Top Talent like Pat are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Pat Gibson

Growth Marketing Manager
Social Media Marketing Specialist
Email Marketing Specialist
Columbus, OH, US
Growth Marketing
Social Ad Campaigns
Google Search Ads
Mobile Marketing
Facebook Ads
TikTok
Instagram Ads
Marketing Strategy
Bing Ads
Mobile Ad Campaigns
Video Ad Campaigns
Strategy & Business Development
Creative Direction
Ad Copy
Google Analyics
Digital Advertising
Advertising
Social Media Marketing
Digital Marketing
Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles
Experienced Growth Marketer | Entrepreneurial Strategist
Their career spans various roles, including Head of Growth at Bickster, Growth Marketer at Pat Gibson LLC, Growth Mentor and Entrepreneur In Residence at 500 Startups, and Paid Social Director at Wavemaker (GroupM). They also co-founded Rapchat, where they raised over $3M and grew the company to 15M+ users worldwide. Their expertise lies in paid advertising, creative marketing, growth strategies, and fundraising. They have worked with notable clients such as Pernod Ricard, Snapchat, P.F. Chang's, PredictionStrike, and Carrie Underwood's fit52 app. With a Bachelor's degree in International Studies and Spanish, and a minor in Business Institutions from Northwestern University, this professional has a strong educational background.

Projects

kau health

Managed $15K of monthly spend on Google and grew sales to $150K+ and achieved a 10X+ ROAS within 1.5 months. Launched 4 new products and helped the company achieve it's highest number of sales to date. I used a mix of Search and PMAX campaigns to help drive conversions and optimize.See More

Launched & Grew Rizz AI

Led project from Concept to Scale for the Rizz AI app. Scaled spend to $25K monthly with a CPI of <$0.90. Utilized a combination of Google Search Ads, Apple Search Ads, Bing and TikTok to drive a high volume of quality installs.See More

The Messi Store

Built out initial launch & growth strategy for TMS for their ecommerce launch in the US. Strategy included media mix, budgeting, and audience segmenting across FB/IG, Google and TikTokSee More

Work History

P

Growth Marketer

Pat Gibson LLCLead growth campaigns for mobile apps, e-commerce products, consumer brands and more. Clients: Pernod Ricard (Jameson, Absolut, Malibu, etc.), Snapchat Mexico, PredictionStrike, Humanity.io, fit52 (Carrie Underwood's fitness app), SolvingAlpha and more Expertise: - Paid Advertising; (Meta/Facebook, Google, TikTok, Apple Search Ads, Snapchat, Twitter, Pinterest, Reddit). - Creative (Content, Influencer marketing, copywriting, A/B testing) - Growth (FTUX, Viral loop, analytics, referral)
B

Head of Growth

BicksterAug 2023 - Jun 2024 • 11 mosLed growth for portfolio of 20+ apps including Chatster AI, Rizz AI, Walkster, Fitbit to Health and more. Managed $2M of yearly spend with a $2.5 ROAS across Google, Facebook, TikTok, Apple Search Ads and more. Managed all ASO from descriptions, screenshots, CPPs, In-App Events, keywords and more.
5

Growth Mentor | Entrepreneur In Residence

500 StartupsWorking with startups in 500's portfolio to grow sustainably and raise their next round of funding. Specialties: Paid Acquisition, Growth, Fundraising, Pitching, Mobile Apps, Investor Relations
W

Paid Social Lead

WavemakerJan 2022 - Feb 2023 • 1 yr 2 mosLed paid social efforts for Pernod Ricard's portfolio of liquor brands like Jameson, Absolut, Malibu, Glenlivet and more across FB/IG, Twitter, Pinterest, Reddit, and Snap. I managed $30M of media spend over the span of my 1 year contract which led to a record year of sales for several brands in the PRUSA portfolio.
R

Co-Founder & CMO

RapchatJan 2014 - Sep 2019 • 5 yrs 9 mosRaised $2M+ and grew the company to 15M+ users worldwide

Education

N

Northwestern University

Bachelors, International Studies and Spanish, Business Institutions Minor2007 - 2011
5

500 Startups

Business, EntrepreneurshipOct 2015 - Jun 2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Experienced Growth Marketer | Entrepreneurial Strategist
Their career spans various roles, including Head of Growth at Bickster, Growth Marketer at Pat Gibson LLC, Growth Mentor and Entrepreneur In Residence at 500 Startups, and Paid Social Director at Wavemaker (GroupM). They also co-founded Rapchat, where they raised over $3M and grew the company to 15M+ users worldwide. Their expertise lies in paid advertising, creative marketing, growth strategies, and fundraising. They have worked with notable clients such as Pernod Ricard, Snapchat, P.F. Chang's, PredictionStrike, and Carrie Underwood's fit52 app. With a Bachelor's degree in International Studies and Spanish, and a minor in Business Institutions from Northwestern University, this professional has a strong educational background.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Pat are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Pat Gibson

Growth Marketing Manager
Social Media Marketing Specialist
Email Marketing Specialist
Columbus, OH, US
Growth Marketing
Social Ad Campaigns
Google Search Ads
Mobile Marketing
Facebook Ads
TikTok
Instagram Ads
Marketing Strategy
Bing Ads
Mobile Ad Campaigns
Video Ad Campaigns
Strategy & Business Development
Creative Direction
Ad Copy
Google Analyics
Digital Advertising
Advertising
Social Media Marketing
Digital Marketing
Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

kau health

Managed $15K of monthly spend on Google and grew sales to $150K+ and achieved a 10X+ ROAS within 1.5 months. Launched 4 new products and helped the company achieve it's highest number of sales to date. I used a mix of Search and PMAX campaigns to help drive conversions and optimize.

Launched & Grew Rizz AI

Led project from Concept to Scale for the Rizz AI app. Scaled spend to $25K monthly with a CPI of <$0.90. Utilized a combination of Google Search Ads, Apple Search Ads, Bing and TikTok to drive a high volume of quality installs.

The Messi Store

Built out initial launch & growth strategy for TMS for their ecommerce launch in the US. Strategy included media mix, budgeting, and audience segmenting across FB/IG, Google and TikTok

Work History

P

Growth Marketer

Pat Gibson LLCLead growth campaigns for mobile apps, e-commerce products, consumer brands and more. Clients: Pernod Ricard (Jameson, Absolut, Malibu, etc.), Snapchat Mexico, PredictionStrike, Humanity.io, fit52 (Carrie Underwood's fitness app), SolvingAlpha and more Expertise: - Paid Advertising; (Meta/Facebook, Google, TikTok, Apple Search Ads, Snapchat, Twitter, Pinterest, Reddit). - Creative (Content, Influencer marketing, copywriting, A/B testing) - Growth (FTUX, Viral loop, analytics, referral)
B

Head of Growth

BicksterAug 2023 - Jun 2024 • 11 mosLed growth for portfolio of 20+ apps including Chatster AI, Rizz AI, Walkster, Fitbit to Health and more. Managed $2M of yearly spend with a $2.5 ROAS across Google, Facebook, TikTok, Apple Search Ads and more. Managed all ASO from descriptions, screenshots, CPPs, In-App Events, keywords and more.
5

Growth Mentor | Entrepreneur In Residence

500 StartupsWorking with startups in 500's portfolio to grow sustainably and raise their next round of funding. Specialties: Paid Acquisition, Growth, Fundraising, Pitching, Mobile Apps, Investor Relations
W

Paid Social Lead

WavemakerJan 2022 - Feb 2023 • 1 yr 2 mosLed paid social efforts for Pernod Ricard's portfolio of liquor brands like Jameson, Absolut, Malibu, Glenlivet and more across FB/IG, Twitter, Pinterest, Reddit, and Snap. I managed $30M of media spend over the span of my 1 year contract which led to a record year of sales for several brands in the PRUSA portfolio.
R

Co-Founder & CMO

RapchatJan 2014 - Sep 2019 • 5 yrs 9 mosRaised $2M+ and grew the company to 15M+ users worldwide

Education

N

Northwestern University

Bachelors, International Studies and Spanish, Business Institutions Minor2007 - 2011
5

500 Startups

Business, EntrepreneurshipOct 2015 - Jun 2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.