Abel Hegyes

Marketing Strategy

Marketing

Bing Ads

Advertising

LinkedIn Ads

Facebook Ads

Paid Ads

Google Data Studio

Google Analyics

Available for hire fromNegotiable

Contracts

Fueling growth for B2B and B2C brands with data-driven paid media strategies and impactful campaigns.

An experienced Paid Media Expert with over 5 years of success driving results for B2B and B2C brands. I specialize in designing and optimizing paid search and social campaigns across platforms like Google Ads, LinkedIn, and Meta, achieving outcomes such as lowering CPAs and increasing qualified leads. With a proven track record of managing multi-million-dollar budgets and leveraging data-driven strategies, I’m committed to delivering impactful marketing solutions that fuel business growth.

Projects

Freelance Google Ads Implementation for Major Printer Manufacture

Optimized and managed the paid media strategy for a leading printer manufacturer, focusing on enhancing campaign performance and driving measurable results. The project also involved landing page optimization to boost conversions and creating detailed performance reports using Looker Studio.See More

Freelance Paid Media Strategy Optimization for Hotel Chain

Optimized and managed the paid media strategy for a major hotel chain, focusing on maximizing ROI across multiple channels. Implemented data-driven strategies that improved ad targeting, creative performance, and budget allocation, resulting in a significant increase in the efficiency of their paid media spend. Delivered actionable insights and performance reports that drove continuous campaign improvements and enhanced overall return on investment.See More

Work History

Senior Paid Media Specialist

Bloomreach• Creation and optimization of a B2B paid SEM strategy to drive high quality leads while maintaining a low CPA. • Planning and allocating a $800k quarterly paid media budget to drive high quality leads for the sales team. • Collaborate cross functionally with campaign managers to plan, launch and optimize digital marketing campaigns on LinkedIn, Meta, Reddit and 6 Sense. • Creating reporting dashboards on Looker and Tableau for internal team reporting and executive level reporting on paid search activities. • Implementing a landing page optimization strategy that increased conversion rates by 10%. • Rolled out offline conversion tracking with TROAS bidding which led to an increase of qualified lead volume by 30% YoY.

Marketing Specialist

TAG Employer ServicesAug 2018 - Jan 2022 • 3 yrs 6 mos• Building a B2B marketing strategy from the ground up for a new government contractor compliance brand. Using an online and offline marketing strategy for specific segmentations, generating an increase in leads for the sales team. • Creating an online marketing strategy through the amalgamation of social media, Google Ads/PPC, and SEO. Producing various digital collateral including press releases, white papers, published articles in professional magazines, and blog articles. • Maintenance and editing of company website and creating a lead collection funnel through the website. • Created an email marketing strategy from the ground up to nurture and reengage prospects for the sales team. Used Active Campaign to create an automated email marketing funnel to nurture leads.

Social Media and Content Assistant

BottlesXO InternationalFeb 2018 - Jul 2018 • 6 mos• Creating and implementing a monthly content plan, which included writing articles for the blog and creating posts on all social media channels. Planning and curating a weekly newsletter with promotions and articles. • Implemented Google AdWords and Facebook campaigns while optimizing social media presence using HootSuite to manage content. • Followership on Instagram and Facebook has grown 10%-15% month over month. Campaigns have generated increases in sales each month.

Education

New York University

Bachelor of Science - BS, Business and Marketing2014 - 2018

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