Ikram Khan SEO

Content Marketing Manager

Islamabad, Islamabad Capital Territory, PK

Content Strategy

Copywriting

Writing

E-Commerce

Creative Writing

Websites

Content Writing

Blogs

On-site SEO

Content Planning

Blog Writing

Content Management

Content Development

Off-site SEO

Marketing

Search Engine Marketing

Digital Marketing

SEO

Project Management

Content Creation

Available for hire fromNegotiable

Contracts

SEO & Digital Marketing Specialist | Helping Businesses Increase Traffic and Profits

I'm Ikram Khan, a digital marketing and SEO specialist with over 2 years of experience helping brands grow smarter, not harder. I specialize in driving organic revenue growth and have contributed to DTC revenue by leveraging proven SEO and digital marketing strategies. My expertise spans SEO, eCommerce growth, and full-service digital marketing. Creative and strategic, tailored to fit your brand’s unique voice, optimized for search engines without sacrificing quality or impact. Let's collaborate to push your brand forward, increase traffic, and turn that into long-term success. Industries include technology, education, and eCommerce.

Projects

Digital PR & LINK BUILDING FOR WEBSITE

Building links from top-tier publications is not an easy task regardless of whether you are promoting an established website or a new one. This time, the company I collaborated with was an already well-recognized name in the gaming community, with a multi-million traffic website. Nonetheless, the website still had room for improvement in terms of rankings and visibility. In other words, it needed more high-authority backlinks that would help to strengthen the company’s position in the digital world. As a rule, the biggest challenge with Digital PR campaigns is coming up with ideas that are: - In line with the client’s overall marketing strategy - Original and newsworthy - Compelling for journalists So, my first task was to start rigorous market research to come up with potential PR campaign ideas. At the initial stage, it seemed like all the captivating angles for PR stories had been already explored and covered. But as it usually happens, you’ll never know where the process will take you unless you keep going. To come up with an original solution, I first researched all the ins and outs of the industry. I closely examined previous successful PR campaigns and studied the most renowned gaming publications to get to know the industry journalists and what they were looking for. Based on my in-depth research and analysis, I designed a PR campaign that would take the website’s authority, visibility, and rankings to the next level. The core of the PR campaign was to be thorough research by the client on a trending gaming industry topic. Here are the exact steps I took to meet the end goal: - Took my time to ideate based on research findings - Picked the most optimal PR campaign idea on a trending gaming industry topic - Created and optimized a webpage for the campaign - Collected a prospect list of industry-relevant journalists - Crafted a highly-personalized outreach email with videos where I presented the client’s research - Did custom video follow-ups See More

Keyword Optimization and Digital PR for an Ecommerce website

A year ago, I started working with a client who had developed a unique pigeon population management product. Although the solution was innovative and sustainable, it wasn't as popular in the market as it could be. One possible reason was the website's poor SEO performance and keyword optimization issues, to be more specific. At the time, the website didn't rank for any keywords and had low traffic. Because the product was new to the market, my priority was to look for suitable niche-related keywords. That would help to optimize the website and drive organic traffic. Similarly, I was to push the product and generate leads using SEO and PR strategies. As a solution, I set out to develop a winning action plan. The homepage is where I decided to start. We targeted the "pigeon control" keyword and created valuable, engaging content. The objective was to meet searchers' intent and, in parallel, provide a detailed description of the product. Just a year into the project, I can now report quite a significant achievement: the homepage is ranking for the target keyword reasonably well and has secured its position in the top 3 positions of the Google SERP. Similarly, I went on to find new keyword opportunities for the rest of the landing pages and found a few our competitors were ranking for. Though not directly related to our product, the keywords were relevant and valuable. In fact, there was a smart way to use those keywords on pigeon control methods to our advantage. I implemented a SILO structure, creating multiple pages that targeted such keywords as "how to get rid of pigeons," "pigeons deterrent," "pigeons repellant," "pigeon poison," etc. All those SILO pages had informative content presenting specific pigeon control methods and offered the client's product as a better alternative. To get these pages to the top of Google SERP, I started several link-building campaigns. In addition, I contacted niche-related websites and environmental journalists to publish productSee More

SEO Redemption Transforming Federal-Lawyer.com's Online Presence

Key Tasks: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Conducted keyword research to identify high-search volume, relevant terms in the federal lawyer niche. Optimized website content and metadata to target those high-value keywords, improving discoverability and search rankings. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Strategically updated website content to boost relevance and quality for our target federal law audience. Carefully curated and edited pages to provide valuable information on topics like litigation, government regulations, and legal services relevant to federal practice areas. 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭𝐬: Performed a detailed website audit to diagnose and resolve technical deficiencies impacting site speed, user experience, and SEO. Implemented fixes to strengthen infrastructure, optimize page load times, and ensure proper indexing, enhancing findability and accessibility for users. 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Performed in-depth backlink analysis identifying potentially damaging links. Disavowed unsafe backlinks while maintaining positive relationships. Developed and executed link building strategy focused on forging contextual connections with trusted sites relevant to federal law and litigation. Secured features on authoritative legal blogs and publications to gain quality backlinks, increase brand visibility, and improve domain authority. 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐚𝐧𝐝 𝐎𝐟𝐟-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎: Enhanced on-page elements like headers, titles, and internal linking, and engaged in off-page activities to boost domain authority. 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Monitored website traffic and keyword rankings to track progress and adjust strategies as needed. See More

Technical SEO for an E-Learning Provider

A one-year-old website selling preparation courses for pre-employment assessment tests, the client came to me with only 5K monthly traffic and low sales. Naturally, it was challenging to generate sales from such small traffic, especially when there were lots of pending SEO issues on top of that. In a word, we had a long way to go before increasing organic sales. To name a few, here is a list of the main SEO challenges I had to address: - Technical Issue Fixing - Content optimization for the target keywords - Link Building - UX and sales funnel optimization On top of all these, the website had a poor UX and funnel structure that directly affected the sales conversion rate. As you’d expect, fixing all of these would take a sound strategy and tons of work! As it usually goes with new projects, I started a strategic analysis to spot the website’s strengths and weaknesses in more detail. The analysis revealed the main SEO weak points, based on which I came up with a thorough action list. First, I worked to figure out the best-selling courses. It turned out that each of those courses had several pages, which, naturally, were competing with one another. So, I did SERP analysis to decide what URL was going to stay. Simultaneously, I generated backlinks to the main pages to push rankings. Let’s have a look at a specific example that better demonstrates what the process was like. The client’s website had around 10 independent pages around the “SHL” assessment test topic, which covered pretty much the same content from different angles. What I did was pick one single page as the primary one for the “SHL test” keyword and redirected all the other competing URLs to it. As a result, the single optimized page ended up ranking in the Top 5 of Google SERP for the focus keyword. From the sales perspective, I figured out we could increase sales through a shorter customer journey. So, I fixed the design to lead users directly from the main page to the checkout by removing extra.See More

Work History

Search Engine Optimization Specialist

Freelance

Search Engine Optimization Specialist

OnesoftFeb 2024 - Jul 2024 • 6 mosIntegrated SEO best practices with web development projects to ensure optimal performance and user experience. Conducted regular audits and implemented updates to maintain high search engine rankings.

Content & Copy Writer

Freelance ⎥ Self-employedOct 2022 - May 2023 • 8 mosCreated engaging and informative blog content on various topics, attracting a diverse readership and enhancing online presence. Produced high-quality written content tailored to client needs, focusing on clarity, engagement, and SEO optimization.

Freelance Blogger

Freelance ⎥ Self-employedSep 2022 - Apr 2023 • 8 mosCreated engaging and informative blog content on various topics, attracting a diverse readership and enhancing online presence.

Sales Manager

Al-Hamid TradersAug 2019 - Aug 2022 • 3 yrs 1 moOversaw sales operations and implemented marketing tactics to enhance customer engagement and sales performance.

Customer Sales Representative

Infinity, Stamford Technology SolutionsJun 2021 - Aug 2021 • 3 mosProvided exceptional customer service and support, driving sales through effective communication and relationship-building.

Sales Manager

2Buddy StationersApr 2019 - Aug 2019 • 5 mosLed sales strategies and managed a team to drive revenue growth in the competitive stationery market.

Digital Marketing Manager

Alkhair Islamic Educational Research CenterDesigned and implemented digital marketing campaigns to increase outreach and engagement for educational institutes.

SEO Trainer

AlkhairEducated individuals and teams on effective SEO techniques and best practices to enhance their online presence.

Education

Shifa Tameer-e-Millat University

Bachelor's degree, Computer Software Engineering2022 - 2026

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