Winny Yang

Social Media Marketing Specialist • Content Marketing Manager • Toronto, ON, CA

Content Creation

Copywriting

Brand Strategy

TikTok Management

Instagram Reels

Blog Marketing

Video Editing

Photography

Email Marketing

Available for hire fromNegotiable

content creator who's obsessed with funny/viral tiktoks + pretty aesthetics (oh & oat milk matcha lattes)

hi everyone! I'm a new grad from the University of Waterloo who has been in the Instagram social media world since high school (5+ years) - creating content for my own food blog, participating in 100+ campaign partnerships, and have done multiple marketing internships at various tech companies :) everywhere that I visit, everything that I do, everything that I buy - I just have an urge to think about filming or taking product shots so that I can share it with the world, let's chat about your needs!

Projects

Food Blogger - Content Creator

eating & creating content for delicious food/drinks around the GTA: @eatwithtoronto Participated in 100+ campaigns across various mediums: TikTok, Instagram, Twitch, etcSee More

Marketing Team Lead

Leading a team of 3 to rebrand Canada's biggest hackathon for 2021: social media organic & paid marketing, website re-design, PR outreach, collaborations, blog content, email marketing, event promotion, relationship management with sponsors and hackers Notes: 3000+ students from across the world attended our student-run hackathon :)See More

Social Media Specialist

Curated an online presence for President's Choice's subscription-free meal kit model project that expanded into 7+ cities: PC Chef Responsibilities: Social media management, product shots, video-editing, influencer management, ads, analytics, copywriting, brand strategySee More

Marketing Advisor

Mentoring a team of 3 passionate individuals to rebrand Canada's biggest hackathon for 2022: consulting, advising, and anything they need help with :)See More

Marketing Coordinator

Managing all organic and paid content social media channels for Canada's biggest hackathon (Instagram, Twitter, Facebook, LinkedIn, YouTube) Responsibilities: content calendar creation, design requests, copywriting, ads, analytics, campaign managementSee More

Work History

Content Producer Intern

Riot GamesMay 2022 - Aug 2022 • 3 mosManaging marketing campaigns for a champion rework (Udyr) and a new skin line (Steel Valkyries) for League of Legends Ideated a TikTok that reached 700K+ views on a no-budget production Created the foundational work systems of 5+ Q3 2022 and Q4 2023 campaigns

Project Management Intern - Communications

UbisoftSep 2021 - Apr 2022 • 8 mosBuilt a new foundation of managing all projects on the communications team (both internal and external) to increase efficiency & effectiveness Notable involvement: Far Cry 6 launch, Game Developer's Conference, Winnipeg Studio's official launch & growth celebration, NEXT 36 competition Additional work: Content writing (blogs on recent events), video transcription, video-production logistics, production & promotional schedules, relationship management between the Montreal, Paris, Winnipeg and Toronto studios, CSR

Content Marketing Intern

VidyardJan 2021 - Apr 2021 • 4 mosSpearheading a new social media strategy: short-form content on TikTok and IG Reels, reaching 75k+ sales/marketing enthusiasts Results: Increased user acquisition and user adoption, and reached an all-time high of event attendance and social shares for our recurring sales/marketing conference - Fast Forward

Marketing Intern

CrescendoMay 2020 - Aug 2021 • 1 yr 4 mosDoing anything and everything that was needed across the Marketing and Product teams - Jack of all traits in a start-up :) Responsibilities: Rebrand, website management, blog content, social media management, graphic design, podcast transcription and editing, user interview analysis, persona creation, etc

Education

University of Waterloo

Bachelor's Degree, Kinesiology, Business ManagementSep 2017 - Apr 2022

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