Top Talent like Adriana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Adriana Serrano Ramírez

Content Marketing Manager
Project Manager
Social Media Marketing Specialist
San Juan, San Juan, PR
Content Strategy
Content Creation
Community Building
Analytics
Available for hire fromNegotiable
Contracts
Bilingual Content Strategist for Thought Leaders | Making Social Media Simple, Strategic, and Effective for You 🪄
Hello 👋 – My name is Adriana, and I'm a Content & Social Media Strategist with 10 years of professional experience. I started my career at Deloitte as an auditor and CPA, then transitioned into digital marketing at Red Ventures, where I had multiple roles such as SEO, Product Manager, Social Media Manager, and Content Lead. What do I enjoy about content marketing? I love turning complex ideas into stories that resonate. My go-to approach? Strategy, structure, and keeping things simple – both in the process and the message. It’s the key to standing out in today’s fast-paced digital world. When I'm not working, you can find me sewing, crocheting, or hanging out with my dachshund Dumbo. 🐶 Looking forward to collaborating! 🤝

Work History

A

Content & Social Media Strategist

Adriana Serrano-RamírezFreelancerPersonal Brand Strategy, Social Media Strategy, Content Strategy & Creation, Project Management
R

Digital Marketing Senior Associate (Multiple Roles)

Red Ventures Puerto RicoOct 2018 - Dec 2021 • 3 yrs 3 mosDEI Culture & Engagement Manager (Internal Rotation) July 2022 – September 2022 Spearheaded Diversity, Inclusion, and Belonging (DIB) initiatives, overseeing 7 Employee Resource Groups (ERGs) and 3.5K professionals. Conducted company-wide surveys, collaborating with leadership to analyze results, identify areas for improvement, and shape future DEI programming. Sr. Associate | Digital Marketing October 2018 – July 2022 • Content & Brand Lead (PlateaPR): Drove growth strategy for @plateapr, a Puerto Rican brand promoting local tourism and small businesses. Increased social traffic by 100K+ and maintained a 4.5% engagement rate over 2 years. • Social Media Manager: Partnered with Lonely Planet (3M followers) for social promotions, including IG Live (90K reach) and IG Takeover (220K impressions), significantly boosting audience engagement. • SEO & Product Manager: Led the launch of www.plateapr.com/en, achieving Page 1 Google rankings within two months and driving 12K monthly sessions. Competed successfully against top travel sites to increase visibility. • Customer Experience Expert: Conducted A/B Testing and UX optimizations on interest.com and thesimpledollar.com, resulting in a 30% increase in conversion rates and improved user experience for mortgage rate research.
R

Learning and Development Program Lead

Red Ventures Puerto RicoJan 2021 - Dec 2021 • 1 yr• Volunteered to lead the SJU office Learning and Development program, promoting continuous growth and innovation. • Recognized as the Most Nominated Woman of the Year and Culture and Community Ambassador at the Red Ventures Puerto Rico Women's Employee Resource Group Annual Summit. • Organized 12 events (1 monthly event with ~50 attendees), covering topics such as learning from failures, mental health at work, and continuous education. • Identified skill gaps (content marketing, YouTube, social media, communication), curated and delivered learning materials to 100+ professionals. • Collected feedback through retroactive ceremonies to improve future sessions and reported monthly updates to senior leadership on event outcomes and participation.

Education

M

Morning Brew

Morning Brew Accelerator Program , BusinessOct 2021 - Oct 2021
V

Villanova University

Bachelor of Science (B.S.), Accounting / Business Analytics Minor2010 - 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Bilingual Content Strategist for Thought Leaders | Making Social Media Simple, Strategic, and Effective for You 🪄
Hello 👋 – My name is Adriana, and I'm a Content & Social Media Strategist with 10 years of professional experience. I started my career at Deloitte as an auditor and CPA, then transitioned into digital marketing at Red Ventures, where I had multiple roles such as SEO, Product Manager, Social Media Manager, and Content Lead. What do I enjoy about content marketing? I love turning complex ideas into stories that resonate. My go-to approach? Strategy, structure, and keeping things simple – both in the process and the message. It’s the key to standing out in today’s fast-paced digital world. When I'm not working, you can find me sewing, crocheting, or hanging out with my dachshund Dumbo. 🐶 Looking forward to collaborating! 🤝

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Adriana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Adriana Serrano Ramírez

Content Marketing Manager
Project Manager
Social Media Marketing Specialist
San Juan, San Juan, PR
Content Strategy
Content Creation
Community Building
Analytics
Available for hire fromNegotiable
Contracts

Work History

A

Content & Social Media Strategist

Adriana Serrano-RamírezFreelancerPersonal Brand Strategy, Social Media Strategy, Content Strategy & Creation, Project Management
R

Digital Marketing Senior Associate (Multiple Roles)

Red Ventures Puerto RicoOct 2018 - Dec 2021 • 3 yrs 3 mosDEI Culture & Engagement Manager (Internal Rotation) July 2022 – September 2022 Spearheaded Diversity, Inclusion, and Belonging (DIB) initiatives, overseeing 7 Employee Resource Groups (ERGs) and 3.5K professionals. Conducted company-wide surveys, collaborating with leadership to analyze results, identify areas for improvement, and shape future DEI programming. Sr. Associate | Digital Marketing October 2018 – July 2022 • Content & Brand Lead (PlateaPR): Drove growth strategy for @plateapr, a Puerto Rican brand promoting local tourism and small businesses. Increased social traffic by 100K+ and maintained a 4.5% engagement rate over 2 years. • Social Media Manager: Partnered with Lonely Planet (3M followers) for social promotions, including IG Live (90K reach) and IG Takeover (220K impressions), significantly boosting audience engagement. • SEO & Product Manager: Led the launch of www.plateapr.com/en, achieving Page 1 Google rankings within two months and driving 12K monthly sessions. Competed successfully against top travel sites to increase visibility. • Customer Experience Expert: Conducted A/B Testing and UX optimizations on interest.com and thesimpledollar.com, resulting in a 30% increase in conversion rates and improved user experience for mortgage rate research.
R

Learning and Development Program Lead

Red Ventures Puerto RicoJan 2021 - Dec 2021 • 1 yr• Volunteered to lead the SJU office Learning and Development program, promoting continuous growth and innovation. • Recognized as the Most Nominated Woman of the Year and Culture and Community Ambassador at the Red Ventures Puerto Rico Women's Employee Resource Group Annual Summit. • Organized 12 events (1 monthly event with ~50 attendees), covering topics such as learning from failures, mental health at work, and continuous education. • Identified skill gaps (content marketing, YouTube, social media, communication), curated and delivered learning materials to 100+ professionals. • Collected feedback through retroactive ceremonies to improve future sessions and reported monthly updates to senior leadership on event outcomes and participation.

Education

M

Morning Brew

Morning Brew Accelerator Program , BusinessOct 2021 - Oct 2021
V

Villanova University

Bachelor of Science (B.S.), Accounting / Business Analytics Minor2010 - 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.