Matthias T.

Operations Manager • Content Marketing Manager • Social Media Marketing Specialist • Los Angeles, CA, US

Top Earner

Strategy & Business Development

Market Research

Strategic Planning

Competitive Analysis

Brand Development

Creative Marketing

Brand Strategy

Business Development

Project Management

Business Strategy

Digital Marketing

Venture Capital

Analytical Thinking

Web Design

Research

Graphic Design

Marketing

Available for hire fromNegotiable

Full-Time Roles

Contracts

Emerging Social Media/Digital Marketing + Business Strategy Professional. 5+ years of experience working with early-stage YC-backed B2B/B2C brands. 🛠

👋🏼 Hi there! I’m a first-generation college student passionate about digital marketing, business strategy, and social entrepreneurship. I’m currently studying International Relations, Classics, & Philosophy. Outside of academics, I’m working to build an impact-focused start-up through indie hacking practices. 📖 I’m thinking deeply about socially responsible technology, philosophical theories, & the future of entrepreneurship in emerging markets. I have broad interests in music/arts, sustainability, and venture capital. 🌏 My Clifton Strengths (Top 5) are Futuristic, Maximizer, Strategic, Competition, and Ideation. In my free time, I enjoy watching video essays, producing music, & exploring nature. Feel free to reach out to me anytime!

Projects

Portfolio & Work

Portfolio & Work for Selected Significant Clients/Projects.

600 Block Records

600 Block Records - Portfolio (PREVIOUS CLIENT)

Gaia Labs

Gaia Labs - Portfolio (PREVIOUS CLIENT)

The Good Co.

The Good Co - Portfolio (PREVIOUS CLIENT)

Angelfund.ai

Angelfund.ai - Portfolio (PREVIOUS INTERNSHIP)

STEM Research Project

STEM Research Project - Portfolio (STAND-OUT PROJECT)

Humanities Research Project

Humanities Research Project - Portfolio (STAND-OUT PROJECT)

Work History

Business Operations & Client Success Manager

Upfront (YC W23)- Analyzed and Systematized Data: Researched, analyzed, and organized 5,000+ rebate programs for clean energy products (e.g., EV chargers, HVAC, Water Heaters) by mapping over 2,000,000+ data points using MySQL, Excel, Google Sheets, and Retool. - Team Leadership: Led a team of 5 scraping analysts to research clean energy rebate programs, providing data-driven guidance, quality assurance, and detailed feedback. - System Development and Implementation: Developed and implemented a rebate scraping system to extract and organize incentive data, facilitating customer access to clean energy products and supporting strategic decision-making. Created comprehensive training materials, including a 10-page, 3000-word scraping guide used for all energy products. - Client Success & Account Management: Managed 200+ client requests through Retool, building strong relationships with Marin County customers and professionals to ensure high success and return rates for Upfront Local, a text-based home services marketplace. - Customer Savings Achievement: Helped residential customers in the U.S. save over $2,000,000 through rebates for clean energy products in the startup's first year of business.

Social Media Manager & Digital Marketing Strategist

ReVibe Media- Orchestrated marketing strategies and curated compelling content to exponentially increase social media engagement. Achieved an exceptional average engagement rate surpassing 20%, outperforming the industry standard by over 29 times. - Catalyzed the organic growth of social media accounts, amassing a dedicated following of over 50,000 enthusiasts. Leveraged innovative viral marketing techniques and original content on Instagram to generate 10,000,000+ post interactions (likes, comments, shares, and saves). - Employed an array of digital marketing tools including Canva, Buffer, Hootsuite, Later, and Sprout Social to streamline content creation, content scheduling, optimize posting times, and analyze performance metrics for continuous improvement. - Managed a diverse portfolio of clients, including prestigious entities such as Y-Combinator (S20) FinTech Startup, Y-Combinator (W23) Climate Tech Startup, Indie Music Record Label (Hip-Hop & Jazz), Consumer Technology Company, Electronics Company, and various Book Authors.

Social Media Manager & Digital Marketer

600 Block RecordsMar 2022 - Feb 2023 • 1 yr- Drove a remarkable 2500% surge in follower count within a year, catapulting the audience from under 100 to 2600+ followers, fostering a robust online community. - Achieved an outstanding average engagement rate of 5% on Instagram, exceeding industry standards by 7.5 times, through strategic content planning, and audience engagement tactics. - Orchestrated and directed two highly successful photoshoots to promote Pugs Atomz's merchandise, resulting in heightened brand visibility, increased product sales, and amplified audience engagement. - Generated, curated, and published over 100 pieces of compelling content, managing social media accounts across multiple platforms including Instagram, Twitter, and Email. - Leveraged a suite of advanced digital marketing tools such as Canva, Buffer, Hootsuite, and Mailchimp to streamline content creation, scheduling, and email marketing campaigns, optimizing efficiency and maximizing reach. - Developed and implemented a comprehensive weekly and monthly content calendar for social media channels, ensuring consistent brand messaging and strategic content distribution to enhance audience engagement and retention.

Senior Venture Capital Fellow

Angelfund.aiInternSep 2020 - Feb 2021 • 6 mos- Conducted over 100 strategic meetings with founders to meticulously evaluate startup viability and identify innovative sourcing strategies for local opportunities, contributing to the expansion of the company's investment pipeline. - Utilized Google Suite, including Google Docs, Sheets, and Slides, along with HubSpot and LinkedIn, to conduct comprehensive analyses of potential investment opportunities, facilitate data-driven decision-making, and establish valuable connections within the industry. - Conducted extensive research on more than 1000 startups, applying stringent evaluation criteria to identify high-potential investment prospects and align with the company's investment objectives. - Successfully recruited and onboarded over 20 promising startups, achieving a cohort record and demonstrating exceptional talent acquisition capabilities, resulting in a well-rounded portfolio for the company. - Recognized as the youngest Venture Fellow in the company's history, setting a precedent for excellence by surpassing performance benchmarks and recruiting the largest number of viable startups for the platform within my cohort, contributing significantly to the company's growth trajectory.

Brand Strategist & Social Media Manager

Gaia LabsJan 2021 - Jun 2021 • 6 mos- Developed and solidified the brand identity by designing the logo, selecting typography, and establishing a cohesive color palette, creating a strong visual presence for the company. - Increased Instagram follower count by 3000% within three months, growing the audience from fewer than 50 to over 1500 followers by implementing targeted social media campaigns and leveraging viral content strategies. - Secured recognition and a following from prominent organizations in sustainable fashion, including Fashion Revolution (@fash_rev, 526k+ followers) and Girlfriend Collective (@girlfriend, 534k+ followers), enhancing brand credibility and visibility. - Achieved an average engagement rate of 12.5%, surpassing the industry average of 0.67% on Instagram by 18.5 times, through effective content curation, hashtag optimization, and active community engagement. - Utilized social media management tools such as Hootsuite for scheduling and monitoring posts, Canva for designing visually appealing graphics, and Google Analytics for tracking performance metrics and optimizing strategies based on data insights. - Executed data-driven social media strategies that resulted in a significant increase in brand awareness and follower engagement, contributing to overall growth/success of the venture.

Brand Strategist & Social Media Manager

The Good Co.Oct 2020 - Jun 2021 • 9 mos- Crafted and executed a comprehensive brand identity strategy, including the development of logo, typography, and color palette, resulting in a cohesive and visually appealing brand image. - Implemented strategic social media campaigns and content strategies, resulting in a remarkable increase of 6800% in follower count within three months, growing from <50 to over 3450 followers. - Utilized social media management tools such as Hootsuite and Buffer to schedule posts, analyze performance metrics, and optimize content strategy, alongside Canva for content creation, ensuring visually captivating and engaging posts. - Established and nurtured partnerships with various community organizations and nonprofits, facilitating 10 impactful collaborations that contributed to brand visibility & social impact initiatives. - Achieved exceptional average Instagram engagement rates of 10% on The Good News and 13.33% on The Good Quotes, surpassing industry averages by 15 times and 20 times respectively, through compelling content creation and strategic audience targeting.

Junior Partner & Receipt Member

JUV ConsultingPart-time EmployeeJul 2018 - Jun 2020 • 2 yrs- Led a team of 6 marketing consultants in providing strategic guidance to startups, corporations, and nonprofits, leveraging youth insights to revolutionize their marketing strategies. - Conducted comprehensive market research using tools such as Qualtrics and SurveyMonkey to create surveys, conducted surveys, and analyzed survey data. - Organized and conducted focus groups using platforms like Zoom and Google Meet to gather qualitative insights into target demographics and market trends. - Advised a diverse portfolio of clients, including a cryptocurrency startup, a national radio nonprofit, a Fortune 500 premium clothing brand, a Fortune 1000 generic clothing company, and other youth-focused brands, resulting in measurable improvements in brand awareness, customer engagement, and market share. - Utilized cutting-edge tools and technologies, including social media analytics platforms like Sprout Social and Hootsuite, market research software such as SPSS and NVivo, and customer relationship management (CRM) systems like Salesforce, to analyze data, identify trends, and develop targeted marketing campaigns tailored to each client's specific target audience. - Implemented innovative marketing strategies that resonated with Gen Z consumers, driving increased brand loyalty, customer acquisition, and revenue growth for client businesses. - Played a key role in enhancing the agency's reputation as a leading authority in Gen Z marketing, contributing to a significant increase in client retention and referrals.

Reviews

Exceeds ExpectationsRecommended by clients 6 times.

Top EarnerHas earned $10k+ on Pangea.

Matthias has received Kudos for:

Teamwork (7)

Responsiveness (2)

Reliability (2)

Innovation (2)

Independence (3)

Communication (3)

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"Matthias takes initiative with projects and recommends tools that move the project along. He is also good at prioritizing which tasks to focus on first. "

Janice F.College Conversations with Dr. Fedor

Education

Loyola Marymount University

Bachelor's Degree, International Relations

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