Adriaan van Fulpen

Growth Marketing Manager

Data Analyst

Product Marketing Manager

Amsterdam, NH, NL

Digital Strategy

Strategic Planning

Business Strategy

B2B Marketing

Growth

Growth Marketing

Growth Hacking

Critical Thinking

Problem Solving

Lead Generation

Advertising

Available for hire fromNegotiable

Contracts

Head of Growth & Demand

Head of Growth & Demand with a proven track record of helping 20+ companies scale effectively through data-driven strategies, cross-functional collaboration, and a deep focus on customer-centric growth. Specializes in B2B growth marketing, strategy development, and implementation of growth audits and AI strategies.

Projects

Demand generation strategy

Project Objectives: Demand Generation Strategy: Designed and executed targeted demand generation strategies to optimize lead acquisition, accelerate pipeline development, and drive revenue growth through personalized, automated campaigns. Campaign Management: Led the creation and execution of impactful marketing campaigns across digital, social, and traditional channels to boost awareness, engagement, and conversions, with a focus on re-engaging dormant leads. Performance Optimization: Continuously analyzed campaign performance metrics to refine strategies, optimize messaging, and maximize ROI, driving increased engagement and conversions from both new and reactivated leads. Leadership and Growth: Managed cross-functional collaboration between marketing, sales, and IT teams, and worked with external marketing agencies to ensure strategic alignment and smooth execution of all campaigns. Involved Teams: Marketing Team: Focused on executing demand generation strategies and creating campaigns that drive lead acquisition, engagement, and reactivation. Sales Team: Collaborated closely to ensure leads from the reactivation flow were nurtured effectively and moved through the sales pipeline. IT/Development Team: Responsible for implementing technical solutions and automating workflows related to the reactivation flow. Customer Success Team: Provided valuable insights and feedback to optimize messaging and the overall user experience within the reactivation flow.See More

Work History

Head of Growth

in3

Owner

PITTTPittt helps B2B companies achieve industry leadership by providing tailored solutions that drive demand and enhance marketing and sales alignment. We combine strategic insights with operational execution to ensure sustainable growth while prioritizing responsible business practices. Our services include growth audits, developing customized growth strategies, implementing data-driven tactics, AI strategy and implementation, and selecting the right tech stack to support growth and efficiency.

Head of Growth

RocketXJun 2022 - Jan 2024 • 1 yr 8 mosI led growth initiatives for more than 15 B2B companies, developing tailored growth strategies and go-to-market (GTM) plans that aligned with each company's unique business objectives. Focused on driving customer acquisition and retention by building full-funnel demand generation strategies, optimizing marketing efforts across all channels. Working closely with product and sales teams, I identified new market opportunities and implemented strategies for business expansion. In addition, I led a team of growth marketers, overseeing marketing optimization, KPIs, and budget management to ensure consistent growth and high ROI. My efforts directly contributed to increasing revenue and market share for B2B companies by optimizing their marketing strategies and driving impactful growth.

Growth Strategist

RocketXApr 2021 - Jun 2022 • 1 yr 3 mosAs a Growth Strategist at RocketX, I was responsible for optimizing the B2B customer journey of our scale-up partners, driving growth through strategic execution and effective marketing automation. I combined growth strategy and execution by leveraging the right segmentation and marketing automation tools, developing and executing marketing campaigns primarily focused on customer acquisition and activation strategies. My role also involved creating and managing the development of social, lifecycle marketing, transactional/triggered, and promotional campaigns. I conducted A/B and segmentation tests to enhance marketing & sales effectiveness, identifying the best practices. This data-driven approach allowed us to continuously optimize campaigns and accelerate growth for our B2B partners.

Growth Marketer

Nmbrs BVJan 2017 - Apr 2021 • 4 yrs 4 mosAs a Growth Marketer at Nmbrs, I was responsible for improving conversion rates across various stages of the customer journey, from awareness through to retention. I focused on optimizing the entire funnel to maximize user engagement and drive growth. Utilizing data analytics tools such as GA, Google Tag Manager, and HubSpot, I gathered insights, measured performance, and made informed decisions to improve key metrics like CAC, MRR, and LTV. This data-driven approach allowed me to continuously optimize marketing strategies for better results. I also promoted a culture of experimentation, consistently testing and refining growth strategies and tactics to identify the most impactful methods for achieving success.

Accountmanager & Sales consultant

Nmbrs BVSep 2015 - Dec 2016 • 1 yr 4 mos

Co-Founder

BugenzJun 2015 - Jun 2018 • 3 yrs 1 mo

Sales & Business development manager

Be SocializedJan 2015 - Dec 2015 • 1 yr

Prive - Student chauffeur

Easy WayFeb 2012 - Jan 2015 • 3 yrs

Education

Vrije Universiteit Amsterdam

Msc strategy and identity2016 - 2018

Growth Tribe

Growth Hacking2017

Amsterdam University of Applied Sciences

Bachelor of Business Administration (B.B.A.), Commerciële economie (CE)2011 - 2015

Amsterdam University of Applied Sciences

Minor Ondernemerschap, Business administration2013 - 2014

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Head of Growth & Demand

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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