall marketing strategy • Handled operational customer complaints and managed reviews to promote brand strategy • Orchestrated events and assisted with signage and in-store promotions to ensure smooth execution process • Designed and managed various websites using Wix and Squarespace

Marketing Coordinator

The Harvest Group-Wealth ManagementMay 2022 - Dec 2022 • 7 mos• Conducted an SEO audit and increased LinkedIn and website traffic by implementing advertising tactics that increased the traffic by 137%, resulting in an all-time high quantity of visits over the course of 3 months • Controlled and tracked all paid and organic marketing campaigns and maintained master documentation • Implemented a marketing content calendar that aligned with social media objectives • Spearheaded the development of various social media channels such as Facebook, YouTube, and LinkedIn • Filmed and edited content for “The Harvest Talks” with iMovie and created informational videos with Doodly • Designed external ads, event graphics, invitations, informational graphics, and brochures for investors • Maintained website with FMG Suite and updated the website on an on-going basis • Exported relevant client information from Salesforce to create targeted e-mail campaigns • Generated, reviewed, and reported results from our marketing campaigns with Google Analytics

Education

Bentl

Bachelor's Degree, MarketingSep 2019 - May 2022

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