Victor Ariyibi

Business Intelligence Analyst • Growth Marketing Manager • Sales & Business Development Manager • Toronto, ON, CA

React

Python

Java

Javascript

Microsoft Access

HTML/CSS

Microsoft Excel

Available for hire fromNegotiable

Recent economics graduate looking for full time opportunities in Business & Tech!

Economics graduate with a focus in digital marketing and business development. Also a self taught web developer.

Projects

Portfolio

Portfolio of every web development project I've done. (HTML/CSS/JS/React)

Work History

Ecommerce Associate

WalmartPart-time EmployeeOct 2021 - Apr 2022 • 7 mos● Developed and optimised product listings on Amazon, eBay, and Shopify, increasing product visibility by 60% and drove an increase in conversion rates ● Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance ● Monitored changes in product sales by using google analytics and Excel spreadsheets ● Analysed sales trends and feedback, identifying improvement opportunities ● Monitored inventory levels and assisted in the implementation of an automated inventory management system, reducing manual errors by 20% and improving inventory accuracy to 98% ● Assisted in supervising daily operation

Research Associate

Rogers WirelessAug 2020 - Oct 2021 • 1 yr 3 mos● Conducted workload assessments and devised new operational processes that led to a 40% increase in productivity. ● Identified opportunities to strengthen business capability, such as: sharing expertise to promote technical development, mentoring employees, building communities of practice and networks. ● Conducted day-to-day qualitative and quantitative research with conclusions reported straight into the company database(Airtable).

Student Intern

FBN HOLDINGS LTDJan 2018 - Jul 2018 • 6 mos● Identified trends within core functional areas which ultimately translated to an increase in productivity in the organisation. ● Thoroughly researched on the regulation and policies concerning the annuity business and used knowledge gained to improve on existing organisational systems. ● Utilised expert analytical skills by working on data analysis for valuation and reserving purposes. ● Supported development of annual strategic workforce plans; leveraged quantitative and qualitative measures to inform organisational talent strategy.

Google Ads Strategist

GoogleContract EmployeeJun 2024 - Present • 5 mosManaged a portfolio of small to medium-sized businesses by understanding growth drivers, identifying opportunities for customer success and creating multi-quarter plans for achievement Provided strategic advice to digital media agencies and helped them to get the best return on their clients’ investments by uncovering the business needs and KPI’s Provided guidance on how to launch different types of campaigns and ensured that campaigns are set for success. Optimised ad structure, ad budgets, keyword research, landing page experience, smart bidding campaigns & optimised for conversions Successfully optimised Google ads which have generated high click-through rate, quality leads, decreased cost/conversion, and have generated the highest ROAS Managed relationships for a growing program of strong affiliates who use multiple media types (display, paid search, organic search, email, television, call centre, etc.) Evaluated campaign performance and worked with affiliates weekly to capitalise on growth opportunities

Education

York University

Bachelor's Degree, EconomicsOct 2019 - Oct 2022

Simplilearn

Certification, Digital Marketing 101 & Advanced SEO CertificationJul 2022 - Aug 2024

Google Learning

Certification, Google Ads, Google AdWords & Google AnalyticsJun 2024 - Jun 2024

Ryerson University

Certification, Advanced Digital and Professional TrainingJan 2022 - Feb 2022

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