Zion Epperson

Airtable

Creative Marketing

Problem Solving

Analytical Thinking

Data Entry

Data Analysis

Survey Creation

Email Marketing

Community Outreach

Emails

Research

Quantitative Analytics

Stata

SPSS

Canva

MailChimp

Community Building

Instagram

Content Creation

Available for hire fromNegotiable

Soon-to-be NYU graduate passionate about beauty/skincare marketing and PR!

I’m a versatile social media community manager and content creator with proven skills in customer service, research, and communications. I am eager to enter the business world and support businesses through facilitating strong, meaningful client-customer relationships online on a marketing or PR team. I have particular interests in the fields of beauty, skincare, and wellness. I have experience with content creation (skincare-focused) and working with brands in a collaborative relationship, and would love to utilize these experiences by assisting brands with their PR efforts! Looking for: Part time freelance work in social media.

Projects

Work History

Communications Director

NYU Psi ChiProduce bi-weekly emails via Mailchimp to 100+ members Create all social media posts and marketing materials usinf Canva Oversee @nyupsichi on Instagram Spearhead social media initiatives to engage community members (e.g., takeovers, spotlight posts)

Research Assistant: GSARC (Gay Straight Alliance Research Consortium)

New York UniversityConduct data collection in NYC high schools Administer surveys & reminders using Qualtrics and Remind Compile, sort, and analyze data using SPSS Pitch and draft infographics based on study data Assist with early-stage website design Transcribe 45 minute interviews and develop codebook using grounded-theory method

Events Coordinator (All women a cappella group)

New York University CleftomaniacsSupport social media chair with content creation and account management Coordinate collaborative in-person and virtual events Lead administrative duties such as zoom logistics, email updates, and Google surveys Schedule and lead team building activities

Resident Assistant

New York University (Residential Life And Housing Services)Aug 2019 - Apr 2020 • 9 mosRespond to needs of 55 residents on floor Assisted with resolving resident conflicts and disputes Organized and supervised events to increase social skills and promote wellness among residents Performed several administrative duties including one-on-one meetings with all residents and incident reports Attend campus meetings, staff seminars, in-service training programs and workshops to learn how to increase leadership skill development

Content Writer

Beauty By UsJun 2020 - Sep 2020 • 4 mosProduced one article a month on pitched and predetermined topics Performed in-depth research into topics to write accurate and engaging work Particular focus on beauty and skincare content

NYU Staff Writer

Her CampusProduce three articles a month on pitched and predetermined topics Utilize time management and communication skills to meet tight deadlines Particular focus on beauty, lifestyle, and relationship confent

Content Creator

@Z.kincareJul 2020 - Present • 4 yrs 2 mosGenerate skincare-related content dor @z.kincare on Instagram and @zkincare on Tik Tok Collaborate with brands (e.g., Zitsticka, Hero Cosmetics, Dr. Dennis Gross) on influencer marketing + PR campaigns Monitor analytics to adjust content focus and create posting schedule Respond to and negotiate PR opportunities and sponsored/paid content

Social Media & Community Lead

FEMILYAug 2020 - Present • 4 yrs 1 moOrganize and oversee Airtable workspace for team (e.g., creating task lists) Note taking during team meetings Manage @femilysf 2 days a week (outreach, FLEC, posting) Create Instagram story & feed templates usinf Canva Run @femilysf on twitter; posting and engaging accordinly

Social Media Intern

Ana LuisaJun 2021 - Present • 3 yrs 2 mosWork closely with Brand & Social team to brief, schedule, and analyze social content.

Education

New York University

Bachelor's Degree, Applied PsychologySep 2017 - May 2021

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