Abby Schommer

I've spent the last decade building and executing paid marketing strategy for storied brands like eBay and Lyft alongside small businesses and early-stage startups. I specialize in driving full-funnel outcomes (brand, customer acquisition/sales, reengagement, etc) and implementing measurement frameworks to best evaluate and optimize advertising performance. I'm passionate about democratizing enterprise-level solutions for businesses of all sizes, and freeing up time for my clients to focus on what matters most.

Projects

Growing eBay's ROAS by 70% via Paid Partnership Campaigns

Partnered with micro-creators to launch UGC Paid Partnership ads which doubled purchase volume and increased ROAS by 70%, even while scaling client investment 50% quarter-on-quarter. (See top performing UGC ad in Project URL.)See More

Increasing Puzzle App's iROAS by 47% via New Measurement Frameworks

Implemented incrementality-based measurement and budget-allocation frameworks across all paid and organic social channels (Google, FB/IG, and TikTok), resulting in a 47% iROAS increase for iOS users and a 35% iROAS increase for Android users See More

Boosting Gaming Client's ROAS by 15% via Custom Event Optimization

Introduced a new automated (Advantage+ App) campaign type alongside custom event optimization to drive 11% lower Cost per Install and 15% higher ROASSee More

Work History

Chief Growth Officer

CalPal (Formerly RevScience)-Build and maintain 0 to 1 growth strategy for CalPal across all paid and organic channels, bringing the product from pre to post-revenue in just 3 months following launch -Design and execute marketing campaigns across Facebook/Instagram, Google, and LinkedIn, resulting in a 150% revenue increase between H2 '23 and H1 '24 while maintaining profitable contribution margin -Develop Go-To-Market strategies for all new product releases including market research, promotion planning, pricing, and distribution methods

VP of Global Customer Success

MetricWorksJan 2023 - Aug 2023 • 8 mos-Designed an Advertiser Success framework coordinating efforts across Media, Analytics, and Data/BI teams to drive an average of 50% higher ROAS for clients adopting our Privacy-Safe Ads Measurement Solution YTD -Developed processes for querying and publishing advertiser Performance Benchmarks shared with clients and channel partners, securing MetricWorks as TikTok's premier measurement provider globally in 2023 -Forecasted and set revenue OKRs in concert with company-wide targets while also managing P&L - driving a 15% reduction in departmental hiring & onboarding expenses for Q2’23 -Managed a fully-remote team of CSMs in Korea, Singapore, Ireland, and the US while implementing new inclusive hiring practices, resulting in the company’s first-ever Parental Leave policy and a 100% increase in female headcount H1’23

Vertical Strategy Lead, Innovation Hub

MetaOct 2021 - Jan 2023 • 1 yr 4 mos-Architected an org-wide Sales Enablement framework with guidance across areas of measurement, creative, and media buying in light of ads ecosystem changes, resulting in $40M incremental client investment in H1'22 -Built and directed global implementation of a Creator Marketing program backed by Influencer agencies, driving iROAS/iCPA improvements for 100% of participating customers and a 75% increase in digital advertisers' annual Creator Marketing spend -Led strategic planning and score-carding across the Global Sales org, administering workstreams and KPIs at a regional/departmental level and providing revenue updates at a Global VP level

Client Solutions Manager, Enterprise eCommerce

MetaJul 2019 - Oct 2021 • 2 yrs 4 mos-Led Enterprise client growth strategy - ushering advancements in measurement, user experience, and creator marketing tactics to drive 150% (+$75M) increase in e-comm clients' annual Meta investment -Directed a cross-functional team of product, data science, and engineering managers to deliver signal-resilient solutions for a Tier 1 retail client; simultaneously scaling best practices internally via a 'Customer LTV' Education series (70+ recurring attendees)

Senior Client Development Manager

BidalgoMay 2017 - Jun 2019 • 2 yrs 2 mos-Directed the planning and implementation of app customers' paid social media strategy - managing a book of $30M in quarterly retained revenue across pivotal SaaS and Managed accounts -Led hiring, onboarding and training for US-based Client Development Managers and spearheaded design of client management methodology (SLAs) for Mid-Market customers

Senior Client Success Manager

TapticaFull-time EmployeeApr 2016 - May 2017 • 1 yr 2 mos-Managed end-to-end implementation of direct response advertising campaigns for North American clients on the Taptica Social & Programmatic platform, serving as the sole point of contact for all domestic accounts ($20M annual revenue)

Strategic Account Manager

AreaOneFull-time EmployeeMay 2014 - Apr 2016 • 2 yrs-Led sales pitches, demos, and trainings of the A1 platform to grow a base of Fully Managed and SaaS accounts while also executing clients' Paid Social and Programmatic campaigns

Client Service Manager

Brand ConnectionsFull-time EmployeeMay 2013 - May 2014 • 1 yr 1 mo-Implemented organic and paid media strategy across various social, mobile, and web platforms, undertaking all content, reporting, and campaign management responsibilities

Education

Stonehill College

Bachelor of Arts (BA), Communication, Marketing2009 - 2013

Saïd Business School, University of Oxford

Marketing2011

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