Abby Schafer

Social Media Marketing Specialist • Content Marketing Manager • Phoenix, AZ, US

Web Analytics

Graphic Design

Critical Thinking

Design Thinking

Data Entry

Web Development

Available for hire fromNegotiable

Contracts

Detail-oriented design student with experience in marketing and creating content.

Hello! I'm Abby and I'm a junior studying Arts and Media Engineering with an emphasis on Design Studies. This major has allowed me to learn so much from practical design skills to coding and 3D printing. I am currently interested in putting these skills to use in the marketing field, primarily for content creation, web development, or data analytics.

Projects

Website Audit

Conducted a full audit of this website, ensuring consistency through branding, grammar and design. I also ensured that all links were correct and working as well as ensured that they had the correct SEO tagsSee More

Work History

LEAD MARKETING INTERN

A New LeafJan 2023 - Apr 2023 • 4 mos● Conducted a comprehensive website audit, testing website functionality, documenting user experience gaps, technical errors and inconsistencies ● Oversaw 10 interns, ensuring that they had the optimal intern experience through weekly emails and check-in surveys ● Utilized Divi Visual Builder to create new webpages as well as edit existing ones. ● Crafted compelling email copy for various purposes, such as event invitations, donation requests, and reminders to engage that communicate effectively with target audiences

ADMINISTRATIVE ASSISTANT/USHER

Media and Immersive eXperience (MIX) Center● Provide ongoing administrative support to faculty, driving organizational success through the management of daily operations and special projects ● Created high-quality and visually appealing social media content, including images and graphics, using tools such as Canva and Adobe Creative Suite, while adhering to brand guidelines

DIRECTOR OF PUBLIC RELATIONS

Alpha Delta Pi Sorority Jan 2022 - Nov 2022 • 11 mos● Adapted the website into a mobile friendly format ● Increasing membership by leveraging member networks and utilizing marketing efforts to generate new leads

Education

Arizona State University

Bachelor's Degree, Arts and Media EngineeringAug 2020 - Present

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