Andrea DiNardo

Creative & Brand Strategist • Content Marketing Manager • SF, CA, US

Top Earner

Brand Strategy

Copywriting

Content Strategy

Digital Marketing

Project Management

Digital Strategy

Brand Development

Content Creation

Marketing Strategy

Brand Identity

Copy Editing

Adobe Creative Suite

Figma

HubSpot

Hootsuite

Later

YouTube

Facebook

Twitter

Instagram

Available for hire fromNegotiable

Full-Time Roles

Contracts

Versatile brand & content strategist with a passion for storytelling and creative production.

Senior Brand & Content Strategist with 9+ years of experience developing and managing marketing strategies across a range of consumer, tech, and media brands including Etsy, eBay, and Condé Nast. My work has always been centered around meaningful connections between audiences and the brands they love. I'm passionate about storytelling and creative production—I love bringing human stories to life through content. A bit more about how I work: ✨ I develop strategies to make brands more human—I believe fostering an emotional connection with audiences is critical ✨ I'm highly collaborative—I love working, ideating, and socializing with a broad range of folks ✨ I work to foster a thriving team culture—I bring care, empathy, and understanding

Projects

Neato's #MyHappyMess Campaign

With the UK market being one of the slowest to adopt smart home tech, we worked with Neato Robotics to reposition their top-tier robot vacuum as a lifestyle product. We launched an integrated digital media campaign, creating a new brand platform and video, working with 5 key lifestyle and interiors influencers to target a new smart home audience in the UK—30-45-year-old women. The campaign was the highest-performing across EMEA in Q4 of 2018. See More

Love London Campaign

To promote London as a destination for tourism, work, investment and studying, London & Partners—the mayor of London’s official promotional agency—appointed Alfred to highlight the capital's cultural offering in a paid social media campaign. As Alfred's social media lead, I was responsible for developing strategy, managing the client, project managing all content development, creating social media campaigns, measuring performance, and reporting results to the client.See More

Educational Content for Divvy Homes

Divvy Homes offers a non-traditional homeownership model, allowing customers to build ownership in their homes through renting. Customer education was a critical component of my role as a Brand and Content Strategist. I was tasked with developing bite-size educational videos for socials, guiding prospective and current Divvy customers through the program. I was responsible for developing scripts, storyboarding, writing all on-screen copy, working with Design to develop visuals, animating visuals in After Effects, and editing the final videos. I also led the social media strategy, writing all accompanying social media copy.See More

Work History

Senior Brand Marketing Manager

ValonFeb 2022 - Jun 2023 • 1 yr 5 mosA fast-growing, Series B start-up in the mortgage space, offering modern mortgage servicing, lending, and insurance. The Role: • Sole owner and team lead driving end-to-end brand ideation, vision, strategy, and execution. • Partnered across 8+ stakeholders and 4+ departments (design, product, people, customer experience, and exec team), running workshops, research initiatives, and stakeholder interviews to inform brand direction. Leveraged insights to build out new brand guidelines and direction for the organization. • Responsible for the strategy and implementation of lifecycle communications to drive adoption and recapture. • Led the content team including development of all content strategy, production, and publication. Mentored junior team members by expanding content mediums and strengthening content expertise.

Brand Strategist, Social Media

Divvy HomesAug 2020 - Feb 2022 • 1 yr 7 mosA high-growth, Series D property tech start-up. The Role: • Led brand, content, and social media strategy, driving holistic ideation through implementation. Defined and maintained brand guidelines/best practices, empowering stakeholders and driving consistency. • Managed all content production from customer photography to brand videos. Developed creative direction, casting, and oversaw production, leading to 3 successful brand videos and customer a photography library. • SME on all content initiatives across the organization, involving cross-functional collaboration.

Social Media and Digital Engagement Specialist

California Academy of SciencesJan 2020 - Jun 2020 • 6 mosA scientific research institute and natural history museum. The Role: • Digital, content, and social media strategy lead across two internal brands: bioGraphic Magazine, an award-winning online publication exploring science and the natural world, and BigPicture, an international wildlife photography competition. • Developed brand identity and social strategy, defined KPIs, implemented reporting systems, and grew content offerings. • Partnered with internal stakeholders to run organic social media initiatives and influencer activations.

Senior Account Executive / Consultant

BattenhallMay 2019 - Jan 2020 • 9 mosA multi-award-winning communications agency. The Role: • Worked across clients including eBay, Google, and Condé Nast as a consultant and client lead, driving strategy through execution across organic social, paid social media, and digital content. Responsible for the success of 8 enterprise-level clients. • Responsible for social listening insights/reporting to inform strategy and crisis comms/management.

Social Media and Content Manager

AlfredMay 2018 - May 2019 • 1 yr 1 moAn award-winning PR and communications agency. The Role: • Built social media and content function from the ground up. Served as agency leader and SME for ideation, strategy, campaign execution, and client/new business development, growing client base from 2 to 10. • Responsible for all things social media and content, including but not limited to: client relationships, social media channels, content production (video, design, photography), and influencer activity. • Worked across a range of lifestyle, CPG, and tech brands including Etsy, SodaStream, Amazon, and Neato Robotics.

Content Producer

FreelanceJul 2016 - May 2018 • 1 yr 11 mos• Worked as a sole content creator and producer, supporting clients from ideation to delivery, including short-form video content for social media, film trailers, a bi-weekly video series, and short promotional documentaries. • Clients included educational and research institutions, tech brands, and non-profit organizations. Responsible for: • Working with clients to develop a clear brief and define content goals • Exploring themes, contributors, and topics with clients and their internal stakeholders • Producing, filming, editing and delivering a range of short video content • Managing production budgets • Working with talent to contract and brief them • Working in the Adobe Creative Suite, specifically After Effects, to create animated text and graphics • Color-correcting and sound mixing all content

Social Media and Community Manager

ProvenanceFeb 2015 - Nov 2015 • 10 mosA blockchain solution for supply chain transparency. The Role: • Managed all social media channels, email marketing, the company blog, community engagement, and content development/production. Content included GIFS, social-optimized video, photography, and blogs.

Assistant Publicist

Think JamApr 2012 - Sep 2014 • 2 yrs 6 mosAn award-winning film and entertainment marketing agency. The Role: • Managed film, theatre, and publishing campaigns with a focus on client and journalist relations and relationship management. • Major campaigns included Hunger Games, The Dark Knight Rises, Wicked the Musical, and clients such as Warner Bros, Fox, and Random House.

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Top EarnerHas earned $10k+ on Pangea.

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Education

Goldsmiths, University of London

Bachelor's Degree, Media & CommunicationsSep 2012 - Jun 2016

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