Top Talent like Adam are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Adam Root

SaaS
Product Strategy
Customer Discovery
User Research
Portfolio Management
Product Development
Available for hire fromNegotiable
Contracts
Fractional Chief Product Officer – AI Product Strategy & Growth
As CPO across Sotia, Array, and East Gate Partners, and through my fractional practice, I help AI-native and B2B SaaS companies move from swirl to strategy...turning complexity into clarity, and vision into scalable outcomes.\n\nToo many teams operate on guesswork, endless feature churn, reactive roadmaps, and decision-by-firefight. I built The Conviction Sprint to fix that: a structured, evidence-backed process that aligns teams, builds belief, and delivers traction that compounds.\n\nMy approach integrates macro foresight (PESTLE), behavioral research, AI-moderated interviews, and GTM planning into one clear product thesis—executed with rigor.\n\nKey Wins Include:\n\n• Scaled SaaS MRR 20K → 400K (+1,300%) while raising NPS 40 → 70+\n• Delivered $4B+ in annual savings for National Grid via digital transformation\n• Grew a hospitality tech startup 50% CAGR in 5 months\n• Cut inspection time 33% using drone + ML—boosting volume 49% across 242 franchises\n\nMy clients have raised over $50M+ post-product vision engagement\n\nI’ve been a VP at a Nasdaq-listed company, led $100M+ portfolios, and guided dozens of product teams through strategic pivots, launches, and scale-ups. At Maven, I teach product strategy for the AI era. On ProductPod and Breakthrough, I spotlight the builders creating what’s next.\n\nIf your product team is craving clarity, confidence, and traction, you don’t need more features. You need a product vision with conviction.\n\nLet’s connect. Open to fractional engagements and advisory work.

Projects

VowVista

When I joined VowVista, a private-equity-backed wedding-tech platform, the company had no clear product direction, no AI or data infrastructure, and growing pressure from the board to “add AI” without a strategy. The product looked like another venue directory, and the team was split on where to go next. After 50+ hours of research, interviews, and behavioral mapping, I uncovered the real issue. Modern brides were not struggling to find venues, they were struggling to trust them. Hidden pricing, staged photos, slow responses, and fragmented research created a deep decision confidence gap. That insight became the foundation of the entire strategy. I reframed VowVista as the first Decision Infrastructure platform for weddings, centered on real weddings, instant pricing, AI guidance, and self-service clarity. I built the full product vision, the AI roadmap, and a revenue model targeting $2.5M ARR in Year 1. I defined seven AI use cases, including an AI venue matcher, AI-augmented pricing, a comparison assistant, real-wedding summaries, concierge chat, highlight reels, and a behavioral insight engine. I then narrowed the MVP to two high-leverage features proven to increase conversions: Instant Pricing and Real Wedding Galleries. I implemented product governance with a Product Council, stage gates, and a sprint cadence. This aligned the CEO, private equity partners, engineering, and sales around a single narrative for the first time. I built the entire strategy in public, sharing how I turned the idea into a venture, ran discovery, defined the vision, studied venue economics, used AI to extract emotional insights, and synthesized everything into one blueprint. Outcome: VowVista gained clarity, alignment, and a defensible AI-powered product strategy. The board later retained me to build the MVP and lead the next stage of growth.See More

Work History

S

Fractional Chief Product Officer – AI Product Strategy

Sotia, Array, and East Gate PartnersLead product strategy and execution across multiple client initiatives; built The Conviction Sprint to align teams with a clear, evidence-backed product thesis; integrate macro foresight, behavioral research, AI-moderated interviews, and GTM planning to accelerate AI-native and B2B SaaS outcomes.
N

VP of Product and UX

Neighborly (Dallas–Fort Worth Area)Jan 2024 - Jan 2024 • 1 moOptimized franchise operations and launched AI-powered solutions; led strategic initiatives for a $5B PE-backed consolidation of home service brands; reduced home inspection times by 33% using drone technology and computer vision, increasing inspections across 242 franchises by 49%.
T

VP of Product, Freelance

TOPAL – New York City Metropolitan AreaJan 2022 - Jan 2024 • 2 yrs 1 moLed transformational projects for global enterprises delivering growth, operational efficiency, and multi-million-dollar revenue opportunities; drove National Grid’s solar CAGR from 5% to 25%, achieving approximately $4B in annual savings.
F

VP of Product

FIELDPLUS (Dallas Fort Worth Area) – Field Service SoftwareJan 2019 - Jan 2021 • 2 yrs 1 moScaled a SaaS platform from $20K to $400K MRR (+1.3K%), boosted NPS from ~40 to 70+, and built a scalable product organization across the US, Australia, and Eastern Europe.
R

VP of Marketing and Product

REAL GEEKS – Dallas Fort Worth AreaJan 2018 - Jan 2018 • 1 moCollaborated with CEO, CTO, and senior leadership to implement strategic marketing and product initiatives; scaled ARR from $7M to $20M through AI-powered marketing tools and cross-functional alignment.
Z

Chief Operating Officer

ZEN MEDIA – Dallas Fort Worth AreaJan 2017 - Jan 2018 • 1 yr 1 moLed triple-growth in team size and operations; steered a cross-functional executive team to deliver transformative campaigns and operational efficiencies, including award-winning initiatives.
T

General Partner, VP of Product Management

TRICENT CAPITAL – San Francisco Bay AreaJan 2016 - Jan 2018 • 2 yrs 1 moFounded and led an early-exit venture capital fund; developed a proprietary algorithm to predict startup exit potential and guided portfolio companies; evaluated hundreds of startups to identify high-value opportunities.
S

Co-founder, Chief Product Officer

SOCIALVENTION – Dallas Fort Worth AreaJan 2009 - Jan 2016 • 7 yrs 1 moBuilt a cutting-edge marketing platform leveraging machine learning for real-time customer engagement; scaled ARR from $0 to $7M and established scalable product and go-to-market capabilities.

Education

O

Oklahoma Christian University

B.S., Mass Communications, Electronic Media, Corporate Media2003 - 2006

Similar Pangeans

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Fractional Chief Product Officer – AI Product Strategy & Growth
As CPO across Sotia, Array, and East Gate Partners, and through my fractional practice, I help AI-native and B2B SaaS companies move from swirl to strategy...turning complexity into clarity, and vision into scalable outcomes.\n\nToo many teams operate on guesswork, endless feature churn, reactive roadmaps, and decision-by-firefight. I built The Conviction Sprint to fix that: a structured, evidence-backed process that aligns teams, builds belief, and delivers traction that compounds.\n\nMy approach integrates macro foresight (PESTLE), behavioral research, AI-moderated interviews, and GTM planning into one clear product thesis—executed with rigor.\n\nKey Wins Include:\n\n• Scaled SaaS MRR 20K → 400K (+1,300%) while raising NPS 40 → 70+\n• Delivered $4B+ in annual savings for National Grid via digital transformation\n• Grew a hospitality tech startup 50% CAGR in 5 months\n• Cut inspection time 33% using drone + ML—boosting volume 49% across 242 franchises\n\nMy clients have raised over $50M+ post-product vision engagement\n\nI’ve been a VP at a Nasdaq-listed company, led $100M+ portfolios, and guided dozens of product teams through strategic pivots, launches, and scale-ups. At Maven, I teach product strategy for the AI era. On ProductPod and Breakthrough, I spotlight the builders creating what’s next.\n\nIf your product team is craving clarity, confidence, and traction, you don’t need more features. You need a product vision with conviction.\n\nLet’s connect. Open to fractional engagements and advisory work.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Livio Marcheschi

Data-driven product professional with a focus on growth, as the intersection between marketing, sales and product (MVPs, AB tests, experiments).
Product Management • Growth Product Management • Financial Planning • 10 years of exp. • Berlin, BE, DE

Mohammad Mansoor

Product leader for consumer and enterprise products in AI, social, eCommerce, gaming, gov and defense. Startup founder, coach and consultant.
Product Management • Project Management • UX Design • 20 years of exp. • Islamabad, Islamabad Capital Territory, PK

Renée Boissière M.B.A.

Fractional VP of Product • Helping HealthTechs Scale with User Empathy & Strategy
Product Management • 12 years of exp. • Los Angeles, CA, US

Phil Clark

Fractional CPO Driving Startup Growth
Product Management • 8 years of exp. • New York, NY, US

Top Talent like Adam are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Adam Root

SaaS
Product Strategy
Customer Discovery
User Research
Portfolio Management
Product Development
Available for hire fromNegotiable
Contracts

Projects

VowVista

When I joined VowVista, a private-equity-backed wedding-tech platform, the company had no clear product direction, no AI or data infrastructure, and growing pressure from the board to “add AI” without a strategy. The product looked like another venue directory, and the team was split on where to go next. After 50+ hours of research, interviews, and behavioral mapping, I uncovered the real issue. Modern brides were not struggling to find venues, they were struggling to trust them. Hidden pricing, staged photos, slow responses, and fragmented research created a deep decision confidence gap. That insight became the foundation of the entire strategy. I reframed VowVista as the first Decision Infrastructure platform for weddings, centered on real weddings, instant pricing, AI guidance, and self-service clarity. I built the full product vision, the AI roadmap, and a revenue model targeting $2.5M ARR in Year 1. I defined seven AI use cases, including an AI venue matcher, AI-augmented pricing, a comparison assistant, real-wedding summaries, concierge chat, highlight reels, and a behavioral insight engine. I then narrowed the MVP to two high-leverage features proven to increase conversions: Instant Pricing and Real Wedding Galleries. I implemented product governance with a Product Council, stage gates, and a sprint cadence. This aligned the CEO, private equity partners, engineering, and sales around a single narrative for the first time. I built the entire strategy in public, sharing how I turned the idea into a venture, ran discovery, defined the vision, studied venue economics, used AI to extract emotional insights, and synthesized everything into one blueprint. Outcome: VowVista gained clarity, alignment, and a defensible AI-powered product strategy. The board later retained me to build the MVP and lead the next stage of growth.

Work History

S

Fractional Chief Product Officer – AI Product Strategy

Sotia, Array, and East Gate PartnersLead product strategy and execution across multiple client initiatives; built The Conviction Sprint to align teams with a clear, evidence-backed product thesis; integrate macro foresight, behavioral research, AI-moderated interviews, and GTM planning to accelerate AI-native and B2B SaaS outcomes.
N

VP of Product and UX

Neighborly (Dallas–Fort Worth Area)Jan 2024 - Jan 2024 • 1 moOptimized franchise operations and launched AI-powered solutions; led strategic initiatives for a $5B PE-backed consolidation of home service brands; reduced home inspection times by 33% using drone technology and computer vision, increasing inspections across 242 franchises by 49%.
T

VP of Product, Freelance

TOPAL – New York City Metropolitan AreaJan 2022 - Jan 2024 • 2 yrs 1 moLed transformational projects for global enterprises delivering growth, operational efficiency, and multi-million-dollar revenue opportunities; drove National Grid’s solar CAGR from 5% to 25%, achieving approximately $4B in annual savings.
F

VP of Product

FIELDPLUS (Dallas Fort Worth Area) – Field Service SoftwareJan 2019 - Jan 2021 • 2 yrs 1 moScaled a SaaS platform from $20K to $400K MRR (+1.3K%), boosted NPS from ~40 to 70+, and built a scalable product organization across the US, Australia, and Eastern Europe.
R

VP of Marketing and Product

REAL GEEKS – Dallas Fort Worth AreaJan 2018 - Jan 2018 • 1 moCollaborated with CEO, CTO, and senior leadership to implement strategic marketing and product initiatives; scaled ARR from $7M to $20M through AI-powered marketing tools and cross-functional alignment.
Z

Chief Operating Officer

ZEN MEDIA – Dallas Fort Worth AreaJan 2017 - Jan 2018 • 1 yr 1 moLed triple-growth in team size and operations; steered a cross-functional executive team to deliver transformative campaigns and operational efficiencies, including award-winning initiatives.
T

General Partner, VP of Product Management

TRICENT CAPITAL – San Francisco Bay AreaJan 2016 - Jan 2018 • 2 yrs 1 moFounded and led an early-exit venture capital fund; developed a proprietary algorithm to predict startup exit potential and guided portfolio companies; evaluated hundreds of startups to identify high-value opportunities.
S

Co-founder, Chief Product Officer

SOCIALVENTION – Dallas Fort Worth AreaJan 2009 - Jan 2016 • 7 yrs 1 moBuilt a cutting-edge marketing platform leveraging machine learning for real-time customer engagement; scaled ARR from $0 to $7M and established scalable product and go-to-market capabilities.

Education

O

Oklahoma Christian University

B.S., Mass Communications, Electronic Media, Corporate Media2003 - 2006

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.