Top Talent like Abby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abby Schommer

Social Media Marketing Specialist • Growth Marketing Manager • Customer Success Manager • Boston, MA, US
Top Earner
Social Media Marketing
Facebook Ads
Social Ad Campaigns
Ads Manager
Mobile Marketing
Google Search Ads
Influencer Marketing
Instagram Reels
Brand Design
Analytics
Advertising
Content Development
Google Analyics
Content Creation
Marketing
Content Planning
Podcast Creation
Brand Strategy
Copywriting
Brand Identity
Available for hire fromNegotiable
Contracts
Performance Marketing Leader (Ex-Meta) | Driving Profitable Results for Consumer Startups, eComm, and Gaming
I've spent the last decade building and executing paid marketing strategy for storied brands like eBay and Lyft alongside small businesses and early-stage startups. I specialize in driving full-funnel outcomes (brand, customer acquisition/sales, reengagement, etc) and implementing measurement frameworks to best evaluate and optimize advertising performance. I'm passionate about democratizing enterprise-level solutions for businesses of all sizes, and freeing up time for my clients to focus on what matters most.

Projects

Growing eBay's ROAS by 70% via Paid Partnership Campaigns

Partnered with micro-creators to launch UGC Paid Partnership ads which doubled purchase volume and increased ROAS by 70%, even while scaling client investment 50% quarter-on-quarter. (See top performing UGC ad in Project URL.)See More

Increasing Puzzle App's iROAS by 47% via New Measurement Frameworks

Implemented incrementality-based measurement and budget-allocation frameworks across all paid and organic social channels (Google, FB/IG, and TikTok), resulting in a 47% iROAS increase for iOS users and a 35% iROAS increase for Android users See More

Boosting Gaming Client's ROAS by 15% via Custom Event Optimization

Introduced a new automated (Advantage+ App) campaign type alongside custom event optimization to drive 11% lower Cost per Install and 15% higher ROASSee More

Work History

C

Chief Growth Officer

CalPal (Formerly RevScience)-Build and maintain 0 to 1 growth strategy for CalPal across all paid and organic channels, bringing the product from pre to post-revenue in just 3 months following launch -Design and execute marketing campaigns across Facebook/Instagram, Google, and LinkedIn, resulting in a 150% revenue increase between H2 '23 and H1 '24 while maintaining profitable contribution margin -Develop Go-To-Market strategies for all new product releases including market research, promotion planning, pricing, and distribution methods
M

VP of Global Customer Success

MetricWorksJan 2023 - Aug 2023 • 8 mos-Designed an Advertiser Success framework coordinating efforts across Media, Analytics, and Data/BI teams to drive an average of 50% higher ROAS for clients adopting our Privacy-Safe Ads Measurement Solution YTD -Developed processes for querying and publishing advertiser Performance Benchmarks shared with clients and channel partners, securing MetricWorks as TikTok's premier measurement provider globally in 2023 -Forecasted and set revenue OKRs in concert with company-wide targets while also managing P&L - driving a 15% reduction in departmental hiring & onboarding expenses for Q2’23 -Managed a fully-remote team of CSMs in Korea, Singapore, Ireland, and the US while implementing new inclusive hiring practices, resulting in the company’s first-ever Parental Leave policy and a 100% increase in female headcount H1’23
M

Vertical Strategy Lead, Innovation Hub

MetaOct 2021 - Jan 2023 • 1 yr 4 mos-Architected an org-wide Sales Enablement framework with guidance across areas of measurement, creative, and media buying in light of ads ecosystem changes, resulting in $40M incremental client investment in H1'22 -Built and directed global implementation of a Creator Marketing program backed by Influencer agencies, driving iROAS/iCPA improvements for 100% of participating customers and a 75% increase in digital advertisers' annual Creator Marketing spend -Led strategic planning and score-carding across the Global Sales org, administering workstreams and KPIs at a regional/departmental level and providing revenue updates at a Global VP level
M

Client Solutions Manager, Enterprise eCommerce

MetaJul 2019 - Oct 2021 • 2 yrs 4 mos-Led Enterprise client growth strategy - ushering advancements in measurement, user experience, and creator marketing tactics to drive 150% (+$75M) increase in e-comm clients' annual Meta investment -Directed a cross-functional team of product, data science, and engineering managers to deliver signal-resilient solutions for a Tier 1 retail client; simultaneously scaling best practices internally via a 'Customer LTV' Education series (70+ recurring attendees)
B

Senior Client Development Manager

BidalgoMay 2017 - Jun 2019 • 2 yrs 2 mos-Directed the planning and implementation of app customers' paid social media strategy - managing a book of $30M in quarterly retained revenue across pivotal SaaS and Managed accounts -Led hiring, onboarding and training for US-based Client Development Managers and spearheaded design of client management methodology (SLAs) for Mid-Market customers
T

Senior Client Success Manager

TapticaFull-time EmployeeApr 2016 - May 2017 • 1 yr 2 mos-Managed end-to-end implementation of direct response advertising campaigns for North American clients on the Taptica Social & Programmatic platform, serving as the sole point of contact for all domestic accounts ($20M annual revenue)
A

Strategic Account Manager

AreaOneFull-time EmployeeMay 2014 - Apr 2016 • 2 yrs-Led sales pitches, demos, and trainings of the A1 platform to grow a base of Fully Managed and SaaS accounts while also executing clients' Paid Social and Programmatic campaigns
B

Client Service Manager

Brand ConnectionsFull-time EmployeeMay 2013 - May 2014 • 1 yr 1 mo-Implemented organic and paid media strategy across various social, mobile, and web platforms, undertaking all content, reporting, and campaign management responsibilities

Education

S

Stonehill College

Bachelor of Arts (BA), Communication, Marketing2009 - 2013
S

Saïd Business School, University of Oxford

Marketing2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Performance Marketing Leader (Ex-Meta) | Driving Profitable Results for Consumer Startups, eComm, and Gaming
I've spent the last decade building and executing paid marketing strategy for storied brands like eBay and Lyft alongside small businesses and early-stage startups. I specialize in driving full-funnel outcomes (brand, customer acquisition/sales, reengagement, etc) and implementing measurement frameworks to best evaluate and optimize advertising performance. I'm passionate about democratizing enterprise-level solutions for businesses of all sizes, and freeing up time for my clients to focus on what matters most.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Abby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abby Schommer

Social Media Marketing Specialist • Growth Marketing Manager • Customer Success Manager • Boston, MA, US
Top Earner
Social Media Marketing
Facebook Ads
Social Ad Campaigns
Ads Manager
Mobile Marketing
Google Search Ads
Influencer Marketing
Instagram Reels
Brand Design
Analytics
Advertising
Content Development
Google Analyics
Content Creation
Marketing
Content Planning
Podcast Creation
Brand Strategy
Copywriting
Brand Identity
Available for hire fromNegotiable
Contracts

Projects

Growing eBay's ROAS by 70% via Paid Partnership Campaigns

Partnered with micro-creators to launch UGC Paid Partnership ads which doubled purchase volume and increased ROAS by 70%, even while scaling client investment 50% quarter-on-quarter. (See top performing UGC ad in Project URL.)

Increasing Puzzle App's iROAS by 47% via New Measurement Frameworks

Implemented incrementality-based measurement and budget-allocation frameworks across all paid and organic social channels (Google, FB/IG, and TikTok), resulting in a 47% iROAS increase for iOS users and a 35% iROAS increase for Android users

Boosting Gaming Client's ROAS by 15% via Custom Event Optimization

Introduced a new automated (Advantage+ App) campaign type alongside custom event optimization to drive 11% lower Cost per Install and 15% higher ROAS

Work History

C

Chief Growth Officer

CalPal (Formerly RevScience)-Build and maintain 0 to 1 growth strategy for CalPal across all paid and organic channels, bringing the product from pre to post-revenue in just 3 months following launch -Design and execute marketing campaigns across Facebook/Instagram, Google, and LinkedIn, resulting in a 150% revenue increase between H2 '23 and H1 '24 while maintaining profitable contribution margin -Develop Go-To-Market strategies for all new product releases including market research, promotion planning, pricing, and distribution methods
M

VP of Global Customer Success

MetricWorksJan 2023 - Aug 2023 • 8 mos-Designed an Advertiser Success framework coordinating efforts across Media, Analytics, and Data/BI teams to drive an average of 50% higher ROAS for clients adopting our Privacy-Safe Ads Measurement Solution YTD -Developed processes for querying and publishing advertiser Performance Benchmarks shared with clients and channel partners, securing MetricWorks as TikTok's premier measurement provider globally in 2023 -Forecasted and set revenue OKRs in concert with company-wide targets while also managing P&L - driving a 15% reduction in departmental hiring & onboarding expenses for Q2’23 -Managed a fully-remote team of CSMs in Korea, Singapore, Ireland, and the US while implementing new inclusive hiring practices, resulting in the company’s first-ever Parental Leave policy and a 100% increase in female headcount H1’23
M

Vertical Strategy Lead, Innovation Hub

MetaOct 2021 - Jan 2023 • 1 yr 4 mos-Architected an org-wide Sales Enablement framework with guidance across areas of measurement, creative, and media buying in light of ads ecosystem changes, resulting in $40M incremental client investment in H1'22 -Built and directed global implementation of a Creator Marketing program backed by Influencer agencies, driving iROAS/iCPA improvements for 100% of participating customers and a 75% increase in digital advertisers' annual Creator Marketing spend -Led strategic planning and score-carding across the Global Sales org, administering workstreams and KPIs at a regional/departmental level and providing revenue updates at a Global VP level
M

Client Solutions Manager, Enterprise eCommerce

MetaJul 2019 - Oct 2021 • 2 yrs 4 mos-Led Enterprise client growth strategy - ushering advancements in measurement, user experience, and creator marketing tactics to drive 150% (+$75M) increase in e-comm clients' annual Meta investment -Directed a cross-functional team of product, data science, and engineering managers to deliver signal-resilient solutions for a Tier 1 retail client; simultaneously scaling best practices internally via a 'Customer LTV' Education series (70+ recurring attendees)
B

Senior Client Development Manager

BidalgoMay 2017 - Jun 2019 • 2 yrs 2 mos-Directed the planning and implementation of app customers' paid social media strategy - managing a book of $30M in quarterly retained revenue across pivotal SaaS and Managed accounts -Led hiring, onboarding and training for US-based Client Development Managers and spearheaded design of client management methodology (SLAs) for Mid-Market customers
T

Senior Client Success Manager

TapticaFull-time EmployeeApr 2016 - May 2017 • 1 yr 2 mos-Managed end-to-end implementation of direct response advertising campaigns for North American clients on the Taptica Social & Programmatic platform, serving as the sole point of contact for all domestic accounts ($20M annual revenue)
A

Strategic Account Manager

AreaOneFull-time EmployeeMay 2014 - Apr 2016 • 2 yrs-Led sales pitches, demos, and trainings of the A1 platform to grow a base of Fully Managed and SaaS accounts while also executing clients' Paid Social and Programmatic campaigns
B

Client Service Manager

Brand ConnectionsFull-time EmployeeMay 2013 - May 2014 • 1 yr 1 mo-Implemented organic and paid media strategy across various social, mobile, and web platforms, undertaking all content, reporting, and campaign management responsibilities

Education

S

Stonehill College

Bachelor of Arts (BA), Communication, Marketing2009 - 2013
S

Saïd Business School, University of Oxford

Marketing2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.