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Carissa Tan

Growth Marketing Manager • London, England, GB
Top Earner
Growth Marketing
Marketing Analytics
SEO
Available for hire fromNegotiable
Growth Marketing Analyst specialised in SEO
Hey I'm Growth Marketing Analyst and here is how I can help you: → SEO: On-page & Technical SEO → Data visualization: Build marketing dashboards → Analytics: Analyse data for companies with a range of size 1k to 10M traffic to identify trends and levers. Skills → Analytical Tools: SQL, Gsheets (PivotTables, REGEX, etc.) → SEO Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog, Google Tag Manager → Understanding of HTML/CSS, Design (Canva, Figma, etc.)

Projects

SEO Portfolio

→ Launched Programmatic SEO project (Google cemetry) resulting in +38k pageviews 3 months after launch → Increase monthly organic traffic by +58k by revising copywriting, introducing dynamic content and FAQs → Reduce crawls to not indexed from ~8M to ~6M by performing audits and collaborate with engineers to implement proposed changes. See More

Work History

S

Content Creator

Self employedMar 2021 - Present • 3 yrs 7 mos- Create content by writing LinkedIn posts, published 50+ posts, which generated a total of 3M+ views and an audience of 7k+ followers - Executed a LinkedIn Profile Review event with 200+ signups and 75 attendees to offer recommendations on improving LinkedIn profiles - Launched a digital product by building a 2-page checklist and creating a landing page to assist 100+ students and job seekers on LinkedIn profile optimisation
S

Business Development Intern (Seller Management)

ShopeeJul 2021 - Sep 2021 • 3 mosTop e-commerce in SEA and Taiwan - Generated reports using Powerpoint for senior management by collecting and analysing data on seller sentiments of new programmes using Excel within the seller community of 27k+ members. - Liaised with 10+ cross-functional teams to manage queries and sentiments on new programmes. - Maintained a positive brand reputation of Shopee within the seller community by reviewing 100+ posts by sellers per day and performed quality checks on customer service responses. - Organised 8 community events with 300+ submissions to increase average weekly active members by 14% - Reduced negative sentiments by evaluating 300+ complaints and initiated seller focus group sessions with relevant teams to address seller complaints.
U

Marketing

UCL Business SocietyAug 2020 - May 2021 • 10 mos- Lead a team of 5 and focused on social media growth strategies, resulting in increased Instagram followers by 80%, average engagement by 26%, 900+ members and grew from 0 to 1000+ followers on LinkedIn - Pioneered marketing events by organising the first marketing speaker event with 50+ signups. Coordinated with a virtual team for the second marketing event with 150+ registrants and 60% increase in attendees - Evaluated current system and saved time spent on event marketing by 16% through automation - Communicated clearly and collaborated with 15+ global teams on 20+ marketing campaigns
P

Growth Marketing | Sales Development

PangeaJan 2022 - Mar 2022 • 3 mos- Designed lead generation strategy to promote our Emerging Talent Program through social media channels including Facebook, LinkedIn, Discord groups and LinkedIn cold outreach, exceeding target KPIs by 50% - Cold email student societies for partnerships opportunities to promote the Emerging Talent Program - Resolve an average of 20+ weekly enquiries and clarified program offerings
C

SEO Growth Associate (Marketing Analyst)

CoinGeckoOct 2022 - Present • 2 yrs- Technical SEO: Reduce crawls to Redirect, Canonicals, Noindex, etc. from ~8M to ~6M by performing audits and collaborate with engineers to implement proposed changes - Increase monthly organic traffic by +58k to our pages by revising copywriting, introducing dynamic content and FAQs - Performed analysis to measure impact on new features and support business needs e.g. Identify the most significant levers for CoinGecko by determining which types of pages contribute the most traffic. - Build SEO dashboard for Growth Team on Google Looker Studio from scratch, using data from Google Search Console, Ahref, etc.
Reviews
Exceeds Expectations
Exceeds ExpectationsRecommended by clients 2 times.
Exceeds Expectations
Top EarnerHas earned $2.5k+ on Pangea.
Carissa has received Kudos for:
Responsiveness (1)
Independence (1)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

"Working with Carissa has been a pleasure!"
Adam A.Pangea.app

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Growth Marketing Analyst specialised in SEO
Hey I'm Growth Marketing Analyst and here is how I can help you: → SEO: On-page & Technical SEO → Data visualization: Build marketing dashboards → Analytics: Analyse data for companies with a range of size 1k to 10M traffic to identify trends and levers. Skills → Analytical Tools: SQL, Gsheets (PivotTables, REGEX, etc.) → SEO Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog, Google Tag Manager → Understanding of HTML/CSS, Design (Canva, Figma, etc.)

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Carissa's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Carissa Tan

Growth Marketing Manager • London, England, GB
Top Earner
Growth Marketing
Marketing Analytics
SEO
Available for hire fromNegotiable

Projects

SEO Portfolio

→ Launched Programmatic SEO project (Google cemetry) resulting in +38k pageviews 3 months after launch → Increase monthly organic traffic by +58k by revising copywriting, introducing dynamic content and FAQs → Reduce crawls to not indexed from ~8M to ~6M by performing audits and collaborate with engineers to implement proposed changes.

Work History

S

Content Creator

Self employedMar 2021 - Present • 3 yrs 7 mos- Create content by writing LinkedIn posts, published 50+ posts, which generated a total of 3M+ views and an audience of 7k+ followers - Executed a LinkedIn Profile Review event with 200+ signups and 75 attendees to offer recommendations on improving LinkedIn profiles - Launched a digital product by building a 2-page checklist and creating a landing page to assist 100+ students and job seekers on LinkedIn profile optimisation
S

Business Development Intern (Seller Management)

ShopeeJul 2021 - Sep 2021 • 3 mosTop e-commerce in SEA and Taiwan - Generated reports using Powerpoint for senior management by collecting and analysing data on seller sentiments of new programmes using Excel within the seller community of 27k+ members. - Liaised with 10+ cross-functional teams to manage queries and sentiments on new programmes. - Maintained a positive brand reputation of Shopee within the seller community by reviewing 100+ posts by sellers per day and performed quality checks on customer service responses. - Organised 8 community events with 300+ submissions to increase average weekly active members by 14% - Reduced negative sentiments by evaluating 300+ complaints and initiated seller focus group sessions with relevant teams to address seller complaints.
U

Marketing

UCL Business SocietyAug 2020 - May 2021 • 10 mos- Lead a team of 5 and focused on social media growth strategies, resulting in increased Instagram followers by 80%, average engagement by 26%, 900+ members and grew from 0 to 1000+ followers on LinkedIn - Pioneered marketing events by organising the first marketing speaker event with 50+ signups. Coordinated with a virtual team for the second marketing event with 150+ registrants and 60% increase in attendees - Evaluated current system and saved time spent on event marketing by 16% through automation - Communicated clearly and collaborated with 15+ global teams on 20+ marketing campaigns
P

Growth Marketing | Sales Development

PangeaJan 2022 - Mar 2022 • 3 mos- Designed lead generation strategy to promote our Emerging Talent Program through social media channels including Facebook, LinkedIn, Discord groups and LinkedIn cold outreach, exceeding target KPIs by 50% - Cold email student societies for partnerships opportunities to promote the Emerging Talent Program - Resolve an average of 20+ weekly enquiries and clarified program offerings
C

SEO Growth Associate (Marketing Analyst)

CoinGeckoOct 2022 - Present • 2 yrs- Technical SEO: Reduce crawls to Redirect, Canonicals, Noindex, etc. from ~8M to ~6M by performing audits and collaborate with engineers to implement proposed changes - Increase monthly organic traffic by +58k to our pages by revising copywriting, introducing dynamic content and FAQs - Performed analysis to measure impact on new features and support business needs e.g. Identify the most significant levers for CoinGecko by determining which types of pages contribute the most traffic. - Build SEO dashboard for Growth Team on Google Looker Studio from scratch, using data from Google Search Console, Ahref, etc.
Reviews
Exceeds Expectations
Exceeds ExpectationsRecommended by clients 2 times.
Exceeds Expectations
Top EarnerHas earned $2.5k+ on Pangea.
Carissa has received Kudos for:
Responsiveness (1)
Independence (1)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

"Working with Carissa has been a pleasure!"
Adam A.Pangea.app

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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