Top Talent like Alicia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alicia Fu

Growth Marketing Manager • Creative & Brand Strategist • Data Analyst • Vancouver, BC, CA
Digital Strategy
Market Analysis
Digital Advertising
Global Marketing
Marketing Strategy
Brand Strategy
Digital Marketing
Growth Marketing
Search Engine Marketing
Google Search Ads
Bing Ads
Display Ads
YouTube
Video Ad Campaigns
Ads Manager
Semrush
Google My Business
Media Communications
Analytics
Google Analyics
Google Tag Manager
Retargeting
E-Commerce
Lead Generation
Market Research
A/B Testing
Creative Marketing
Trend Forecasting
Budgeting
Content Strategy
Social Media Marketing
Facebook Ads
Instagram Ads
LinkedIn Ads
Pinterest Ads
Social Ad Campaigns
HubSpot
Project Management
Campaign Management
Communication
Leadership
Mentoring
Training
Team Management
Advertising
Marketing
Microsoft Office
Microsoft Excel
Available for hire fromNegotiable
Contracts
Senior Digital Marketing Manager | Paid Media Consultant | Strategic Leader
As a Senior Digital Marketing Manager, I identify opportunities and problem-solve for my clients. I develop and implement data-driven paid media strategies for B2C and B2B companies. With over 10 years of experience, I have worked in multiple settings, from agency to in-house, and from non-profit to for-profit. I have worked with companies of all sizes across different industries. Certified in Google Ads, Microsoft Ads (Bing Ads), Google Analytics, Linkedin, and more. My specialties include: Demand Generation, Growth Marketing, Performance Marketing, A/B Testing, Branding, Paid Search (Search ads, Display ads, YouTube ads, PMax ads, Shopping ads, Demand Gen ads), and Paid Social (Meta ads, Linkedin ads, and more). More info on Linkedin.

Projects

Major Tom takes home eCommerce acclaim at the 2020 Canadian Search Awards

Supporting our client, Roller Rabbit, throughout the pandemic. Although budget was cut by 25%, we increased sales by 95%. As a result, Major Tom won gold for the Retail/eCommerce (PPC) marketing award at the 2020 Canadian Search Awards.See More

Work History

A

Senior Digital Marketing Manager / Paid Media Consultant

Alicia FuWorking with various clients to achieve their goals, whether it is lead gen, increasing ROAS, or brand awareness. What that looks like: selecting the right media mix, exploring new channels, keeping up with industry trends and world events, and optimizing based on data.
V

Senior Paid Search Manager

VERB InteractiveOct 2022 - Mar 2023 • 6 mosVERB is a digital marketing and technology company specializing in Travel and Hospitality. We prioritize client over contract, providing excellent counsel and service across all our areas of expertise. This dedication to the relationship fosters a culture of mutual trust, respect and commitment.
M

Manager, Paid Search

Major TomNov 2019 - Oct 2022 • 3 yrsMajor Tom is a full-service agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. We cover the full spectrum of strategy, marketing, development, and creative. Marrying top-level strategic consultancy and impeccable implementation across the full spectrum of marketing services, Major Tom has been designed to help organizations connect with the right audiences, with the right information, at the right time.
M

Technical Lead / Principal Paid Search Strategist

Major TomJul 2018 - Oct 2022 • 4 yrs 4 mosMajor Tom was formed in July 2018 when 6S Marketing merged with Drive Digital
6

Senior Paid Media Strategist

6S MarketingSep 2016 - Jul 2018 • 1 yr 11 mos6S Marketing is a digital marketing agency with offices in Vancouver, Toronto, and New York. 6S is more than a marketing agency — we’re a trusted partner and collaborator. We build results-oriented strategies and continually refine campaigns for optimal outcome. Measurable data is always provided to ensure quality service.

Education

S

Simon Fraser University

Bachelor of Business Administration (BBA), Marketing & Communication
V

Vancouver Community College (VCC)

Business & Technical Writing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Digital Marketing Manager | Paid Media Consultant | Strategic Leader
As a Senior Digital Marketing Manager, I identify opportunities and problem-solve for my clients. I develop and implement data-driven paid media strategies for B2C and B2B companies. With over 10 years of experience, I have worked in multiple settings, from agency to in-house, and from non-profit to for-profit. I have worked with companies of all sizes across different industries. Certified in Google Ads, Microsoft Ads (Bing Ads), Google Analytics, Linkedin, and more. My specialties include: Demand Generation, Growth Marketing, Performance Marketing, A/B Testing, Branding, Paid Search (Search ads, Display ads, YouTube ads, PMax ads, Shopping ads, Demand Gen ads), and Paid Social (Meta ads, Linkedin ads, and more). More info on Linkedin.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Alicia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alicia Fu

Growth Marketing Manager • Creative & Brand Strategist • Data Analyst • Vancouver, BC, CA
Digital Strategy
Market Analysis
Digital Advertising
Global Marketing
Marketing Strategy
Brand Strategy
Digital Marketing
Growth Marketing
Search Engine Marketing
Google Search Ads
Bing Ads
Display Ads
YouTube
Video Ad Campaigns
Ads Manager
Semrush
Google My Business
Media Communications
Analytics
Google Analyics
Google Tag Manager
Retargeting
E-Commerce
Lead Generation
Market Research
A/B Testing
Creative Marketing
Trend Forecasting
Budgeting
Content Strategy
Social Media Marketing
Facebook Ads
Instagram Ads
LinkedIn Ads
Pinterest Ads
Social Ad Campaigns
HubSpot
Project Management
Campaign Management
Communication
Leadership
Mentoring
Training
Team Management
Advertising
Marketing
Microsoft Office
Microsoft Excel
Available for hire fromNegotiable
Contracts

Projects

Major Tom takes home eCommerce acclaim at the 2020 Canadian Search Awards

Supporting our client, Roller Rabbit, throughout the pandemic. Although budget was cut by 25%, we increased sales by 95%. As a result, Major Tom won gold for the Retail/eCommerce (PPC) marketing award at the 2020 Canadian Search Awards.

Work History

A

Senior Digital Marketing Manager / Paid Media Consultant

Alicia FuWorking with various clients to achieve their goals, whether it is lead gen, increasing ROAS, or brand awareness. What that looks like: selecting the right media mix, exploring new channels, keeping up with industry trends and world events, and optimizing based on data.
V

Senior Paid Search Manager

VERB InteractiveOct 2022 - Mar 2023 • 6 mosVERB is a digital marketing and technology company specializing in Travel and Hospitality. We prioritize client over contract, providing excellent counsel and service across all our areas of expertise. This dedication to the relationship fosters a culture of mutual trust, respect and commitment.
M

Manager, Paid Search

Major TomNov 2019 - Oct 2022 • 3 yrsMajor Tom is a full-service agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. We cover the full spectrum of strategy, marketing, development, and creative. Marrying top-level strategic consultancy and impeccable implementation across the full spectrum of marketing services, Major Tom has been designed to help organizations connect with the right audiences, with the right information, at the right time.
M

Technical Lead / Principal Paid Search Strategist

Major TomJul 2018 - Oct 2022 • 4 yrs 4 mosMajor Tom was formed in July 2018 when 6S Marketing merged with Drive Digital
6

Senior Paid Media Strategist

6S MarketingSep 2016 - Jul 2018 • 1 yr 11 mos6S Marketing is a digital marketing agency with offices in Vancouver, Toronto, and New York. 6S is more than a marketing agency — we’re a trusted partner and collaborator. We build results-oriented strategies and continually refine campaigns for optimal outcome. Measurable data is always provided to ensure quality service.

Education

S

Simon Fraser University

Bachelor of Business Administration (BBA), Marketing & Communication
V

Vancouver Community College (VCC)

Business & Technical Writing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.