Alexa Phillips

Creative & Brand Strategist • Product Marketing Manager • Content Marketing Manager • Seattle, WA, US

Go-to-market Strategy

Product Marketing

Brand Strategy

Content Strategy

Branding

Brand Management

Brand Development

Content Creation

Marketing Strategy

Messaging Strategy

Blog Marketing

Integrated Marketing

Email Marketing

Media Communications

Copy Editing

Editing

Written Communication

Content Management

Sales Copy

Ghost Writing

Copywriting

Writing

Journalism

Blogs

Blog Writing

Content Writing

Marketing

Content Planning

Content Development

Available for hire fromNegotiable

Contracts

Fractional Head of Content & GTM Strategist

I help B2B & B2C SaaS startups build GTM-aligned marketing programs that connect content directly to revenue—so marketing moves in sync with sales, launches, and growth goals. Since 2017, I’ve led content and go-to-market strategy for 20+ startups and enterprises, turning complex tech into clear, compelling stories that attract, connect, and convert. Whether you’re repositioning in a competitive market, launching something new, or building authority in your space, I close the gap between vision and value. My specialty is combining creative vision, strategic thinking, and storytelling to create memorable brand narratives and experiences that drive visibility & engagement, product adoption, pipeline growth, customer loyalty, and community.

Projects

Fractional Content & Social Media Marketing Lead, PTO Exchange

PTO Exchange needed someone to focus on building up its content and social media presence. This included writing blogs, long-form content (ebooks, whitepapers, etc.), and posting and managing its social media presence, mainly on LinkedIn. PTO Exchange also needed someone who was an extension of its marketing team and could be its go-to for all things content. Results: - Doubled social audience by clarifying messaging and optimizing channel strategy. - Increased blog production by 185% YoY, aligning content with high-intent keywords and customer education needs. - 90% mobile app adoption from existing customers. - Increased MQLs and conversions by 30% through targeted lead-gen content and gated assets. - 60+ thought leadership placements in top-tier HR publications (e.g., TLNT, HR Benefits Pro). - Achieved page-one SEO rankings for strategic keywords related to PTO and employee benefits, driving consistent inbound interest. - Supported partner marketing by creating guest content that reinforced product differentiation.See More

Fractional Content & Social Media Marketing Lead, Batten

Batten sought a fractional content and social media manager to develop a content and social strategy, produce net-new blog content, oversee freelancers, and manage and grow its social channels. Outcomes: - Increased content on site by 700% YoY and resource page traffic by 40% - Created 60+ SEO-driven blog posts, including 10 product reviews - Increased social audience and brand awarenessSee More

SEO Glossary, Endava

Worked with SEO experts and SMEs to execute over 70 SEO glossary pages.

Work History

Founder & CEO

Bright Eyes CreativeFreelancerBright Eyes Creative is a creative studio helping creative brand leaders become tastemakers by turning their POV into content-driven brands. Freelance Writing: Write marketing content (blogs, ebooks, case studies, emails, web copy, social copy, etc.) and create content marketing strategies for B2B SaaS startups and enterprises that help build brand awareness, establish domain authority, connect with audiences, and convert prospects into customers. Fractional Marketing Consulting: Help early-stage B2B SaaS startups guide their content and social media marketing efforts to deliver high-impact programs, strategies, and campaigns that align with their brand strategy and drive brand awareness and growth. Consulting & Education: Educate creative service providers on creating long-form content and brand media to lead conversations and connect with audiences. Past & Present Clients: Privacera, Microsoft, Batten, PTO Exchange, Primer.ai, LuccaZara,Moonlight Editorial, Sprout Social, Endava, Contently

Founding Member

PollenJun 2023 - Jul 2024 • 1 yr 2 mos

Social Media Manager

TIBCOOct 2020 - Apr 2021 • 7 mosSpearheaded selection and implementation of a new social media publishing, reporting, listening, and employee advocacy tool that reaches an audience of over 300,000 followers and 5,000 employees. Established and owned new processes and procedures for social media content submission, benchmarks, and campaign development, execution, and tracking. Provided custom, data-driven strategy for over 20 programs and groups supporting B2B marketing, sales, and human resource initiatives that align with company objectives and key results. Delivered monthly and quarterly performance metrics to over a dozen senior management, executives, and program leads; present findings at quarterly business reviews to an audience of over 100 internal stakeholders. Developed creative and innovative content based on current trends to communicate the brand story, gain brand awareness, and increase brand exposure, resulting in audience growth of 400% and over 950M reach. Collaborated across cross-functional internal teams and external partners to plan and execute high-exposure marketing and brand programs that contribute to millions of dollars in annual revenue.

Senior Marketing Content Specialist

TIBCOFeb 2017 - Sep 2020 • 3 yrs 8 mosCreated written content for over 20 internal programs and groups; owned content strategy and development for 7 marketing brand programs, including Mercedes-AMG Petronas F1 partnership. Wrote over 170 blog posts and dozens of other B2B digital marketing and technical content for brand awareness and demand generation campaigns. Reviewed analytics to continuously monitor content success and modified content strategy accordingly. Increased content output by 86% and contributed over $1.5 million in sales opportunities. Designed new processes and procedures for creating and tracking content, in addition to resource documentation. Awarded team “Marketing MVP” award in Q3 2019.

Contributor for The Layout

FlywheelAug 2018 - Feb 2019 • 7 mosWrote content marketing articles on a monthly basis geared towards business users.

Fashion, Lifestyle, and Culture Writer

303 MagazineJan 2017 - Apr 2017 • 4 mosWrote weekly fashion, lifestyle, and culture articles over the course of 3 months on local people, places, and events in the Denver Metro Area. Served an audience of 8 million readers. Attended Denver Fashion Weekend.

Editor-in-Chief of College Avenue Magazine

Rocky Mountain Student Media Corp.Dec 2014 - Dec 2016 • 2 yrs 1 moManaged a staff of over 20 writers, photographers, and designers. Coordinated promotional efforts for the magazine on social media. Published and promoted 15 print issues and consistent online content. Redesigned, rebranded, and restructured 4 issues of the magazine. Collaborated with other entities on campus to contribute to the content of the magazine.

Blog Manager

Rocky Mountain Student Media Corp.Aug 2014 - May 2015 • 10 mosManaged The Collegian's four on-going sponsored blogs. Contributed and edited weekly content. Coordinated and posted social media posts to promote blogs.

Contributing Writer for College Avenue Magazine

Rocky Mountain Student Media Corp.Aug 2013 - May 2015 • 1 yr 10 mosContributed articles for monthly issues and online. Worked with designers to bring stories to life with imagery. Had feature story for 2 issues.

Features Editor

Fashion Report COAug 2014 - Dec 2015 • 1 yr 5 mosWrote features articles for both web and print on fashion's influence in a historical and cultural context. Managed a staff of 10-15 writers. Responsible for curating articles on current events in the fashion industry. Covered local fashion events in both Fort Collins and Denver.

Education

University of Colorado Denver

Master of Science - MS, Marketing - Brand Communications in the Digital Era2018 - 2020

Colorado State University

B.A. Journalism and Media Communication, Merchandising, Business Administration2013 - 2016

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