Colleen Yu

Social Media Marketing Specialist • Toronto, ON, CA

TikTok

Instagram Reels

Content Creation

Event Planning

Project Management

Product Management

Storytelling

Video Editing

Photography

Human Resources

Business Operations

Entrepreneurship

Customer Discovery

Customer Experience

Sales

Final Cut Pro

Available for hire fromNegotiable

Contracts

Full-Time Roles

Creative People Experience & Relationship building specialist hungry for impact.

I am an expert in all things experience. Having grown my own Instagram from 0 to 200K in less than 5 months, worked at a SaaS start up, founded my own business, I am scrappy and resourceful in positions such as Social Media Strategy, events planning, people experience, relationship building, operations, and creative visual media. Let's connect to see how I can add value to the current pain points of your start up!

Projects

Content Creator

Grew my Instagram from 0 to 200k in less than 5 months and I can help you scale your social media pages as well. Worked with brands like Meta, Motion Array, Cabinscape, ASUS etc. with content creation!See More

Side Project turned Photography Business

I found a market gap for students who want graduation photos done in an organic, personal way on campus and filled it. I have now hired 2 freelancers that I manage and expanded to several other universities by cold outreach and social media marketing.See More

Internal Engagement Video Channel

I was tasked with engaging a remote first team through asynchronous and low budget strategies and came up with an internal video channel where announcements a day in the life's, and other information can be shared and commented on.See More

10 Youtube Video Challenge

When the pandemic hit, i made it a challenge to pick up a new skill: Youtube content creation by motivating myself to create 10 videos at the end of my challenge. I ended up loving it and created more than 20! I learned a lot about video editing, marketing, content creation, and outreach.See More

Work History

People Experience Specialist

CodeSignalMay 2022 - May 2023 • 1 yr 1 mo• Owned and managed several projects including onboarding programs, workshops, internal video channel, and people experience focused events. • Leveraged the power of video and visual media to bring a unique, tailored employee experience to the organization while partnering with the leadership team to incorporate company values and cultural considerations.(See examples here) • Supported People Success projects including 360 performance reviews, virtual events, onboarding optimization, feedback workshops, offboarding coordination, fireside chats, company-wide communication, eNPS surveys, All Hands deck preparation, Swag design, Notion documentation and more. • Collaborated with cross-functional teams to design events and programs such as team offsites to drive the organization towards cultural experience improvement. • Analyzed employee data and champion focus groups to develop and review programs such as company benefits, cultural guides, internal communication styles, and more.

Student Experience and Social Media Intern

Bank of MontrealMay 2021 - Aug 2021 • 4 mos• Led a team of 6 interns in the "BMO Social Squad" by organizing meetings, assigning tasks, and designing engagement programs, to bring more than 400 interns fun, virtual events throughout the summer. • Increased engagement on BMO’s student Instagram account by creating a social media strategy using trending and engaging content to optimize BMO’s employer brand to target the student audience. • Supported Recruitment Marketing initiatives by utilizing video editing software and graphic design tools to create several content pieces such as videos, reels, graphics for several internal and external channels to showcase BMO’s internship program in an engaging and positive light. • Owned the "BMO Blast" newsletter by creating and sending out a weekly email of relevant information such as upcoming events, holidays, opportunities, links, call to actions, executive announcement etc. for BMO Interns to keep up to date on • Assisted with the execution of BMO’s Virtual first Student Leadership Conference by utilizing planning platforms, event apps, spreadsheets, and other tools

Founder

GradPhotosWColleenNov 2021 - Present • 2 yrs 11 mosRun a business providing high quality, personal graduation photos for clients. Manage, train and coordinate photographers in their respective areas to provide the best experience for our customers.

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Colleen has received Kudos for:

Communication (1)

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Education

University of Waterloo

Bachelor's Degree, Arts and BusinessSep 2017 - Jun 2022

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