Top Talent like Matthew are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Matthew Walker

Growth Marketing Manager • Creative & Brand Strategist • Content Marketing Manager • Richmond, VA, US
Digital Marketing
Digital Strategy
Brand Development
Brand Strategy
ActiveCampaign
Market Research
Creative Strategy
B2B Marketing
CRM
Consulting
Mentoring
Management Consulting
Brand Identity
Social Media Management
Content Creation
Marketing Strategy
Creative Marketing
Copywriting
Marketing Analytics
Team Building
Partnership Management
Collaboration
Creative Direction
SaaS
Business Development
Business Strategy
Brand Management
Content Strategy
Hootsuite
Marketing
Social Media Marketing
Available for hire fromNegotiable
Full-Time Roles
Contracts
Head of Marketing | Marketing Director | Brand Strategy Consultant
Hi! Im Matthew - In my 10+ years journey as a marketer, I've worn a lot of hats -- Head of Marketing, Growth Consultant, Brand Strategist, Product Marketer, Business Development Strategist. As the Co-founder & Head of Marketing at Brickbat Media, I've led marketing, content, and creative teams both in-house and agency-side. I've helped businesses scale growth in a range of industries software, digital products, entertainment, consumer goods, and most recently, the dynamic world of personalization and AI-driven solutions. In a nutshell, I help brands turn innovative ideas into actionable strategies that captivate and engage audiences. For the past few years, I've been the first marketing hire for several early-stage start-ups, doing things like: - Advising founders, executives, and boards on data-driven brand growth strategies - Positioning brands and products in ways that stand out from the competition - Crafting & executing go-to-market plans and creative campaigns for products, services, and content - Catapulting brand growth through social content & press coverage - Establishing brand & influencer partnerships - Getting into the nitty gritty of content creation and SEO - Leading and managing cross-functional teams to deliver on complex projects - All in all, building cool things with some pretty cool people My superpower is helping early-stage companies figure out the important questions (Who should we serve? What should we build for them? How do we speak to our audience?) and setting up the foundational brand and marketing elements that make growth possible. Let's talk!

Projects

Tech Client Showcase

As the first marketing hire made by executive recruiting firm Capital TechSearch, I managed partnerships with some of the most exciting tech companies of today.See More

Work History

B

Head of Marketing

Brickbat MediaFull-time EmployeeAs the Co-founder and Head of Marketing at Brickbat Media, I drive growth for emerging companies in e-commerce, SaaS, recruiting, and real estate by building scalable, high-impact marketing foundations. • Marketing Strategy Development: Created and implemented comprehensive marketing strategies, achieving an average ROI increase of 40% across 20+ companies. • Brand Development: Led brand positioning and messaging initiatives that helped clients stand out in competitive markets, boosting brand recognition and customer loyalty. • Go-to-Market Execution: Crafted and executed go-to-market plans for products and services, driving significant market penetration and revenue growth. • Cross-Functional Leadership: Managed and mentored cross-functional teams in marketing, content, and creative departments to deliver complex projects efficiently. • Tech Stack Optimization: Analyzed and enhanced clients’ marketing technology stacks, improving operational efficiency and campaign effectiveness. • Data-Driven Insights: Leveraged analytics and customer data to inform decision-making, enhancing segmentation and personalization efforts. • Digital Marketing Excellence: Orchestrated multi-channel digital campaigns—including SEO, content marketing, social media, and email marketing—increasing engagement and conversions. • AI Integration: Integrated advanced AI tools into marketing strategies, boosting customer engagement and doubling response rates. • Process Improvement: Streamlined systems and processes, leading to increased productivity and reduced operational costs. Tools: • Marketing Platforms: HubSpot, Salesforce, Marketo • Analytics: Google Analytics, SEMrush, Ahrefs • Project Management: Asana, Monday, Notion • Creative Software: Adobe Creative Suite, Figma, Canva • AI: OpenAI GPT-4, Zapier • Communication: Strong interpersonal skills, public speaking, team collaboration • Leadership: Team mentorship, cross-functional team management, strategic planning
C

Marketing Director

Capital TechSearchFeb 2022 - Sep 2023 • 1 yr 8 mosAs the inaugural Marketing Director at Capital TechSearch, I built and executed marketing initiatives that drove growth and enhanced brand presence in the tech recruitment industry. • Strategic Marketing Leadership: Developed and implemented a holistic marketing strategy covering digital strategy, brand development, content planning, and digital PR. • Rebranding Success: Led a comprehensive rebranding effort—including a new logo and website launch—resulting in a 30% increase in qualified engagement and improved market positioning. • Go-to-Market Strategy: Crafted strategies for new services, effectively increasing market penetration and client acquisition. • AI and Automation Integration: Integrated generative AI tools into CRM/ATS systems, automating personalized messaging and optimizing follow-ups, boosting LinkedIn response rates from 12% to 24%. • Multichannel Outreach: Developed a multichannel outreach platform utilizing KPI tracking, A/B testing, and AI analytics to improve lead conversion and engagement. • Content Creation and Storytelling: Produced compelling brand videos and case studies for clients and media partners, enhancing lead generation and increasing candidate engagement. • Team Development: Trained and mentored the recruitment team on AI tools and personalized communication strategies, fostering a culture of innovation. Key Achievements: • Doubled Response Rates: Enhanced LinkedIn response rates from 12% to 24% by integrating AI tools and refining outreach strategies. • 35% Improvement in Lead Conversion: Increased conversion rates through a data-driven multichannel outreach platform. • 20% Increase in Website Traffic: Boosted traffic and conversion rates by implementing targeted digital campaigns and SEO optimization.
V

Project Manager

Virginia Employment CommissionFull-time EmployeeMar 2013 - May 2015 • 2 yrs 3 mosI was responsible for designing the workflow in the Virginia Unemployment Insurance System and the UI Modernization Project. I was the Project Manager for developing a new department for amending employer wages. I managed the VEC's Web Upload program, servicing all VA employers with 100+ employees.
G

Marketing Consultant

Greenlight Energy ResourcesFull-time EmployeeMay 2012 - Oct 2012 • 6 mosGreenlight Biofuels was a subsidiary of Greenlight Energy Resources, a diversified renewable energy business. The company was acquired by Valley Proteins. I was taken on in 2012 to develop social media marketing incentives to acquire new clients by driving customers to their respective businesses.

Education

V

Virginia Commonwealth University

Bachelor's degree, Environmental Science, Media Studies2007 - 2011
G

Grafton High School

High School Diploma2004 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Head of Marketing | Marketing Director | Brand Strategy Consultant
Hi! Im Matthew - In my 10+ years journey as a marketer, I've worn a lot of hats -- Head of Marketing, Growth Consultant, Brand Strategist, Product Marketer, Business Development Strategist. As the Co-founder & Head of Marketing at Brickbat Media, I've led marketing, content, and creative teams both in-house and agency-side. I've helped businesses scale growth in a range of industries software, digital products, entertainment, consumer goods, and most recently, the dynamic world of personalization and AI-driven solutions. In a nutshell, I help brands turn innovative ideas into actionable strategies that captivate and engage audiences. For the past few years, I've been the first marketing hire for several early-stage start-ups, doing things like: - Advising founders, executives, and boards on data-driven brand growth strategies - Positioning brands and products in ways that stand out from the competition - Crafting & executing go-to-market plans and creative campaigns for products, services, and content - Catapulting brand growth through social content & press coverage - Establishing brand & influencer partnerships - Getting into the nitty gritty of content creation and SEO - Leading and managing cross-functional teams to deliver on complex projects - All in all, building cool things with some pretty cool people My superpower is helping early-stage companies figure out the important questions (Who should we serve? What should we build for them? How do we speak to our audience?) and setting up the foundational brand and marketing elements that make growth possible. Let's talk!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Matthew are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Matthew Walker

Growth Marketing Manager • Creative & Brand Strategist • Content Marketing Manager • Richmond, VA, US
Digital Marketing
Digital Strategy
Brand Development
Brand Strategy
ActiveCampaign
Market Research
Creative Strategy
B2B Marketing
CRM
Consulting
Mentoring
Management Consulting
Brand Identity
Social Media Management
Content Creation
Marketing Strategy
Creative Marketing
Copywriting
Marketing Analytics
Team Building
Partnership Management
Collaboration
Creative Direction
SaaS
Business Development
Business Strategy
Brand Management
Content Strategy
Hootsuite
Marketing
Social Media Marketing
Available for hire fromNegotiable
Full-Time Roles
Contracts

Projects

Tech Client Showcase

As the first marketing hire made by executive recruiting firm Capital TechSearch, I managed partnerships with some of the most exciting tech companies of today.

Work History

B

Head of Marketing

Brickbat MediaFull-time EmployeeAs the Co-founder and Head of Marketing at Brickbat Media, I drive growth for emerging companies in e-commerce, SaaS, recruiting, and real estate by building scalable, high-impact marketing foundations. • Marketing Strategy Development: Created and implemented comprehensive marketing strategies, achieving an average ROI increase of 40% across 20+ companies. • Brand Development: Led brand positioning and messaging initiatives that helped clients stand out in competitive markets, boosting brand recognition and customer loyalty. • Go-to-Market Execution: Crafted and executed go-to-market plans for products and services, driving significant market penetration and revenue growth. • Cross-Functional Leadership: Managed and mentored cross-functional teams in marketing, content, and creative departments to deliver complex projects efficiently. • Tech Stack Optimization: Analyzed and enhanced clients’ marketing technology stacks, improving operational efficiency and campaign effectiveness. • Data-Driven Insights: Leveraged analytics and customer data to inform decision-making, enhancing segmentation and personalization efforts. • Digital Marketing Excellence: Orchestrated multi-channel digital campaigns—including SEO, content marketing, social media, and email marketing—increasing engagement and conversions. • AI Integration: Integrated advanced AI tools into marketing strategies, boosting customer engagement and doubling response rates. • Process Improvement: Streamlined systems and processes, leading to increased productivity and reduced operational costs. Tools: • Marketing Platforms: HubSpot, Salesforce, Marketo • Analytics: Google Analytics, SEMrush, Ahrefs • Project Management: Asana, Monday, Notion • Creative Software: Adobe Creative Suite, Figma, Canva • AI: OpenAI GPT-4, Zapier • Communication: Strong interpersonal skills, public speaking, team collaboration • Leadership: Team mentorship, cross-functional team management, strategic planning
C

Marketing Director

Capital TechSearchFeb 2022 - Sep 2023 • 1 yr 8 mosAs the inaugural Marketing Director at Capital TechSearch, I built and executed marketing initiatives that drove growth and enhanced brand presence in the tech recruitment industry. • Strategic Marketing Leadership: Developed and implemented a holistic marketing strategy covering digital strategy, brand development, content planning, and digital PR. • Rebranding Success: Led a comprehensive rebranding effort—including a new logo and website launch—resulting in a 30% increase in qualified engagement and improved market positioning. • Go-to-Market Strategy: Crafted strategies for new services, effectively increasing market penetration and client acquisition. • AI and Automation Integration: Integrated generative AI tools into CRM/ATS systems, automating personalized messaging and optimizing follow-ups, boosting LinkedIn response rates from 12% to 24%. • Multichannel Outreach: Developed a multichannel outreach platform utilizing KPI tracking, A/B testing, and AI analytics to improve lead conversion and engagement. • Content Creation and Storytelling: Produced compelling brand videos and case studies for clients and media partners, enhancing lead generation and increasing candidate engagement. • Team Development: Trained and mentored the recruitment team on AI tools and personalized communication strategies, fostering a culture of innovation. Key Achievements: • Doubled Response Rates: Enhanced LinkedIn response rates from 12% to 24% by integrating AI tools and refining outreach strategies. • 35% Improvement in Lead Conversion: Increased conversion rates through a data-driven multichannel outreach platform. • 20% Increase in Website Traffic: Boosted traffic and conversion rates by implementing targeted digital campaigns and SEO optimization.
V

Project Manager

Virginia Employment CommissionFull-time EmployeeMar 2013 - May 2015 • 2 yrs 3 mosI was responsible for designing the workflow in the Virginia Unemployment Insurance System and the UI Modernization Project. I was the Project Manager for developing a new department for amending employer wages. I managed the VEC's Web Upload program, servicing all VA employers with 100+ employees.
G

Marketing Consultant

Greenlight Energy ResourcesFull-time EmployeeMay 2012 - Oct 2012 • 6 mosGreenlight Biofuels was a subsidiary of Greenlight Energy Resources, a diversified renewable energy business. The company was acquired by Valley Proteins. I was taken on in 2012 to develop social media marketing incentives to acquire new clients by driving customers to their respective businesses.

Education

V

Virginia Commonwealth University

Bachelor's degree, Environmental Science, Media Studies2007 - 2011
G

Grafton High School

High School Diploma2004 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.